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497120352 Bella R

UNIQLO   497120572 Linda 
         497120663 Agnes 
         498702468 Ted ǽ
         498702418 Alice 
         498702248 Jessie
Outline
?   Introduce
?   Logo
?   Advertisement
?   Strategy
?   SWOT
?   Suggestions
?   Reference
Introduction UNIQLO
? Founded:1974.9.2
? Headquarter: Tokyo, Japan
? Key people: ʤ
? Japan's leading clothing retail chain
? Store number in the world
Japan     China    Korea     USA
854       97       65        3
US        Russia   France    HK
13        2        1         15
? Never show its logo.
UNIQLO in Taiwan
? UNIQLO TAIWAN  Ltd
? Founded:2010.04.06
? Store number:7
Logo
Advertisement
⺭
ꐰ
Demand
  Change the clothes, change the world


   Strategy
1.Developing products of exceptionally high quality
  Product development based on customer feedback
  Material procurement from around the world
  Expert technical guidance at factories emphasizes quality
2. Expanding the womens line of apparel
  Market for Women's Wear Twice that of Men's

3.Global flagship stores
  The first global flagship store opened in New York's
  Soho area in fall 2006.
  Since then, global flagship stores have opened in
  London, Paris, Shanghai, and Osaka's Shinsaibashi.
  Preparations are now underway to open another
  global flagship store on New York's Fifth Avenue in
  fall 2011.
4.HEATTECH
UNIQLO developed HEATTECH in
response to customersdemands for
functional innerwear to complement
UNIQLOs previous lineup of mostly
cotton innerwear.
Group 5 (UNIQLO)
What is SWOT analysis?
SWOT analysis?is a?strategic
planning?method used to evaluate
the?Strengths,?Weaknesses,?
Opportunities, and Threats involved in
a?project or in a?business?venture.
UNIQLO SWOT analysis
    Internal factors(Strength)         Internal factors(Weaknesses)
Products diversification             No return or exchange for certain products
Great service attitude
Real-time services and description


 External factors(Opportunities)          External factors(Threats)
High exposures                       Intensive competition
Variety of consumers                 Low in market share
International enterprise             Insufficient branch
Suggestions
? Price difference between countries
? The amount of stores
? Sales persons
Reference
? http://www.uniqlo.com/tw/corp/pressr
  elease/
Thank you.

More Related Content

Group 5 (UNIQLO)

  • 1. 497120352 Bella R UNIQLO 497120572 Linda 497120663 Agnes 498702468 Ted ǽ 498702418 Alice 498702248 Jessie
  • 2. Outline ? Introduce ? Logo ? Advertisement ? Strategy ? SWOT ? Suggestions ? Reference
  • 3. Introduction UNIQLO ? Founded:1974.9.2 ? Headquarter: Tokyo, Japan ? Key people: ʤ
  • 4. ? Japan's leading clothing retail chain ? Store number in the world Japan China Korea USA 854 97 65 3 US Russia France HK 13 2 1 15 ? Never show its logo.
  • 5. UNIQLO in Taiwan ? UNIQLO TAIWAN Ltd ? Founded:2010.04.06 ? Store number:7
  • 8. Demand Change the clothes, change the world Strategy 1.Developing products of exceptionally high quality Product development based on customer feedback Material procurement from around the world Expert technical guidance at factories emphasizes quality
  • 9. 2. Expanding the womens line of apparel Market for Women's Wear Twice that of Men's 3.Global flagship stores The first global flagship store opened in New York's Soho area in fall 2006. Since then, global flagship stores have opened in London, Paris, Shanghai, and Osaka's Shinsaibashi. Preparations are now underway to open another global flagship store on New York's Fifth Avenue in fall 2011.
  • 10. 4.HEATTECH UNIQLO developed HEATTECH in response to customersdemands for functional innerwear to complement UNIQLOs previous lineup of mostly cotton innerwear.
  • 12. What is SWOT analysis? SWOT analysis?is a?strategic planning?method used to evaluate the?Strengths,?Weaknesses,? Opportunities, and Threats involved in a?project or in a?business?venture.
  • 13. UNIQLO SWOT analysis Internal factors(Strength) Internal factors(Weaknesses) Products diversification No return or exchange for certain products Great service attitude Real-time services and description External factors(Opportunities) External factors(Threats) High exposures Intensive competition Variety of consumers Low in market share International enterprise Insufficient branch
  • 14. Suggestions ? Price difference between countries ? The amount of stores ? Sales persons