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Growth hacking your business with IT

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Tinnakorn Laoraovirot

This document discusses growth hacking and customer journeys. It provides an example case study of how Walt Disney World uses an omnichannel approach to engage customers from awareness to advocacy. A second case study describes how a retail shop focuses on premium customer service and collects customer data to personalize the shopping experience and encourage repeat visits. Finally, it lists some information technology tools that can help with email marketing, point of sale, design, ecommerce, logistics, and accounting.

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GROWTHHACKING YOURBUSINESS?BY?IT TINNAKORN LAORAOVIROT DITP Seminar, August 3, 2017
CUSTOMERJOURNEY IS HOW PEOPLE BECOME YOUR CUSTOMERS awareness consideration purchase retention advocate
OMNICHANNEL ALL CHANNEL CONNECTED TOGETHER Omnichannel is a cross-channel business model that companies use to improve their customer experiences. It includes channels such as physical locations, web pages, social media, live chats, mobile apps, and many newer channels. RETAIL SHOP WEB CONSIGNMENT E-MARKET SALE AGENT WHOLESALE
CASE STUDY Let¡¯s say you decide to take a family trip to Walt Disney World. Your experience starts from the very beginning. Once you¡¯ve booked your hotel, you¡¯re off to the races. Disney sends you an email to create an account on their system. It points you to websites to review to understand the parks, review restaurant options, and make a few reservations. About a month before the trip, Disney sends a branded box to your home. Nestled inside the box are your family¡¯s MagicBands¨Ceach a different color with your names etched into the foam holder. During the trip, your MagicBand is your bus pass. Hotel room key. Mobile payment device. Park admission ticket. Ride reservation system. You live off that personalized RFID bracelet when you¡¯re inside the park¨Cit¡¯s almost as important as your smartphone. And it doesn¡¯t stop when you leave. After the trip, there¡¯s the follow-up. Thank you messages. Emailed photos from rides. Invitations to share on Facebook. Reminders of upcoming events.
CASE STUDY A retail shop extremely focus on customer relationship. It treats customers with premium services every time of their visits. POS collects buying behavior of each customer and suggest new products to suit thier preferrences. Membership also is being used to keep customer coming back more often. And the points are earned realtime after purchase. After any purchase, survey form will be filled on tablet and tied up with that particular purchase. If the rating is not good enough, apology email and sms will be sent automatically.?
INFORMATIONTECHNOLOGYTOOLS MAILCHIMP RANGY POS CANVA Email marketing made easy. send better email, automate your marketing, and learn how your customers react to your emails. A platform to help retailers grow in multiple channels. Combining POS on PC with tablet and mobile apps to keep track of sale and inventory on the go. Canva help anyone to create stunning design on presentation, poster, infographic, and many other things. You can start using for free.
INFORMATIONTECHNOLOGYTOOLS KETSHOPWEB GIZTIX DOUBLE PINE Selft-managed web site with delivery system and online patyment. Any business can create website with nice design in a few minutes. Logistics marketplace for any business to find your right supplier in logistic services. Accounting software for middle size companies.
ABOUTTINNAKORNLAORAOVIROT FOCUS ON RETAIL & HOSPITALITY SOFTWARE More than 15 years in consulting and developing IT services to retial and hospitality sector in Thailand and AEC countries FOLLOW FACEBOOK.COM/TINNAKORN.LAORAOVIROT To learn more and to become friend in the never-ending disruptive business environment ATSI Expert SPECIAL 1 FREE CONSULT ON OMNICHANNEL Please tell me your business and how you plan to do omnichannel to exchange ideas

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Growth hacking your business with IT

  • 2. CUSTOMERJOURNEY IS HOW PEOPLE BECOME YOUR CUSTOMERS awareness consideration purchase retention advocate
  • 3. OMNICHANNEL ALL CHANNEL CONNECTED TOGETHER Omnichannel is a cross-channel business model that companies use to improve their customer experiences. It includes channels such as physical locations, web pages, social media, live chats, mobile apps, and many newer channels. RETAIL SHOP WEB CONSIGNMENT E-MARKET SALE AGENT WHOLESALE
  • 4. CASE STUDY Let¡¯s say you decide to take a family trip to Walt Disney World. Your experience starts from the very beginning. Once you¡¯ve booked your hotel, you¡¯re off to the races. Disney sends you an email to create an account on their system. It points you to websites to review to understand the parks, review restaurant options, and make a few reservations. About a month before the trip, Disney sends a branded box to your home. Nestled inside the box are your family¡¯s MagicBands¨Ceach a different color with your names etched into the foam holder. During the trip, your MagicBand is your bus pass. Hotel room key. Mobile payment device. Park admission ticket. Ride reservation system. You live off that personalized RFID bracelet when you¡¯re inside the park¨Cit¡¯s almost as important as your smartphone. And it doesn¡¯t stop when you leave. After the trip, there¡¯s the follow-up. Thank you messages. Emailed photos from rides. Invitations to share on Facebook. Reminders of upcoming events.
  • 5. CASE STUDY A retail shop extremely focus on customer relationship. It treats customers with premium services every time of their visits. POS collects buying behavior of each customer and suggest new products to suit thier preferrences. Membership also is being used to keep customer coming back more often. And the points are earned realtime after purchase. After any purchase, survey form will be filled on tablet and tied up with that particular purchase. If the rating is not good enough, apology email and sms will be sent automatically.?
  • 6. INFORMATIONTECHNOLOGYTOOLS MAILCHIMP RANGY POS CANVA Email marketing made easy. send better email, automate your marketing, and learn how your customers react to your emails. A platform to help retailers grow in multiple channels. Combining POS on PC with tablet and mobile apps to keep track of sale and inventory on the go. Canva help anyone to create stunning design on presentation, poster, infographic, and many other things. You can start using for free.
  • 7. INFORMATIONTECHNOLOGYTOOLS KETSHOPWEB GIZTIX DOUBLE PINE Selft-managed web site with delivery system and online patyment. Any business can create website with nice design in a few minutes. Logistics marketplace for any business to find your right supplier in logistic services. Accounting software for middle size companies.
  • 8. ABOUTTINNAKORNLAORAOVIROT FOCUS ON RETAIL & HOSPITALITY SOFTWARE More than 15 years in consulting and developing IT services to retial and hospitality sector in Thailand and AEC countries FOLLOW FACEBOOK.COM/TINNAKORN.LAORAOVIROT To learn more and to become friend in the never-ending disruptive business environment ATSI Expert SPECIAL 1 FREE CONSULT ON OMNICHANNEL Please tell me your business and how you plan to do omnichannel to exchange ideas