Growth @ Prompt.ly
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20,000' view of a user-acquisition automation system built for Prompt.ly. Used web scraping, data mining and integrations with FB Ads and Campaign Monitor to create super-targeted lead gen, exposed in a way traditional marketers could create and iterate touch points and campaigns. Sales-pipeline mindset, applied to traditionally marketing touch points.
Growth @ Prompt.ly
- 1. Growth @ Prompt.ly Web Scraping and Targeted Campaigns
- 2. 0-2,500 Signups ● $4.50 B2B CPA, Investors expected ~$20 ● Local-Targeting, Nationwide Reach ● Used Traction to Close Funding ● 9 Month Timeframe w. ? @JFELDSTEIN
- 3. Target: Behaviorally Similar Horizontal. Bottom 20% of All Service Verticals House Cleaning Tutoring Handy Work Top 80% Homejoy Thumbtack Craigslist Wyzant Thumbtack Craigslist TaskRabbit Thumbtack Craigslist Bottom 20% Prompt.ly w. ? @JFELDSTEIN
- 5. The Lead-Data Pipeline w. ? @JFELDSTEIN
- 6. Finding = Web Scraping House Cleaning Tutoring Handy Work Top 80% Homejoy Thumbtack Craigslist Wyzant Thumbtack Craigslist TaskRabbit Thumbtack Craigslist Scraped all these guys’ publicly exposed data... w. ? @JFELDSTEIN
- 8. Allocation Any Marketer can use these tools to create touch points on top of the super- targeted data gathered by our web scraping and enrichment. w. ? @JFELDSTEIN
- 9. Amazing Targeting $10+ CPA (Targeting Keywords) $4.50 CPA (Targeting Individuals) w. ? @JFELDSTEIN
- 10. Targeted Campaigns Sounds Like A Human! (But Sent 1,000’s / Day) w. ? @JFELDSTEIN