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Hackathons for Fun and Profit
                       Marianne Bellotti, @bellmar
Profit?



   Hackathons
not just about prizes
Who am I?

- No CS degree

- Self Taught

- Jack of All Trades
Who am I?

 Precocious Kid
        +
   Computers
        =
Stressed-Out Dad
Who am I?

- Discovery security vulnerability in
  AOL at 14

- Hacked into my HS system at 16
  (to play Tetris)
Who am I?

                    Where I've hacked




Stuff I've won
Who am I?
Hackathons


There's so much to gain
   from hackathons

But few women attend
Myths About Hackathons
- It's about being the best hacker


- Beginners are not welcome


- Not enough time


- My hack should be a business
The Truth



Hackathons are networking events
      for technical people
Why Hack?
- Build connections

- Meet influencers

- Play with new technology

- Learn
Where to Hack?



Okay sure, but which
 event to attend?
Where to Hack: Large Events

 - Too many people to meet

 - Intense competition (aggression)


 - Pre-formed teams


 - Hours of demos
Where to Hack: Large Events


 - Large events = more name recognition

 - More stress, less bonding
Where to Hack: Small Events

 - Better caliber of people

 - Welcoming/Mentorship


 - Inter-team mingling
Where to Hack: API Hack Day


 - On paper: Worst Hackathon Ever

 - In Reality: Most Profitable
Where to Hack: API Hack Day
 - Tiny; Less than 30 hackers

 - Wifi down all day

 - Conference room of law office

 - Top prize $500
Where to Hack: API Hack Day



   But the people I met
   there (still) invest in
     me as a person
API Hack Day: Rob Spectre

                   - Python Developer

                   - Boxee




But he's since moved on to become
  Developer Evangelist for Twilio
API Hack Day: David Bloom

                    - Entrepreneur

                    - Ordrin




A few months later, Ordrin became
      a TechStars company
Social Capital


- Tech is very small

- The best opportunities are unadvertised


- Who you know is still more important
Building Skills


- Techies are like sharks

- Leadership, presentation, teamwork
Winning

- What do you need to convey concept?

- Do something unique/creative


- Core + Expansion
Winning

- Be strategic (sponsor prizes)

- Don't be afraid to fly solo


- Funny -versus- Great Demo
Teams Fail When...

- Come to launch a startup, not hack

- More than 20 mins of planning


- Core not compelling
Marianne's Greatest Hits



Some Hacks I've Done
Startup Weekend

Idea: Analytics + creative writing

What it won: VC's Choice


Why it won: Only team with a working
demo. Unique concept.
Hackday.tv


Idea: Order food through your TV

What it won: Best Use of API


Why it won: Sponsor loved the idea
API Hack Day I&II

Idea I: Sports updates via Growl
Idea II: Reward meals for workouts

What they won: 1st Overall (I) Best Use of
API (I & II) 2nd place overall (II)


Why they won: Fully demo-able
I'm Still Growing


- Learning to be an expert


- Battling Impostor Syndrome
Thank you!




@bellmar

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Hackathons for Fun and Profit