Harry Potter and Information Architecture
- 1. Harry Potter and Information Architecture Leow Hou Teng http://design.leowhouteng.com
- 2. Imagine trying to navigate the castle
- 3. Hogwarts Website/App Signages (if any) Navigation Marauders Map Site Map
- 4. What is IA? Content page of a Spell book
- 5. The organisation, search, and navigation systems that help people to complete tasks, find what they need, & understand what theyve found. PETER MORVILLE Author of Information Architecture for the Web
- 6. Information Architecture is the way we choose to arrange the parts of something to make it understandable as a whole. ABBY COVERT @ABBY_THE_IA
- 7. Never trust anything that can think for itself if you cant see where it keeps its brain. J.K. Rowling Harry Potter and the Chamber of Secrets See the navigation and/or sitemap
- 8. SEO & IA Optimising for Search vs Users
- 9. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. MOZ.com https://moz.com/learn/seo/what-is-seo
- 10. Accio Information Rank #1 gets more traffic
- 11. Multiple Entries To get in/out of Hogwarts
- 12. SEO & IA Similarities Making content Findable
- 13. Context Users Content SEO & IA Share the same goal
- 14. Content/SEO Auditing Free, but crawls 500 URL & unorganised Wheres Trevor!!!
- 15. Remove content duplicates Clear, descriptive H1 title (1 per page!), URL, Meta information Improve internal links, help users access content Adopting SEO Strategies https://www.coursera.org/specializations/seo
- 18. We often forget to take a step back and ask how our use of language implies certain meaning to us, but may be confusing to others. Ontology Meaning Fluffy
- 19. Meaning is subjective Meaning is demographic Meaning is socio political Meaning gets lost in translation Meaning is complex /AbbyCovert/make-sense-information-architecture-for-everybody
- 20. Fluffy may be defined as Cerberus, but taxonomically, it may belong both under Monsters and Fantastic Beasts if that is the context where the user needs it. Taxonomy Structure Monsters or Fantastic Beasts
- 21. 1. Location: Potions class is in the dungeons 2. Alphabetical: E for Exceeding Expectations, A for Average 3. Time: Harrys birthday is on July 31, 1980 4. Category: Butterbeer is a Drink 5. Hierarchy: Potions class is in the dungeons in Hogwarts 5 Ways to Organise Things
- 22. How meaning and structure fit together, ensuring that the flow of an experience delights the user and doesnt distract from what the user is trying to do. Choreography Intent Retrieving the Book
- 24. Technique #1 Sorting Hat Card Sorting 24
- 25. Show-offs Cunning Bastards Decent Human Nerds Classifying into Groups
- 26. Definitely not Ravenclaw when he could have gotten the letter off the floor
- 27. Technique #2 Picking the Wand Tree-Testing The Wand chooses the Wizard, Harry Potter.
- 28. Finding the Right Wand Search for it through the navigation
- 30. Presentation by Leow Hou Teng http://design.leowhouteng.com