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Enva Policy Golden Rice
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Brand Building For Bloggers
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This presentation from WordCamp Columbus #wccbus covers how to build a strong brand online. Brand building is what makes people fall in love with brands - it is the inspirational aspect of marketing.
The presentation includes 5 steps to effective brand building:
1) Assess the blogosphere or the landscape. Who are your competitors? What are people already doing? What works? What doesn't?
2) Determine your Audience - Who are you trying to reach? What are they interested in? Where can you find them?
3) Define your brand - Where do you fit in? What is your unique positioning? How will you be different? What does your brand stand for?
4) Bring your brand to life - Execute against the desired position/look/feel/character that you want to build for your brand.
5) Brand building Principles - Clear Positioning, Single-Mindedness (don't be afraid to be niche), Consistency, Personality.Twitter for Retailers: Retailing in the Age of Twitter
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Krista Neher, (www.KristaNeher.com) presented on how retail businesses can use Twitter to drive sales and awareness. Many retailers are slow to use Twitter, because it seems complicated and overwhelming. This presentation shows exactly why retailers should use Twitter, the advantages of Twitter and how to get started.
To learn more about Twitter, check out www.BootCampDigital.com/Twitter
Retail businesses want to generate traffic and sales, and Twitter is a great way to do both. Since Twitter allows businesses to connect with people who don't already follow them (unlike Facebook and LinkedIn), Twitter is the perfect way to connect with new audiences and grow awareness.
Twitter marketing can be difficult for businesses, however once you understand what Twitter is and how it works, the results can be phenomenal. What makes Twitter unique is that it allows businesses to connect with people and join in conversations via search.
For example, if someone on Twitter Tweets about going to your neighborhood, you can Tweet at them with some restaurant or parking tips.
Essentially, Twitter is a powerful discovery tool, especially for retailers.
An additional opportunity for retailers is to use Twitter to get people talking -- encourage your customers and browsers to share their experiences or favorite products.Hematomas marleneBetty D'Emidio
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Genetically modified foods could help address the global problem of malnutrition and vitamin A deficiency. Golden rice, a genetically engineered variety that provides vitamin A, is proposed as a solution. It and other GM crops like Bt cotton could help feed the billions that rely on rice as a staple while preventing millions of childhood deaths from vitamin deficiencies according to the document.Small Cells Champions Day: Opening Presentation
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The document summarizes the agenda for a small cell forum event held on September 8, 2015 in Rome, Italy. The event included presentations on topics such as enterprise small cells, license exempt integration, heterogeneous networks and self-organizing networks, virtualization, multi-operator neutral host networks, and 5G and the internet of things. Presentations were given by champions from various companies and organizations. The agenda also included breaks for refreshments and a lunch break in the seventh floor restaurant.