When it comes to content marketing, some of favorite brands don't pull any punches. Here are 15 of our favorite consumer content marketers, and the campaigns that made them champions.
Evolution of the Selfie-Obsessed GenerationMarketo
油
Check out this fun infographic to learn all about the evolution of the selfie, then delve deeper into todays selfie-obsessed world with some of the hottest, most sought-after selfie formats. #selfiesforlife, #therecanneverbetoomany.
Rise of the Marketing Platform: Key Trends and New Offers from MarketoMarketo
油
This document summarizes a presentation about marketing trends and new offerings from Marketo. It discusses the transformation of marketing from focusing on products and selling to building customer relationships. It also summarizes the rise of marketing platforms to understand customers, orchestrate experiences, and optimize marketing. New offerings from Marketo include enhancements to its marketing calendar, search engine optimization tools, and real-time personalization capabilities. It also describes a new partnership with Acxiom to enable audience targeting and personalized messaging across channels.
Ever wish you could augment your social CRM data from an outside source? Or maybe trigger a text message to a sales rep if one of your prospects signs up for an event or downloads a piece of high-value content? What if you could automatically reward your customers with electronic gift cards if they stayed with your service for a specific length of time or referred a colleague who purchased a product from you?
Well, you can with a webhook!
You can have the best subject line, the most creative copy, a killer call to action, and an amazing offer, but if your emails dont get delivered to the inbox none of that matters.
Check out this presentation to discover:
Basic email deliverability best practices
The pieces of a complete email infrastructure, including authentication and shared vs. dedicated IP addresses
How to get and keep a positive reputation with your database
...and much more!
A Different Look at Lead Generation: Content SubscriptionMarketo
油
The document discusses content marketing and building an audience of subscribers. It emphasizes focusing on the audience rather than just leads, and delivering valuable content at all stages of the buyer's journey to attract and retain customers. An important part of content marketing is building an active community of subscribers in your niche by becoming a go-to resource and developing relationships with influencers to spread your message.
10 Tips for the Ultimate Dreamforce ExperienceMarketo
油
This document provides tips for attending the Dreamforce conference, including downloading the conference app, arriving early to keynotes, speaking to vendors, taking notes during sessions, attending talks, being social throughout the event, following up after the event, and using what was learned. It also introduces the two featured speakers, Jesse Endo and Heidi Bullock, and provides information about Marketo, a cloud-based marketing software platform with over 2,500 customers. The document offers breakdowns and advice for making the most of interactions, sessions, networking opportunities, and following up after the conference.
The document proposes a new event called "Views from the Top" that would bring together influencers from various fields like music, food, photography to share their journeys and passions. It aims to inspire conversations and connections through roundtable networking sessions. The goal is for this venue to go beyond just being another place, but to become a place of purpose by forming a "Pigeon Council" tribe of passionate people with messages and stories to share.
The document discusses the future agency model proposed by SUE Amsterdam. They believe culture should be the driving force, not top-down management. SUE aims to cultivate an environment where talented teams can exercise creativity and collaborate. Their process revolves around ideas and the excitement of solving problems in creative ways. SUE believes in multidisciplinary teams that tackle challenges from different perspectives. Their overarching goal is to get people excited, make them think, and fight indifference.
This document provides best practices for brands becoming publishers based on research analyzing leading brands' publishing platforms and content strategies. Some key findings include:
- 1/3 of top brands have created publishing platforms, with 1/5 replacing their main website. Platforms include branding sites, content hubs, and sponsored destinations.
- Successful platforms are visually innovative, have a strong editorial mandate, and include user-generated content. Blended brand and user content outperforms solely brand content.
- Publishing frequency varies by platform type, with content hubs averaging 4.6 posts/day and destinations 2.2 posts/day.
- Case study of Virgin's data-led content strategy shows how research
Sift Media Culture Code - Inspiring Positive ActionIan Robins
油
This document outlines the culture code of Sift Media, an inspiring company. It discusses that amazing companies have 3 key elements: a clear purpose, people that make a difference, and a strong culture that enables people. Sift Media's culture is based on 8 principles: putting people first, relentlessly pursuing their purpose of inspiring people, obsessing over audiences, fostering autonomy with purpose, having a mindset of curiosity to improve, using metrics that provide insights, being transparent and honest, and having fun. The culture aims to inspire people to take positive action through their work.
Fireside Chat with @Tumblr's @DavidKarp at #CannesLions / #OgilvyCannesOgilvy
油
David Karp, founder of Tumblr, gave a fireside chat about using Tumblr for branding and marketing. He provided six dos and don'ts for brands on Tumblr. He advised brands to cultivate a culture of storytelling by sharing authentic stories that inspire people to become customers. Karp also suggested focusing on publishing content that readers truly value rather than just building a brand presence, and that short-lived efforts can be effective on Tumblr without the need for permanence or a large team.
We are HashtagNYU, the culture team at NYU. Our culture code outlines our core values:
1) We work to make NYU better for students by sharing the university's story and being student-centered.
2) We succeed and fail together through a strong sense of community where we support and build each other up.
3) We are highly selective with our team, choosing people who will improve us and take our work seriously.
25 Mission Statements From the World's Most Valuable BrandsPalo Alto Software
油
The best example of a mission statement will define your company and its purpose in 30 seconds or less.
Great ones avoid buzz words, empty phrases, or mission statements that are so general they could apply to many different companies.
Its a challenge, but you want to capture what your company stands for in a brief and memorable way.
Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement.
Gathered below are the mission statements of the worlds 25 most valuable brands in 2015.
Weve also graded each mission statement to demonstrate how effective they are.
What is company culture? Great question. While wikipedias definition is a good place to start, we at Culture Labx thought wed break it down to see if we could do better. In the process we couldnt stop ourselves from creating something more sharable than just a blog post. And so, The Culture Code was born.
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
油
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that youd like to use and that might make peoples lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. Its sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
油
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
Youll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze whats working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
油
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
油
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customers lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Donts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
油
Every marketing team faces the challenge of proving direct impact to the bottom line, but its no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
油
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches youll need to know
What's in Store for Marketing Operations in 2021Marketo
油
This document summarizes predictions for marketing operations in 2021 from Adobe's Head of Marketing Operations. Some key points include:
- Technology will continue enabling productivity but also blocking it if experiences are bad, especially for younger workers. Attention will be harder to focus with more distractions.
- Virtual experiences have clear benefits but replicating in-person dynamics is difficult without awareness to ensure engagement.
- Newly formed or existing remote teams face challenges like limited physical connection and inertia, requiring creative solutions.
- Predictions for 2021 include precedent from the pandemic year, more available talent, expanded data privacy laws, and rapid innovation.
How to Bring Sales and Marketing Together in 2021Marketo
油
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, its more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
How to create your all-star team
Tips to drive better results for your business in 2021
How to bring sales and marketing together in the new year
Marketo Engage January 2021 Product Release PresentationMarketo
油
The document summarizes the January 2021 release of Marketo Engage. It includes:
1) Enhancements to audience sync with Adobe Experience Cloud applications and ad networks.
2) Improvements to the user experience including support for workspaces and partitions.
3) New capabilities for sales teams including Sales Insight for non-native Salesforce integrations and enhancements to Best Bets, email workflows, and account/opportunity panels.
4) Additional features like program member custom field tokens, Salesforce OAuth authentication, and a landing page preview API.
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
油
The document discusses planning for demand generation activities in 2021. It provides tips for budget planning, aligning activities with content, and ensuring consistency. It also discusses optimizing programs through A/B testing, evaluating results, and making data-driven decisions. Additionally, it covers using intent data to enhance account targeting and prioritize sales opportunities by surfacing accounts actively searching on relevant topics. The key takeaways are to plan strategically while allowing flexibility, capitalize on all engagements, optimize through testing, and leverage intent data when built and used correctly.
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
油
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
How event marketing has changed drastically over the past year
The silver lining to the sudden chaos
How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
油
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
Predictions on what's to come in the digital marketing space in 2021
Tips and advice on how you can prepare and plan campaigns for the new year
Which digital trends to keep your eyes on
This document provides best practices for brands becoming publishers based on research analyzing leading brands' publishing platforms and content strategies. Some key findings include:
- 1/3 of top brands have created publishing platforms, with 1/5 replacing their main website. Platforms include branding sites, content hubs, and sponsored destinations.
- Successful platforms are visually innovative, have a strong editorial mandate, and include user-generated content. Blended brand and user content outperforms solely brand content.
- Publishing frequency varies by platform type, with content hubs averaging 4.6 posts/day and destinations 2.2 posts/day.
- Case study of Virgin's data-led content strategy shows how research
Sift Media Culture Code - Inspiring Positive ActionIan Robins
油
This document outlines the culture code of Sift Media, an inspiring company. It discusses that amazing companies have 3 key elements: a clear purpose, people that make a difference, and a strong culture that enables people. Sift Media's culture is based on 8 principles: putting people first, relentlessly pursuing their purpose of inspiring people, obsessing over audiences, fostering autonomy with purpose, having a mindset of curiosity to improve, using metrics that provide insights, being transparent and honest, and having fun. The culture aims to inspire people to take positive action through their work.
Fireside Chat with @Tumblr's @DavidKarp at #CannesLions / #OgilvyCannesOgilvy
油
David Karp, founder of Tumblr, gave a fireside chat about using Tumblr for branding and marketing. He provided six dos and don'ts for brands on Tumblr. He advised brands to cultivate a culture of storytelling by sharing authentic stories that inspire people to become customers. Karp also suggested focusing on publishing content that readers truly value rather than just building a brand presence, and that short-lived efforts can be effective on Tumblr without the need for permanence or a large team.
We are HashtagNYU, the culture team at NYU. Our culture code outlines our core values:
1) We work to make NYU better for students by sharing the university's story and being student-centered.
2) We succeed and fail together through a strong sense of community where we support and build each other up.
3) We are highly selective with our team, choosing people who will improve us and take our work seriously.
25 Mission Statements From the World's Most Valuable BrandsPalo Alto Software
油
The best example of a mission statement will define your company and its purpose in 30 seconds or less.
Great ones avoid buzz words, empty phrases, or mission statements that are so general they could apply to many different companies.
Its a challenge, but you want to capture what your company stands for in a brief and memorable way.
Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement.
Gathered below are the mission statements of the worlds 25 most valuable brands in 2015.
Weve also graded each mission statement to demonstrate how effective they are.
What is company culture? Great question. While wikipedias definition is a good place to start, we at Culture Labx thought wed break it down to see if we could do better. In the process we couldnt stop ourselves from creating something more sharable than just a blog post. And so, The Culture Code was born.
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
油
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that youd like to use and that might make peoples lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. Its sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
油
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
Youll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze whats working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
油
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
油
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customers lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Donts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
油
Every marketing team faces the challenge of proving direct impact to the bottom line, but its no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
油
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches youll need to know
What's in Store for Marketing Operations in 2021Marketo
油
This document summarizes predictions for marketing operations in 2021 from Adobe's Head of Marketing Operations. Some key points include:
- Technology will continue enabling productivity but also blocking it if experiences are bad, especially for younger workers. Attention will be harder to focus with more distractions.
- Virtual experiences have clear benefits but replicating in-person dynamics is difficult without awareness to ensure engagement.
- Newly formed or existing remote teams face challenges like limited physical connection and inertia, requiring creative solutions.
- Predictions for 2021 include precedent from the pandemic year, more available talent, expanded data privacy laws, and rapid innovation.
How to Bring Sales and Marketing Together in 2021Marketo
油
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, its more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
How to create your all-star team
Tips to drive better results for your business in 2021
How to bring sales and marketing together in the new year
Marketo Engage January 2021 Product Release PresentationMarketo
油
The document summarizes the January 2021 release of Marketo Engage. It includes:
1) Enhancements to audience sync with Adobe Experience Cloud applications and ad networks.
2) Improvements to the user experience including support for workspaces and partitions.
3) New capabilities for sales teams including Sales Insight for non-native Salesforce integrations and enhancements to Best Bets, email workflows, and account/opportunity panels.
4) Additional features like program member custom field tokens, Salesforce OAuth authentication, and a landing page preview API.
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
油
The document discusses planning for demand generation activities in 2021. It provides tips for budget planning, aligning activities with content, and ensuring consistency. It also discusses optimizing programs through A/B testing, evaluating results, and making data-driven decisions. Additionally, it covers using intent data to enhance account targeting and prioritize sales opportunities by surfacing accounts actively searching on relevant topics. The key takeaways are to plan strategically while allowing flexibility, capitalize on all engagements, optimize through testing, and leverage intent data when built and used correctly.
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
油
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
How event marketing has changed drastically over the past year
The silver lining to the sudden chaos
How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
油
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
Predictions on what's to come in the digital marketing space in 2021
Tips and advice on how you can prepare and plan campaigns for the new year
Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
油
Its about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
Which key takeaways from 2020 we should keep in mind going forward
Essential planning tools for the new year
Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
油
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
The document provides an overview of Adobe's roadmap for Marketo Engage in fiscal year 2020. It discusses key themes and priorities for the roadmap including:
1. Foundation for growth through improved integrations with Adobe Experience Cloud and Adobe Experience Platform.
2. Powering sales experiences with new features for Sales Insight to provide reps with buyer insights and enhancements for mobile usage.
3. Connecting people and content through predictive audiences powered by artificial intelligence to help target the right customers, and new capabilities for attribution and measurement through Bizible.
The roadmap highlights how these initiatives will help drive demand, empower marketing and sales teams, and deliver exceptional customer experiences across the journey
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
油
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you dont have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
油
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches youll need to know
The Total Economic Impact of Marketo EngageMarketo
油
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, well share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
油
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Adobe marketo engage august 2021 release presentation slidesMarketo
Traditional broad based strategies arent enough to engage todays complex buying teams. To drive real impact, marketers need a smarter, data-driven approach that targets the right accounts, optimizes ad spend, and delivers personalized messaging that converts.
Watch the sessions from Mastering Account-Based Advertising, a two hour virtual event with top B2B marketers and industry experts.
Shining a light on deceptive practices examines what it takes to build consumer trust in a world of transparency and choice. Have you ever felt tricked by a misleading email or frustrated by a hidden opt-out button? Youre not alone. Many businesses unknowingly (or knowingly) use deceptive tacticsknown as dark patternsthat manipulate consumer behaviour and erode trust. In this eye-opening Master Class, well expose the most common dark patterns lurking in marketing today and reveal how they damage brand integrity and customer relationships. But more importantly, well show you a better way forward. Join us to learn how to spot these unethical strategies and replace them with transparent, value-driven marketing that fosters loyalty and long-term engagement. In a world where consumers have endless choices, trust is the ultimate competitive advantage. Lets make sure your brand is one they believe in.
Key Takeaways:
Authentic respect forms the foundation of consumer trust. Slow down and think it through. People don't buy from brands they don't trust - unless they have no choice. Choose your KPIs carefully.
Advertmate Review_ Learn to Create, Manage, and Scale Successful Ads on 8 Pla...SOFTTECHHUB
油
Advertmate Review: Learn to Create,
Manage, and Scale Successful Ads on 8
Platforms All with One Tool! Uncover
the System to Boost Your Ad Results
Using AI.
In 2025, marketers are expected to do way more than just drive traffic, theyre responsible for results. But one of the most overlooked levers of performance lives at the very end of the funnel: payments.
In this session, Ill break down how a smart, well-optimized payment setup can directly impact key marketing metrics like conversion, LTV, and retention. From checkout UX and local payment options to decline recovery and data insights, Ill share real examples of how brands are turning their payment architechture into a real growth driver, not just a backend expense.
At Paymath, we work with companies across the globe to rethink their payments for scale and Ill bring practical, no fluff insights that marketers can actually use, no matter the platform or industry.
AI is changing the SEO game, but the fundamentals of strategic content remain the key to long-term dominance. In this session, Dennis Yu and Jack Wendt break down the 4-Stage Content Factory, a proven system for creating, optimizing, and distributing content that ranks, drives traffic, and converts. Learn how to leverage AI, automate key processes, and build an unstoppable search presence in an era of constant algorithm shifts.
The digital marketing industry is changing faster than ever and those who dont adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Challenges and Triumphs of Adapting to a New Culture in a Foreign Landglobalbookmarketinga
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Immigrating to a new country is a thrilling experience, but it also has its challenges. The thrill of new beginnings is coupled with cultural shocks, language differences, and the struggle to find a sense of belonging. Getting used to a new environment requires time, patience, and perseverance. But for those who accept the challenge, the benefits can be transformative.
If you've ever moved to a foreign country, you must have found yourself reflecting on questions like "What if I don't fit in?" "How do I adapt to a culture so different from my own?" These fears are common, but they don't have to define your experience.
The Early Struggles: When Everything Seems Foreign
The first few months in a new country can be overwhelming. Daily routine tasks such as grocery shopping, using public transportation, or even saying hello to people can seem like insurmountable activities. Some of the most common problems are:
1. Language Barriers: If the new country has a different language, communication becomes challenging. Being unable to communicate with or understand others can result in frustration and loneliness.
2. Cultural Differences: From social etiquette to eating habits, getting used to new customs and traditions can be confusing. What is considered polite in one society/culture may be odd in another.
3. Homesickness and Isolation: Breaking ties with family, friends, and a familiar environment makes the new immigrants feel disconnected.
4. Finding Job or Education Opportunities: Some immigrants have trouble getting employment commensurate with their qualifications, and students struggle to adapt to new teaching styles.
At this point, it's normal to ask yourself: "Will I ever feel at home here?"
The book 'My Story: From War-Torn Skies to A-List Flights' by Uma Joshi explores the same challenges that foreigners encounter when adapting to a new country. In her book, she recounts her emotional journey of escaping Uganda and starting a new life in England, battling cultural barriers, insecurity, and the challenge of adjusting to an entirely new world.
The Adaptation Journey: Overcoming the Challenges
Despite the challenges, acclimatizing to a new culture is a process that comes with immense growth. With time, effort, and an open mind, settling in a new country becomes simple. This is how many people transform struggles and challenges into success:
1. Learning the Language: Making an effort to learn the spoken language of the place can make daily conversations easier and assist in connecting with people.
2. Acceptance of Cultural Differences: Rather than battling unaccustomed ways, approaching them with curiosity and respect can foster understanding.
3. Creating a Support System: Making new friends, joining a local group, or keeping in touch with fellow immigrants can foster a sense of belonging.
4. Being Patient with Yourself: Adapting takes time, and it is okay to feel lost sometimes. Cherishing small milestones along the way can make it an easier pro
Standards with Purpose_ ISO Certification for NGOs in Afghanistan.pptxvortexiso02
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In todays Afghanistan, non-governmental organizations (NGOs) are more than service providers. They are lifelines delivering education, healthcare, food, and protection where others cannot.
Performing Paid Search Campaigns in 2025
Niveditha Dasyam, Paid search and Performance Marketing Leader with 9 years of experience. Also Founder of new Growth Marketing Agency Elevon Marketing Inc.
The world of paid search is evolving, and ROAS alone wont cut it anymore. With Googles AI-driven automation reshaping Performance Max, Smart Bidding, and audience targeting, marketers must rethink how they measure success. In this session, learn how to optimize paid search campaigns using predictive analytics, behavioral psychology, and AI-driven strategies. Discover how FOMO, urgency, and loss aversion influence buying decisions, and walk away with a data-backed roadmap to scale your paid media in 2025without wasting budget on outdated metrics.
The PDF titled "Introduction to Digital Marketing with Andrew Akol" provides a comprehensive overview of digital marketing, emphasizing its definition, importance, and core channels. It contrasts traditional and digital marketing, highlighting the global reach, cost-effectiveness, targeted approach, measurability, interactivity, and scalability of digital methods. Key channels discussed include Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, and Content Marketing. The document also covers strategies for audience targeting, tools for measuring success, and concludes with case studies and feedback.
Lowe Lintas Advertising Agency On Brand CampaignWamiq Aslam
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This presentation provides an insightful overview of Lowe Lintas, a leading creative agency under the Mullen Lowe Lintas Group. Founded in 1969 and headquartered in Mumbai, the agency has grown to become a powerhouse in the advertising industry with regional offices across India and a team of 600+ professionals.
Key highlights of the presentation include:
About the Agency: History, structure, and its affiliation with the global Inter Public Group (IPG).
Meet the Team: Introduction to key leaders like Virat Tandon (CEO), Anaheeta Goenka (COO), and Prateek Bhardwaj (CCO).
Creative Work: Showcase of iconic campaigns for brands like Upstok, Surf Excel, Coca-Cola, and HP.
Client Portfolio: A glimpse of the diverse clients partnered with Lowe Lintas.
Ideal for marketing professionals, students, and anyone interested in advertising, this presentation offers a concise yet comprehensive look into the agencys legacy, creativity, and impact.
Why LiveGood? 12 Real Reasons To Join Today!Daniel P
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12 Reasons to Join the LiveGood Affiliate Program (+ Duplication Strategy)
Discover why thousands of people around the world are choosing LiveGood to build real income, improve their health, and grow global teamswithout hype, inventory, or high start-up costs.
In this 12-slide presentation, youll learn:
Why LiveGood is the fastest-growing health affiliate company
How real people are earning weekly with simple duplication
The product lineup fueling global momentum
How to start your own income stream in just 4 steps
Bonus: How to use the Get 2, Help 2 model to create compounding growth
Whether you're a wellness enthusiast, side-hustler, or digital entrepreneur, this guide will show you how to turn your passion into purpose (and passive income).
How Marketers Can Personalize at Scale.pptxHerm.io
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Discover the strategies, technologies, and methodologies that enable successful personalization at scale in today's complex marketing environment.
This comprehensive presentation reveals how leading marketers are transforming their customer experiences through strategic personalization. Learn how to recreate the intimate local shop experience in the digital realm, delivering contextually relevant interactions to millions of customers.