High impact marketing for healthcare startups
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My presentation to StartX healthcare founders showing the most effective marketing strategies that translate B2B and B2C approaches to healthcare. This is applicable for any medical device, biotechnology, or pharma startup
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- 1. High Impact Marketing for Healthcare Startups Omar M. Khateeb
- 6. Source: 2015/08/01 SP - 101 EP - 118 T1 - Innovation Diffusion Theory Review & Scope in the Study of Adoption of Smartphones in India VL - 3 JO - Journal of General Management Research ER -
- 9. What do all these marketing books have in common???
- 10. Category Design
- 15. Courtesy of Category design is a strategy which can then be monetized and monopolized before competitors can enter the space. Establish new niche free of competition, be 鍖rst, and dominate it.
- 16. Play Bigger found 83 companies with a valuation of $1 billion or more. Almost half of these companies, and all of the largest billion dollar kingdoms, are Category Kings
- 18. Courtesy of Daves Three Questions: 1. Can you explain to a 5 year old the problem youre trying to solve? 2. If your company solves that problem perfectly, what category are you in? 3. If you win 85% of that category, whats the size of your category potential?
- 19. Courtesy of
- 23. Developed by Bruce Cleveland, Wildcat Venture Partners