High impact marketing for healthcare startups
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My presentation to StartX healthcare founders showing the most effective marketing strategies that translate B2B and B2C approaches to healthcare. This is applicable for any medical device, biotechnology, or pharma startup
High impact marketing for healthcare startups
- 1. High Impact Marketing for Healthcare Startups Omar M. Khateeb
- 6. Source: 2015/08/01 SP - 101 EP - 118 T1 - Innovation Diffusion Theory Review & Scope in the Study of Adoption of Smartphones in India VL - 3 JO - Journal of General Management Research ER -
- 9. What do all these marketing books have in common???
- 10. Category Design
- 15. Courtesy of Category design is a strategy which can then be monetized and monopolized before competitors can enter the space. Establish new niche free of competition, be 鍖rst, and dominate it.
- 16. Play Bigger found 83 companies with a valuation of $1 billion or more. Almost half of these companies, and all of the largest billion dollar kingdoms, are Category Kings
- 18. Courtesy of Daves Three Questions: 1. Can you explain to a 5 year old the problem youre trying to solve? 2. If your company solves that problem perfectly, what category are you in? 3. If you win 85% of that category, whats the size of your category potential?
- 19. Courtesy of
- 23. Developed by Bruce Cleveland, Wildcat Venture Partners