Hispanic Market
- 1. THE HISPANIC MARKET E-Mail: takbir89hasan@gmail.com
- 3. People that came from Spain, Mexico and other countries, live in the U.S. and see themselves as member of mix culture group. E-Mail: takbir89hasan@gmail.com
- 4. Market Share
- 5. 2011: 52.0 million HISPANIC 16.7% of total American 2050: 132.8 million HISPANIC 30% of total American
- 6. In every six American one is Hispanic Ratio: 1/6
- 7. Behavior
- 8. Love to stay in Group
- 11. Spend more time on Internet 24.4million Internet User In 2011
- 12. 68% Hispanic use social media 66% whites use social media
- 14. Economically developing Increasing buying capability
- 16. Findings Ignored by the marketer No customized offer Culturally irrelevant promotion Perceived difficulty
- 17. Success Story
- 18. Uniliber introduced bilingual website
- 19. Country and language selection by Name Country and language selection by MAP
- 20. Uniliver bilingual magazine titled Vivemejor(Better Life) for Hispanic
- 22. Coors light Popular beer company Introduce a promotion titled Refresca Tu Mundo Promoted in :
- 23. NASCAR marketing activities Though only 10% fan are Hispanic In 2004, launched NASCAR Mexico Corona Series. In 2005, added NASCAR Busch Series to race in Mexico city.
- 24. 5Years deal
- 26. Analyze the market segment properly
- 29. LEARNING
- 30. Thank You E-Mail: takbir89hasan@gmail.com If You Like It. Please send your opinion