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THE HISPANIC MARKET

E-Mail: takbir89hasan@gmail.com
Hispanic Market
People that came from Spain, Mexico
and other countries, live in the U.S. and
see themselves as member of mix culture
group.
E-Mail: takbir89hasan@gmail.com
Market Share
2011:
52.0 million
HISPANIC
16.7% of total American
2050:
132.8 million
HISPANIC
30% of total American
In every six American one is Hispanic
Ratio:
1/6
Behavior
Love to stay in
Group
Hispanic Market
Enjoy Television
with group
Spend more time
on Internet
24.4million
Internet User
In 2011
 68% Hispanic use social media
66% whites use social media
Shopping fascinated
Economically developing
Increasing buying capability
Positively
Responsive
to
advertisement
Findings
Ignored by the marketer
No customized offer
Culturally irrelevant promotion
Perceived difficulty
Success Story
Uniliber introduced bilingual website
Country and language
selection by Name
Country and language
selection by MAP


Uniliver bilingual magazine titled
Vivemejor(Better Life) for
Hispanic
Vivemejor website
Coors light
Popular beer company
Introduce a promotion titled
Refresca Tu Mundo
Promoted in :
NASCAR marketing activities
Though only 10% fan are Hispanic
In 2004, launched NASCAR Mexico Corona Series.
In 2005, added NASCAR Busch Series to race in Mexico city.
5Years deal
Hispanic Market
Analyze the market segment properly
Develop
actionable strategy
Hispanic Market
LEARNING
Thank You
E-Mail: takbir89hasan@gmail.com
If You Like It.
Please send your opinion

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Hispanic Market