Horlicks - Brand Extension and Product Line Extension
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The Horlicks Brand is now a Mega brand in India due to its massive growth of its Product Line and Brand Extensions.
Horlicks - Brand Extension and Product Line Extension
- 1. SIVAKUMAR
- 2. Origin 1873: J a m e s H o r l i c k + Wi l l i a m = f o u n d e d J & W Ho r l i c k s I n I n d i a , o v e r 2 Bi l l i o n c u p s o f Ho r l i c k s a r e d r u n k e v e r y y e a r
- 3. Horlicks – The Market Leader
- 4. The Journey Since 1920s
- 6. Horlicks – Health Drinks J u n i o r Ho r l i c k s (1995)
- 7. Standard Horlicks Horlicks Flavors since 2003
- 8. Women’s Horlicks (1997) & Mother’s Horlicks
- 10. Nutribar (2009)
- 11. Horlicks Biscuits (1992) Corn Flakes Biscuit
- 12. Cookies
- 13. Horlicks Biscuits - Juniors
- 14. Cream Biscuits
- 15. Multigrain Noodles / Foodles (2010)
- 16. Chill Dood (2010) Ready to Drink Flavoured Milk
- 17. Oats
- 18. Me r c i !!
- 19. References http://www.slideshare.net/sharathghosh/horlicks-brand-dossier http://gsk-ch.in/Products.aspx http://en.wikipedia.org/wiki/Horlicks