Houston / Galveston PIO Nework Social Media Training (ppt)
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The document discusses the importance of social media, particularly for communicating during emergencies and disasters. It outlines how social media allows for peer-to-peer conversations and user-generated content. Examples are given of government agencies and organizations that now use social media for listening to the public and responding more quickly during crises. Key social media tools mentioned include Twitter, Flickr, Facebook, YouTube, and Google Maps. The document advocates for governments to improve emergency communication on social media by providing more localized and timely information to affected communities.
Houston / Galveston PIO Nework Social Media Training (ppt)
- 1. Embracing Conversations in Emergencies and Disasters Conversations in Emergencies and Disasters Nate Ritter http://blog.perfectspace.com
- 2. Why Are You Here? To understand why social media is important To understand what social media tools should be used
- 3. ¡°Social Media¡± ¡°A category of sites that is based on user participation and user-generated content.¡± ¡°Tools that allow groups to publish content, engage in peer-to-peer conversations¡±
- 4. ¡°Social Media¡± People + Publishing
- 5. Why is ¡°Social Media¡± so Important?
- 6. We¡¯re talking , publishing , and telling the story with or without you.
- 7. Surprise! You don¡¯t control the conversation anymore. You don¡¯t control the conversation anymore.
- 8. Why Am I Here? Who am I? Why was I asked to be here to talk with you?
- 9. Who is Nate Ritter? Revenue strategy consultant (I help people make money) Web developer (I help people build their websites) Entrepreneur (I build companies) Social media consultant (I help people learn how to use social media) Knowledge broker (I help connect ideas)
- 10. Who is Nate Ritter? http://blog.perfectspace.com
- 11. Why Am I Standing Here? My story in bullet points: 1995, created first website
- 12. Why Am I Standing Here? My story in bullet points: 1995, created first website 1997, created first web-based business
- 13. Why Am I Standing Here? My story in bullet points: 1995, created first website 1997, created first web-based business 2003, created first keyword filtered RSS feed
- 14. Why Am I Standing Here? My story in bullet points: 1995, created first website 1997, created first web-based business 2003, created first keyword filtered RSS feed 2007, popularized hashtags and the use of Twitter during the San Diego wildfires
- 15. Wait. What are Hashtags? Examples: #sandiegofire, #ike, #redsox A way to contextualize information by keywords Specifically used in micro-publishing media Without the ¡°hash¡± (#), it¡¯s just a ¡°tag¡± (keyword) Makes information searchable
- 16. Wait. What are Hashtags?
- 17. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled
- 18. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery
- 19. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery Too much too fast
- 20. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery Too much too fast Enter Twitter
- 21. Wait. What are Hashtags? (the story) (the story) Started with prefix
- 22. Wait. What are Hashtags? (the story) (the story) Started with prefix Encouraged to use hashtags by Chris Messina
- 23. Wait. What are Hashtags? (the story) (the story) Created hotline using GrandCentral.com
- 24. Wait. What are Hashtags? (the story) (the story) People told people ...
- 25. Wait. What are Hashtags? (the story) (the story) ... who told more people
- 26. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont
- 27. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont to Florida
- 28. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont to Florida to India
- 29. Wait. What are Hashtags? (the story) (the story) Hashtags, in this case, enabled searchability for anything related to the San Diego Fires. #sandiegofire
- 30. Why Am I Standing Here? Results: Clients and mentions
- 32. Why Am I Standing Here? November, 2007 - San Diego, BarCamp
- 33. Why Am I Standing Here? December, 2007 - San Francisco, Net Squared
- 34. Why Am I Standing Here? My story in bullet points: 1995, created first website 1997, created first web-based business 2003, created first keyword filtered RSS feed 2007, popularized hashtags and the use of Twitter during the San Diego wildfires now, building CrisisWire.com to save the cheerleader (and save the world)
- 35. Yea? So what? ...
- 36. The attention economy has changed things...
- 37. ?
- 38. If you give me valuable , reliable , timely information, I¡¯ll pay attention to you.
- 39. Traditional Media: valuable (job is to sell news) reliable timely (verification process slows it down) (verification process slows it down) (verification process slows it down) (verification process slows it down)
- 40. Government Publishing: valuable reliable timely timely timely timely
- 41. Educational Publishing: valuable reliable timely timely timely timely
- 42. Citizen Publishing: valuable reliable timely timely timely timely
- 43. We¡¯re listening to each other
- 44. What do you do now?
- 45. Listen (We¡¯re talking to you) (We¡¯re talking to you)
- 46. Respond
- 47. Fix the problem
- 48. Does this really work?
- 49. NASA Red Cross FDA Peace Corps TSA USGS State Governments Congressmen/women Senators Governors Dept of Defense Dept of Energy Dept of Agriculture Dept of Homeland Security EPA Social Security Administration USGS US Intelligence Community US Small Business Administration 21 Municipal Fire Departments 16 Municipal Police Departments USDA US Embassy Tokyo US Department of Veteran Affairs Smithsonian Institution Amber Alerts Missing Children National Park Service Dept of Health and Human Services Dept of State White House and citizens
- 50. So ¡°Social Media¡± is important
- 51. Major tools and websites (Specifically in times of emergencies) ... the ¡°listening¡± part ... the ¡°listening¡± part ... the ¡°listening¡± part ... the ¡°listening¡± part
- 53. Flickr.com
- 54. Facebook.com
- 55. YouTube.com
- 57. maps.google.com
- 58. CrisisWire.com
- 59. Major tools and websites (Not necessarily perfect for crises, but good to know) ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing
- 60. news.google.com
- 62. Delicious.com
- 63. Wikipedia.com
- 64. PBwiki.com
- 65. Wordpress.com
- 66. Getting Attention Digg.com crowdsourcing Reddit.com crowdsourcing StumbleUpon.com crowdsourcing, sortof
- 67. Podcasting (Audio recording and publishing) (Audio recording and publishing) Odeo.com uStream.com Qik.com Seesmic.com 12seconds.com Video Broadcasting
- 68. The foundation of usefulness...
- 69. RSS (Real Simple Syndication) (Real Simple Syndication)
- 70. RSS (Real Simple Syndication) (Real Simple Syndication) What is it? A set of rules on how to publish ¡°well-formed¡± data (XML)
- 71. RSS (Real Simple Syndication) (Real Simple Syndication) What is it? A set of rules on how to publish ¡°well-formed¡± data (XML) Why is it important? With the rules in place, we can create tools which can use these rules, therefore making the data useful
- 72. RSS (Real Simple Syndication) (Real Simple Syndication) What is it? A set of rules on how to publish ¡°well-formed¡± data (XML) Why is it important? With the rules in place, we can create tools which can use these rules, therefore making the data useful No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable.
- 73. RSS (Real Simple Syndication) (Real Simple Syndication) What is it? A set of rules on how to publish ¡°well-formed¡± data (XML) Why is it important? With the rules in place, we can create tools which can use these rules, therefore making the data useful No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable. The point Always try to make an RSS feed available
- 74. So, what do you do now?
- 75. Change this...
- 76. Government Publishing: valuable reliable timely timely timely timely
- 77. Government Publishing: valuable reliable timely timely timely timely
- 78. How?
- 79. Government Publishing: valuable (pertinent info for specific areas) reliable (obviously, it will be) timely (quicker and more often) (quicker and more often) (quicker and more often) (quicker and more often)
- 80. quicker My simple suggestions: Twitter Google Maps
- 81. quicker It happens by listening to the public first changes perception (you care) becomes more valuable (you know)
- 82. quicker It happens by responding to the direct requests tell how you found out (where you¡¯re listening) tell how you¡¯re going to help (specifically)
- 83. quicker Info by neighborhood (text releases, SMS) Road closures (map) Evacuation routes (map) Exact location of danger (map) Where to go for what types of help (map, text, phone) Who to call if you can¡¯t get out (phone, SMS) Is it safe to go home? (phone)
- 84. My turn to listen and respond Creative Commons : Attribution-Noncommercial-Share Alike 3.0 Unported licensed
Editor's Notes
- #2: Embracing Conversations in Emergencies and Disasters Nate Ritter : http://blog.perfectspace.com