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How blogs are affecting your company

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ESRI Bulgaria
ESRI Bulgaria

The document discusses how blogs can benefit a company. It defines blogs and blog posts, noting that blogs allow writers to share experiences and opinions. Blogs are important for driving traffic, search engine optimization, positioning a brand as an industry leader, and developing customer relationships. For the presenter's company, blog posts have resulted in over 1,400 page views per month and nearly 20% of visitors converting to the company website. The document provides tips for improving blog posts such as using compelling titles, asking open-ended questions, and including valuable content.

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How blogs are affecting you company? Linda Martin Senior Vice President, Worldwide Sales March 24, <year> @n_nedyalko
Presentation plan 1) What are blogs and blog posts? 2) Why are they important? 3) What is the outcome of your blog posts? a) For the company b) For yourself 4) How to improve your blog posts? 5) Summary @n_nedyalko
1. What are blogs and blog posts? @n_nedyalko
1. What are blogs and blog posts? @n_nedyalko 1. The action that is performed by a person when they make a post to a web log or a blog - displayed in reverse chronological order 2. A website containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other websites. 3. We have a corporate blog used externally for marketing, branding and public relations.
1. What are blogs and blog posts? @n_nedyalko 1. The action that is performed by a person when they make a post to a web log or a blog - displayed in reverse chronological order 2. A website containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other websites. 3. We have a corporate blog used externally for marketing, branding and public relations.
2. Why are they important? @n_nedyalko Share it in the comment section bellow or tweet it so we can discuss !
2. Why are they important? @n_nedyalko Drive traffic to your website Increase your website SEO Position your brand as an industry leader Develop better customer relationships
2. Why are they important? @n_nedyalko Position yourself as an expert and trustworthy go-to person in your field Build trust Increase level of Professionalism Inbound marketing strategy that cuts down our marketing costs
2. Why are they important? @n_nedyalko
3. What is the outcome in our company from blog posts? @n_nedyalko For month and a half : 1429 page views with 294 users for our blog page 992 page views with 271 users for our website Reach in Bulgaria, India, United States, Sweden, United Kingdom and Germany 17,3% conversion from blog posts to our website Avarage our visitors are spending 4.01 mins for our blog page 2.58 mins for our website
4.How to improve your blog posts? 1) Make good titles @n_nedyalko
4.How to improve your blog posts? 1) Make good titles 2) Ask questions with open answers @n_nedyalko
4.How to improve your blog posts? 1) Make good titles 2) Ask questions with open answers 3) Tell people to comment @n_nedyalko
4.How to improve your blog posts? 1) Make good titles 2) Ask questions with open answers 3) Tell people to comment 4) Around 300-400 words 5) Put more links to bigger websites 6) More numbers and comparisons @n_nedyalko
4.How to improve your blog posts? 1) Make good titles 2) Ask questions with open answers 3) Tell people to comment 4) Around 300-400 words 5) Put more links to bigger websites 6) More numbers and comparisons 7) Good content with added value for the reader ! @n_nedyalko
5. Summary @n_nedyalko Corporate blogs add huge value for INBOUND marketing Blogs make our company more transparent Future LEADS see with whom will they work The blog post solves a PROBLEM Numbers 55% more website visitors with a blog 88% more leads per month with a blog (B2C) 67% more leads per month with a blog (B2B) We build TRUST in our future clients
How blogs are affecting your company
@n_nedyalko

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How blogs are affecting your company

  • 1. How blogs are affecting you company? Linda Martin Senior Vice President, Worldwide Sales March 24, <year> @n_nedyalko
  • 2. Presentation plan 1) What are blogs and blog posts? 2) Why are they important? 3) What is the outcome of your blog posts? a) For the company b) For yourself 4) How to improve your blog posts? 5) Summary @n_nedyalko
  • 3. 1. What are blogs and blog posts? @n_nedyalko
  • 4. 1. What are blogs and blog posts? @n_nedyalko 1. The action that is performed by a person when they make a post to a web log or a blog - displayed in reverse chronological order 2. A website containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other websites. 3. We have a corporate blog used externally for marketing, branding and public relations.
  • 5. 1. What are blogs and blog posts? @n_nedyalko 1. The action that is performed by a person when they make a post to a web log or a blog - displayed in reverse chronological order 2. A website containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other websites. 3. We have a corporate blog used externally for marketing, branding and public relations.
  • 6. 2. Why are they important? @n_nedyalko Share it in the comment section bellow or tweet it so we can discuss !
  • 7. 2. Why are they important? @n_nedyalko Drive traffic to your website Increase your website SEO Position your brand as an industry leader Develop better customer relationships
  • 8. 2. Why are they important? @n_nedyalko Position yourself as an expert and trustworthy go-to person in your field Build trust Increase level of Professionalism Inbound marketing strategy that cuts down our marketing costs
  • 9. 2. Why are they important? @n_nedyalko
  • 10. 3. What is the outcome in our company from blog posts? @n_nedyalko For month and a half : 1429 page views with 294 users for our blog page 992 page views with 271 users for our website Reach in Bulgaria, India, United States, Sweden, United Kingdom and Germany 17,3% conversion from blog posts to our website Avarage our visitors are spending 4.01 mins for our blog page 2.58 mins for our website
  • 11. 4.How to improve your blog posts? 1) Make good titles @n_nedyalko
  • 12. 4.How to improve your blog posts? 1) Make good titles 2) Ask questions with open answers @n_nedyalko
  • 13. 4.How to improve your blog posts? 1) Make good titles 2) Ask questions with open answers 3) Tell people to comment @n_nedyalko
  • 14. 4.How to improve your blog posts? 1) Make good titles 2) Ask questions with open answers 3) Tell people to comment 4) Around 300-400 words 5) Put more links to bigger websites 6) More numbers and comparisons @n_nedyalko
  • 15. 4.How to improve your blog posts? 1) Make good titles 2) Ask questions with open answers 3) Tell people to comment 4) Around 300-400 words 5) Put more links to bigger websites 6) More numbers and comparisons 7) Good content with added value for the reader ! @n_nedyalko
  • 16. 5. Summary @n_nedyalko Corporate blogs add huge value for INBOUND marketing Blogs make our company more transparent Future LEADS see with whom will they work The blog post solves a PROBLEM Numbers 55% more website visitors with a blog 88% more leads per month with a blog (B2C) 67% more leads per month with a blog (B2B) We build TRUST in our future clients