How digital marketing has changed in 2017
- 1. How Digital Marketing Has Changed In 2017 E4k Digital Agency
- 2. What is digital marketing? It is a wide-spread term for the marketing of services or products using digital technologies mainly on the internet, it may also include mobile phones, digital board advertising and any other digital medium.
- 3. Types of Digital Marketing Search engine optimisation (SEO) Pay per click advertising (PPC) Social media marketing Affiliate marketing Content marketing Public relation Viral marketing Influencer marketing
- 4. What is a digital marketing agency? It is an organisation that differs from traditional marketing agencies in that it focuses on results-based marketing in the electronic/computer world. A digital marketing agency is a lead-generation and brand- development company through digital processes.
- 5. What digital marketing channels are good for lead generation? SEO (Search engine optimisation) Google search network Email marketing Pay per click advertising Blogging and other content marketing mediums Display advertising
- 6. Ways to use digital medium to popularise and drive conversions SEO (search engine optimisation) Digital display advertising Content creation Mobile marketing Email marketing Search engine marketing
- 7. What does a Digital Marketing manager do? A digital marketing manager is responsible for implementing, developing, and managing marketing campaigns to promote a company and its services or products. A person plays a vital role in enhancing brand awareness within the digital space, drive traffic to the website and acquiring leads
- 8. About digital channels A DTV or digital television with high quality, more efficient way to transmit TV signals than traditional analog TV system. DTV offers better image and sound quality with less space.
- 9. Why DM as opposed to RM (regular marketing?) Digital is based on online or web based such as SEO, PPC, web design, email, content, etc. Traditional marketing is offline marketing activities such as radio, print, direct mail, TV, etc.
- 10. Digital marketing techniques 2017 Content marketing 20.3% Huge data 20.2% Marketing automation 10.3% Mobile marketing 9.2% Social media marketing 8.8% Search engine optimisation 4.1% Paid search 3.3%
- 11. How to promote your product via DM? Start blogging Sponsor an event Send free samples to digital influencers Interview industry digital influencers Build an email list Experiment with Google AdWords Concentrate on digital press release Promote in social media channels
- 12. Conclusion The practice of digital marketing is always improving with technological advances. Marketers use digital marketing to promote their professional brand by defining the product in a method which adds creditability. Researchers found that B2B buyers dislike cold emails, calls, hence digital marketing allows more provisions to find the right people via its streamlined connections and search engines.
- 13. Contact Us E4k Digital Agency 17 - 21 Vaughton Street South, Birmingham, B12 0YN, West Midlands, UK Enquiries Tel - 0121 666 6534 Email - sales@e4k.co