How should a company choose the most attractive
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A company should choose target markets that are significant but not heavily competed in, can be served using available resources, and offer profitability and growth potential with low risk. Key factors to consider include market size and growth rates, available resources to invest, segmentation if needed to find the right target, and risk levels associated with different market options. The targeted market should be profitable and have a predictable growth trajectory over time.
How should a company choose the most attractive
- 1. How should a company choose the most attractive target markets?
- 2. Firm must look upon : 1. Concentrate on the field which is significant but less cared
- 3. Resources Evaluate your available resources to invest on target market
- 4. If segmentation is necessary , guide the resources to get the target market
- 5. profitability Examine whether the targeted market makes profit or not?
- 7. Growth Evaluate how will be the growth rate at every speculated time?
- 8. Low risk Always choose the targeted market which has low risk
- 10. Sameer Mathur MBASkills.in Indian institute of Management Lucknow Marketing professor 2013- Marketing professor 2009-13 Ph.D and MS(marketing)2003- 2009 Madhusudan Dahal National Institute of Technology surat intern