What are important factors for you when choosing a marketing agency?
Here's a short guide from our team: http://7marketz.com/blog/how-to-choose-marketing-agency/
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How To Choose A Marketing Agency [CHECKLIST]
1. INBOUND MARKETING
AGENCY CHECKLIST
Do They Offer the 4 Core Services?
THEY ONLY FOCUS ON SOME AND DO NOT MEASURE RESULTS
THEY GENERATE TRAFFIC, NURTURE LEADS, CREATE CONTENT AND
MEASURE RESULTS
Do they have a clear process in place?
Do they have a strong digital presence?
Can I afford it?
Do they actively measure results?
Do they know about my Industry?
THEY HAVE DETAILED DELIVERY PROCESSES SPECIFIC TO YOUR NEEDS
THEY SPEAK IN GENERALITIES AND JUMP FROM SUBJECT TO SUBJECT
THEIR WEBSITE RANKS WELL, THEIR BLOG HAS FRESH AND ENGAGING
CONTENT AND EMPLOYEES ARE ACTIVE ON SOCIAL MEDIA
THEY DO NOT PRACTICE THEIR INBOUND SERVICES ON THEIR WEBSITE
THEY DO NOT HAVE ANY CONCRETE PAST EXAMPLES FROM MY INDUSTRY
THEY HAVE EXPERIENCE AND CASE STUDIES TO SHOW KNOWLEDGE OF
THE INDUSTRY
THEY SHOW HOW THEY TEST CAMPAIGNS AND ARE WILLING TO BACK UP
FACTS WITH DATA
THEY AVOID TALKING ABOUT TRACKING, METRICS AND ROI
YES, I HAVE THE REQUIRED BUDGET TO EMPLOY THEIR SERVICES
NO, I SHOULD EMPLOY ANOTHER AGENCY OR USE CHEAPER ALTERNATIVES
PREPARED BY WWW.7MARKETZ.COM