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How to do keyword research

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Freshworks Inc.
Freshworks Inc.

Keyword research is the foundation for great marketing. A lot rides on it. Ask any marketer and theyll tell you that it is not an easy task.

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Keyword research
Keyword research The first step is to know what keywords to monetize for The keyword needs to have a good search volume Next is to gauge how hard is it to compete and who you are up against The help of websites that provide data on keyword searches can be used A link to the detailed post coming up in 3 slides
Fixing one keyword Now, you have a list of keywords that you can target, but you still need to figure out the word that can bring in the most traffic. Finalize on your winner word -.you can use a Google Keyword Planner for this. Itll give you the search volume of the keywords. Now, find out the keywords with high search volume, low competition A link to the detailed post coming up in 2 slides
Using TFIDF Use a TFIDF software to find which websites rank on page one for that keyword and give the list of the top 10. It will analyze the sites structure and content. Use that info to fine tune your content A link to the detailed post coming up in the next slide
Looking to read it as a blog? Here you go How to do keyword research - http://bit.ly/2BnflDZ
Example Say for example, your target keyword is shoes, search for a sub category like womens shoes and make it more specific like womens hiking shoes - this comparatively has lower number of search results denoting lower competition The smart thing to do is to always keep drilling down
Keyword research is the foundation for great marketing
How to do keyword research
Other interesting posts you would love reading How to measure employee experience - http://bit.ly/2pDjWiM How to give feedback - http://bit.ly/2oIOmQg
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How to do keyword research

  • 2. Keyword research The first step is to know what keywords to monetize for The keyword needs to have a good search volume Next is to gauge how hard is it to compete and who you are up against The help of websites that provide data on keyword searches can be used A link to the detailed post coming up in 3 slides
  • 3. Fixing one keyword Now, you have a list of keywords that you can target, but you still need to figure out the word that can bring in the most traffic. Finalize on your winner word -.you can use a Google Keyword Planner for this. Itll give you the search volume of the keywords. Now, find out the keywords with high search volume, low competition A link to the detailed post coming up in 2 slides
  • 4. Using TFIDF Use a TFIDF software to find which websites rank on page one for that keyword and give the list of the top 10. It will analyze the sites structure and content. Use that info to fine tune your content A link to the detailed post coming up in the next slide
  • 5. Looking to read it as a blog? Here you go How to do keyword research - http://bit.ly/2BnflDZ
  • 6. Example Say for example, your target keyword is shoes, search for a sub category like womens shoes and make it more specific like womens hiking shoes - this comparatively has lower number of search results denoting lower competition The smart thing to do is to always keep drilling down
  • 7. Keyword research is the foundation for great marketing
  • 9. Other interesting posts you would love reading How to measure employee experience - http://bit.ly/2pDjWiM How to give feedback - http://bit.ly/2oIOmQg