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How to identify
analytics use
cases?
https://vitalflux.com
4/13/2023 https://vitalflux.com
Steps
Understanding
Business Objectives
 Strategic or
Tactical
Identify Key
Business
Stakeholders
Identify Hypotheses:
Key Decisions /
Actions / Output /
KPIs
Identify Analytics
Use Cases & KPIs /
Metrics
Prioritize Use Cases
Identify / Create
Analytical Solution
Design
Identify data
sources
Identify Technology
& Related
Architecture
Implement
Analytical Solutions
Create Experimental
Design & Deploy
4/13/2023 https://vitalflux.com
Understanding
Business
Objectives 
Strategic or
Tactical
What the business objective?
What are the value metrics & KPIs
which will be used for measuring the
outcome and related performance of
analytics initiatives / projects?
4/13/2023 https://vitalflux.com
Identify Key
Stakeholde
rs
Identify stakeholders to
understand their
challenges, key decisions,
and potential actions
related to objectives
Key stakeholders
Decision makers
Those impacted as part of
initiatives taken for
fulfillment of business
objectives
4/13/2023 https://vitalflux.com
Identify
Hypotheses
Brainstorm potential decisions, actions, or
outputs related to the business objective.
Each of these decision  actions 
outcome becomes a hypothesis
Asking questions is key in identifying the
hypothesis
4/13/2023 https://vitalflux.com
Identify
Analytics Use
Cases &
Metrics
Identify analytics use cases for
testing one or more
hypotheses
Choose relevant KPIs and
metrics to measure progress
and outcomes.
4/13/2023 https://vitalflux.com
Prioritize Use
Cases
Rank analytics use cases based on
impact, feasibility, and alignment
with business objectives.
Focus on high-priority use cases to
optimize resources and maximize
return on investment.
4/13/2023 https://vitalflux.com
Create
Analytical
Solution
Design
 Design analytics solutions tailored to the
specific use case, taking into account data
requirements and desired outcomes. The
solutions can be of type such as descriptive,
diagnostic, predictive or prescriptive analytics.
 Consider existing solutions or develop custom
models to address unique challenges.
4/13/2023 https://vitalflux.com
Identify
Data
Sources
 Determine the data needed for each use case
and identify potential sources, internal and / or
external.
 Ensure data quality, accuracy, and
accessibility to support the analytics solution.
4/13/2023 https://vitalflux.com
Identify
Technology
& Related
Architecture
Evaluate existing technology
infrastructure and identify any gaps
or limitations.
Select appropriate tools, platforms,
and architecture to support the
analytics use case.
4/13/2023 https://vitalflux.com
Implement
Analytical
Solutions
Develop, test, and deploy analytics
solutions, ensuring they meet
stakeholder requirements and
align with business objectives.
Monitor and refine solutions to
optimize performance and
outcomes.
4/13/2023 https://vitalflux.com
Create Experimental Design &
Deploy
Establish A/B test plan and related environment
to test the analytics solution's effectiveness and
validate hypotheses.
Assess results and refine the solution before
deploying at scale, ensuring the highest impact
and value.
4/13/2023 https://vitalflux.com
Thank you
Vitalflux.com
4/13/2023 https://vitalflux.com

More Related Content

How to Identify Analytics Use Cases

  • 1. How to identify analytics use cases? https://vitalflux.com 4/13/2023 https://vitalflux.com
  • 2. Steps Understanding Business Objectives Strategic or Tactical Identify Key Business Stakeholders Identify Hypotheses: Key Decisions / Actions / Output / KPIs Identify Analytics Use Cases & KPIs / Metrics Prioritize Use Cases Identify / Create Analytical Solution Design Identify data sources Identify Technology & Related Architecture Implement Analytical Solutions Create Experimental Design & Deploy 4/13/2023 https://vitalflux.com
  • 3. Understanding Business Objectives Strategic or Tactical What the business objective? What are the value metrics & KPIs which will be used for measuring the outcome and related performance of analytics initiatives / projects? 4/13/2023 https://vitalflux.com
  • 4. Identify Key Stakeholde rs Identify stakeholders to understand their challenges, key decisions, and potential actions related to objectives Key stakeholders Decision makers Those impacted as part of initiatives taken for fulfillment of business objectives 4/13/2023 https://vitalflux.com
  • 5. Identify Hypotheses Brainstorm potential decisions, actions, or outputs related to the business objective. Each of these decision actions outcome becomes a hypothesis Asking questions is key in identifying the hypothesis 4/13/2023 https://vitalflux.com
  • 6. Identify Analytics Use Cases & Metrics Identify analytics use cases for testing one or more hypotheses Choose relevant KPIs and metrics to measure progress and outcomes. 4/13/2023 https://vitalflux.com
  • 7. Prioritize Use Cases Rank analytics use cases based on impact, feasibility, and alignment with business objectives. Focus on high-priority use cases to optimize resources and maximize return on investment. 4/13/2023 https://vitalflux.com
  • 8. Create Analytical Solution Design Design analytics solutions tailored to the specific use case, taking into account data requirements and desired outcomes. The solutions can be of type such as descriptive, diagnostic, predictive or prescriptive analytics. Consider existing solutions or develop custom models to address unique challenges. 4/13/2023 https://vitalflux.com
  • 9. Identify Data Sources Determine the data needed for each use case and identify potential sources, internal and / or external. Ensure data quality, accuracy, and accessibility to support the analytics solution. 4/13/2023 https://vitalflux.com
  • 10. Identify Technology & Related Architecture Evaluate existing technology infrastructure and identify any gaps or limitations. Select appropriate tools, platforms, and architecture to support the analytics use case. 4/13/2023 https://vitalflux.com
  • 11. Implement Analytical Solutions Develop, test, and deploy analytics solutions, ensuring they meet stakeholder requirements and align with business objectives. Monitor and refine solutions to optimize performance and outcomes. 4/13/2023 https://vitalflux.com
  • 12. Create Experimental Design & Deploy Establish A/B test plan and related environment to test the analytics solution's effectiveness and validate hypotheses. Assess results and refine the solution before deploying at scale, ensuring the highest impact and value. 4/13/2023 https://vitalflux.com