How to Run Valentine's Day Campaigns on Instagram
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The document discusses how to run successful Valentine's Day campaigns on Instagram. It notes that Valentine's Day sales in the US amount to $18.9 billion annually, with flowers, jewelry, and apparel being popular gifts. Instagram campaigns have higher engagement than other social platforms. Example campaigns highlighted include a smartphone brand's storytelling campaign with influencers, a personal care brand's photo contest, and a dating app's product placement. The document provides tips like using photo contests, storytelling, product placement, and heart emojis to boost engagement for Valentine's Day on Instagram.
How to Run Valentine's Day Campaigns on Instagram
- 1. HOW TO RUN VALENTINES DAY CAMPAIGNS ON INSTAGRAM
- 2. In the U.S., Valentines day sales amount to $18.9bn
- 3. FLOWERS ARE THE MOST POPULAR VALENTINES GIFT photo by @lydiaemillen
- 4. FOLLOWED BY JEWELLERY & APPAREL photo by @nyanelebajoa
- 7. 74% of consumers rely on social networks to guide purchase decisions Why Instagram?
- 8. 74% of consumers rely on social networks to guide purchase decisions Why Instagram? X50 higher engagement rates on Instagram compared to Twitter or Facebook
- 9. HERE ARE SOME OF THE TOP VALENTINES DAY CAMPAIGNS:
- 10. HERE ARE SOME OF THE TOP VALENTINES DAY CAMPAIGNS: 1. High-end smartphone
- 11. HERE ARE SOME OF THE TOP VALENTINES DAY CAMPAIGNS: 2. Personal care brand 1. High-end smartphone
- 12. HERE ARE SOME OF THE TOP VALENTINES DAY CAMPAIGNS: 2. Personal care brand 1. High-end smartphone 3. Mobile dating app
- 13. 1. High-end smartphone a creative idea for a storytelling campaign
- 14. 1. High-end smartphone 10 influencers 4,392 new followers 6.12% engagement rate for a storytelling campaign Influencers share their love for fashion and technology through creative photos taken with the smartphones camera a creative idea
- 15. 2. Personal care brand for a photo contest campaign a great prize
- 16. 22 influencers 3.99% engagement rate 205 campaign posts Influencers invite their followers to send a kiss to their loved ones for a chance to win $1000 prize 2. Personal care brand for a photo contest campaign a great prize
- 17. 3. Mobile dating app for a product placement campaign a simple concept
- 18. 19 influencers 75 posts 17.3M campaign reach Influencers post photos of themselves using the app and branded products encouraging their followers to sign up 3. Mobile dating app for a product placement campaign a simple concept
- 19. The love heart is the most engaging emoji on Instagram
- 20. SO HOW CAN YOUR BRAND JOIN THE PARTY?
- 21. Run a photo contest with Valentines themed prizes: flowers, jewellery and romantic tours
- 22. Ask your followers to share their love stories with your brand for a successful storytelling campaign
- 23. Showcase your brand in a native setting via product placement campaign to build brand affinity
- 24. Use love hearts emojis to boost engagement Get emotional
- 25. Get emotional 5.98% ER Use love hearts emojis to boost engagement
- 26. Valentines Day Check List: Run a photo contest with Valentines themed prizes Ask your followers to share their love stories through storytelling campaigns Build brand affinity through native style product placement campaigns Use emojis - preferably hearts - to boost engagement
- 27. and of course remember to choose the right in鍖uencers
- 28. We can be your Valentine! Need help spreading the love on Instagram? www.brandnew.io advertisers@brandnew.io
- 29. US valentines day sales 2015 $18.9m US valentines day sales 2015 $18.9m