Howard and the Amazing Eye Exam
60 likes8,260 views
Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about children¡¯s eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/
1 of 16
Downloaded 114 times
Recommended
Eye On: Why Do Instagram Stories Matter?
Eye On: Why Do Instagram Stories Matter?Leo Burnett
?
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat¡¯s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising Navigating the Big Food Labyrinth
Navigating the Big Food LabyrinthLeo Burnett
?
A food marketing study conducted by Leo Burnett that focuses on six types of grocery shoppers and their purchasing behaviors.Protein Power Couples: How to Pair [INFOGRAPHIC]![Protein Power Couples: How to Pair [INFOGRAPHIC]](https://cdn.slidesharecdn.com/ss_thumbnails/b206915cb94b54fbe968825df92b8cf320150716-1387-1gdywc4-150716140027-lva1-app6891-thumbnail.jpg?width=560&fit=bounds)
Protein Power Couples: How to Pair [INFOGRAPHIC]Food Insight
?
You¡¯ve probably heard that protein is good for you but there¡¯s more to the protein story than that. For young women, it¡¯s important to make sure you are getting enough protein from all the different sources in the right amounts and many of us may be missing the mark. Let¡¯s face it- our daily lives are so busy, the last thing we think about is if we are pairing our proteins correctly- I can barely pair a cute outfit in the morning for work! Read on to find out why it¡¯s so important to focus on protein pairing and how to create your own protein power couple . . .How hospitals can keep doctors happy
How hospitals can keep doctors happyVision Critical
?
Keeping top-performing physicians happy is the key to a hospital's success. They enhance the reputation of your hospital and attract more patients. With physician engagement at an all-time low, hospitals need to find a solution¡ªand fast.
Discover how an insight community can help you build better relationships with your physicians and drive better business decisions:
https://www.visioncritical.com/solutions/health-and-pharmaceuticals/London Predictions 2017
London Predictions 2017Leo Burnett
?
Leo Burnett London¡¯s in-house experts and partners present ¡°Predictions: 2017,¡± a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.The Buying Acceleration and Incentive Tool (B.A.I.T.)
The Buying Acceleration and Incentive Tool (B.A.I.T.)Leo Burnett
?
A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity.London Predictions 2016
London Predictions 2016Leo Burnett
?
Where is this year¡¯s mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Let¡¯s explore with Leo Burnett London¡¯s annual predictions ¡ª a collection of thoughts about future trends of 2016. 5 Simple Factors For Managing A Healthy Weight
5 Simple Factors For Managing A Healthy WeightNu Skin Corporate
?
There are five key factors for maintaining a healthy weight: nutrition, exercise, hydration, sleep, and stress management. Nutrition involves eating a balanced diet low in calories, fat, and refined carbs while high in protein, fiber, fruits, and vegetables. Exercise for at least 30 minutes daily is important along with nutrition. Getting over seven hours of sleep helps control hormones influencing appetite. Proper hydration and managing stress also impact weight maintenance.History of antibiotics
History of antibioticsFreya Smale
?
Antimicrobial resistance is one of the most important subjects of the 21st century. With the potential to cause nearly $100 trillion in damage to the world health and economy, the issue of infections untreatable by modern antibiotics is one that leaves many concerned and looking for answers.
What¡¯s even more concerning is the scarce, almost empty antibiotic pipeline. Between 1935 and 1968, there were over 15 new classes of antibiotics developed, since 2000, there have only been 3. We all know why this is the case: antibiotic development is not only risky, it also does not have a viable ROI.
In response, the US government provided the GAIN Act which provide waived fees and market exclusivity. Federal funding awarded through NIAID and BARDA are also available to alleviate the high cost of development, making antibiotic development lucrative and attractive to pharma and biotech.
Private funding agencies such as Wellcome Trust, IMI and ARLG have also come up with plans to provide relief.
But are these enough?
- See more at: http://goo.gl/f2AYmE5 Common Myths about Fasting that May Stop you from Benefitting from It
5 Common Myths about Fasting that May Stop you from Benefitting from It24ºÝºÝߣs
?
Fasting is more than just tradition, sacrifice or a weight loss strategy. It also offers more incredible benefits than you might think.
Wishing all Muslims around the world
A blessed Ramadhan and a happy healthy fasting!
Read more www.24slides.com/blogExercises & Tips To Reduce Your Eye Strain
Exercises & Tips To Reduce Your Eye StrainYang Ao Wei —î°¿¾S
?
Eye-related problems caused by all sorts of electronic devices - computer, smart phones, tablets and e-readers which are fast becoming inseparable from our lives - are more serious than we think!
In this deck, learn, how by doing some simple daily exercises can help relieve your eyes from these stress and strain.The 4 degrees of separation between pain and pleasure
The 4 degrees of separation between pain and pleasureDeborah Davis
?
Do you feel any sort of foot pain whenever you go for a walk? There are a number of things you can do either to prevent or lessen the pain. For starters, you should regularly exercise your feet by doing some morning stretches. You can also use some orthotics or shoe inserts. To learn more about foot pain, check out these slides from Docpods.Eye On: Twitter¡¯s Alternate Timeline
Eye On: Twitter¡¯s Alternate TimelineLeo Burnett
?
Twitter¡¯s new algorithm ranks tweets based on users¡¯ past engagements. The new timeline can increase visibility of a brand¡¯s tweets hours after they have been published.Arc Presents the ¡°Must Have Guide to GlobalShop¡±
Arc Presents the ¡°Must Have Guide to GlobalShop¡±Leo Burnett
?
Our shopper-marketing leaders share their tips for making the most out of the GlobalShop 2016 conference. The State of Men's Health
The State of Men's HealthMen's Health Forum
?
The document provides statistics on health outcomes in the UK. It shows that:
- Men have higher rates of death under age 75 than women, and under age 65.
- Life expectancy has been increasing but men still have lower life expectancy than women. There are also geographic differences.
- The top three causes of death that have decreased from 2002 to 2012 for both men and women are circulatory diseases, cancer, and respiratory diseases.
- Cancer mortality rates are higher for men than women at all ages.Why Wellness Campaigns Should Be No Longer Than 12 Weeks
Why Wellness Campaigns Should Be No Longer Than 12 WeeksHES
?
What is the ideal length of time to run a wellness campaign? It depends¡ on the topic, audience, time of year, frequency, previous program experience, the goal and whether it meets participant needs. This ºÝºÝߣShare examines these variables and offers the pros and cons of shorter or longer wellness campaigns.Do I Have PTSD? - The Signs & Symptoms of Post-Traumatic Stress Disorder
Do I Have PTSD? - The Signs & Symptoms of Post-Traumatic Stress DisorderDeborah Davis
?
A lot of people can suffer from PTSD (or post-traumatic stress disorder) after experiencing a traumatic event like natural disasters and serious accidents. Among the most common of the many symptoms are: experiencing flashbacks, bad dreams and having difficulty sleeping. Learn the other symptoms of PTSD in order to help someone you know who might be suffering from it. Check out these slides from Nungkari Treatment Centre.A Simple Guide to Better Brain Health
A Simple Guide to Better Brain HealthNu Skin Corporate
?
The human brain is perhaps our most incredible organ. Figuratively speaking, it serves as our main control center. So what can you do to support the health of your brain? Fortunately, a couple simple lifestyle changes can make big differences. Here are three of the best ways to keep your brain functioning at a high level.How Stress Affects Your Body
How Stress Affects Your BodyEason Chan
?
Shared by: http://www.familychiropractic.com.sg/
Stress has an immediate effect on your body. In the short term, that's not necessarily a bad thing, but chronic stress puts your health at risk. Diabetes Facts and Tips for a Healthy Lifestyle
Diabetes Facts and Tips for a Healthy LifestyleºÝºÝߣShop.com
?
In 2013, over 300 million people throughout the world have diabetes. How can we prevent ourselves from acquiring this disease? Check out this presentation.
More themed slides: https://slideshop.com/Themed-ºÝºÝߣsEye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains OrderLeo Burnett
?
Instagram is introducing a new algorithm to determine the order of posts in the feed. The algorithm will prioritize posts that a user is most likely to interact with based on past interactions and the relationship between the user and account. This aims to increase user engagement by surfacing the most relevant content first. The changes will roll out in the coming months. As brands adapt, they should focus on creating valuable content that encourages interaction in order to achieve high organic placement in users' feeds.10 E-Learning Trends to watch in 2016
10 E-Learning Trends to watch in 2016Aurion Learning
?
Being in touch with trends in online learning is crucial for anyone responsible for managing and delivering E-Learning and training within their organisation. So we've prepared a handy infographic that contains our predicated 10 key E-Learning trends and foresights to watch out for in 2016. You can read the full blog on this at blog.aurionlearning.comCarat's 10 Trends for 2017
Carat's 10 Trends for 2017dentsu
?
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystemEye On Reactions: Facebook Goes Beyond Likes
Eye On Reactions: Facebook Goes Beyond LikesLeo Burnett
?
Read what the new Reaction buttons mean and how they will affect performance measuring and reporting.4Q15 GPC, Indonesia
4Q15 GPC, IndonesiaLeo Burnett
?
The document provides a summary of the 4th quarter 2015 Global Product Committee meeting held by Leo Burnett in Bali, Indonesia. It discusses how the immersive cultural experiences in Bali, such as traditional Balinese music and dance, helped inspire collaborative and cohesive teamwork. It also highlights some of the award-winning campaigns from Leo Burnett agencies around the world in 2015 and encourages reviewing the strong ideas in the 4Q15 collection to propel the network forward into 2016.Holiday Shopping Hacks
Holiday Shopping HacksLeo Burnett
?
The document provides tips for more efficient and enjoyable holiday shopping by utilizing smartphone apps and technology. It recommends downloading shopping apps to find local deals and prices, paying without cash via mobile wallets, and using curbside pickup apps. It also suggests using delivery apps if you forget a gift so you don't have to leave your car. Finally, it discusses new payment technologies like fitness trackers and heartbeat wristbands that simplify purchases.Eye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a SoundtrackLeo Burnett
?
Facebook has introduced a new feature called Music Stories that allows users to share 30-second previews of songs and albums from Apple Music and Spotify directly within Facebook. The feature aims to capitalize on the social aspects of online music by letting users share music previews with friends even if they don't subscribe to the same music services. Music Stories may increase the amount of time users spend on Facebook if music discovery and sharing grows similarly to how news consumption has within the platform. It also gives more control over social music curation by letting individuals and brands choose what music to share rather than flooding feeds with automatic listening updates.Eye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-LiftLeo Burnett
?
Facebook is updating the mobile page format for businesses to make key information more prominent. The updates include placing a prominent call-to-action button under the cover photo to directly connect users, adding image placeholders and reordering section tabs to prioritize top-engaged categories. Facebook is also introducing new "Shop" and "Services" sections for businesses to feature products and services with descriptions and images. The changes aim to better showcase business offerings to mobile users.Pencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa RicaLeo Burnett
?
The document is a quarterly newsletter from the Global Product Committee of Leo Burnett Worldwide. It discusses the recent GPC meeting held in Costa Rica. Some key points:
- The meeting was held in a rainforest setting to inspire creativity and discussions around sustaining creativity.
- Leo Burnett is described as a global ecosystem drawing strength from different countries and sharing resources to survive through creativity.
- The newsletter highlights award wins from the Kinsale Shark Awards and Spikes Asia festival, naming Leo Burnett the most awarded network.
- It includes summaries of two campaigns that were highlighted for their creativity and effectiveness.
More Related Content
Viewers also liked (15)
History of antibiotics
History of antibioticsFreya Smale
?
Antimicrobial resistance is one of the most important subjects of the 21st century. With the potential to cause nearly $100 trillion in damage to the world health and economy, the issue of infections untreatable by modern antibiotics is one that leaves many concerned and looking for answers.
What¡¯s even more concerning is the scarce, almost empty antibiotic pipeline. Between 1935 and 1968, there were over 15 new classes of antibiotics developed, since 2000, there have only been 3. We all know why this is the case: antibiotic development is not only risky, it also does not have a viable ROI.
In response, the US government provided the GAIN Act which provide waived fees and market exclusivity. Federal funding awarded through NIAID and BARDA are also available to alleviate the high cost of development, making antibiotic development lucrative and attractive to pharma and biotech.
Private funding agencies such as Wellcome Trust, IMI and ARLG have also come up with plans to provide relief.
But are these enough?
- See more at: http://goo.gl/f2AYmE5 Common Myths about Fasting that May Stop you from Benefitting from It
5 Common Myths about Fasting that May Stop you from Benefitting from It24ºÝºÝߣs
?
Fasting is more than just tradition, sacrifice or a weight loss strategy. It also offers more incredible benefits than you might think.
Wishing all Muslims around the world
A blessed Ramadhan and a happy healthy fasting!
Read more www.24slides.com/blogExercises & Tips To Reduce Your Eye Strain
Exercises & Tips To Reduce Your Eye StrainYang Ao Wei —î°¿¾S
?
Eye-related problems caused by all sorts of electronic devices - computer, smart phones, tablets and e-readers which are fast becoming inseparable from our lives - are more serious than we think!
In this deck, learn, how by doing some simple daily exercises can help relieve your eyes from these stress and strain.The 4 degrees of separation between pain and pleasure
The 4 degrees of separation between pain and pleasureDeborah Davis
?
Do you feel any sort of foot pain whenever you go for a walk? There are a number of things you can do either to prevent or lessen the pain. For starters, you should regularly exercise your feet by doing some morning stretches. You can also use some orthotics or shoe inserts. To learn more about foot pain, check out these slides from Docpods.Eye On: Twitter¡¯s Alternate Timeline
Eye On: Twitter¡¯s Alternate TimelineLeo Burnett
?
Twitter¡¯s new algorithm ranks tweets based on users¡¯ past engagements. The new timeline can increase visibility of a brand¡¯s tweets hours after they have been published.Arc Presents the ¡°Must Have Guide to GlobalShop¡±
Arc Presents the ¡°Must Have Guide to GlobalShop¡±Leo Burnett
?
Our shopper-marketing leaders share their tips for making the most out of the GlobalShop 2016 conference. The State of Men's Health
The State of Men's HealthMen's Health Forum
?
The document provides statistics on health outcomes in the UK. It shows that:
- Men have higher rates of death under age 75 than women, and under age 65.
- Life expectancy has been increasing but men still have lower life expectancy than women. There are also geographic differences.
- The top three causes of death that have decreased from 2002 to 2012 for both men and women are circulatory diseases, cancer, and respiratory diseases.
- Cancer mortality rates are higher for men than women at all ages.Why Wellness Campaigns Should Be No Longer Than 12 Weeks
Why Wellness Campaigns Should Be No Longer Than 12 WeeksHES
?
What is the ideal length of time to run a wellness campaign? It depends¡ on the topic, audience, time of year, frequency, previous program experience, the goal and whether it meets participant needs. This ºÝºÝߣShare examines these variables and offers the pros and cons of shorter or longer wellness campaigns.Do I Have PTSD? - The Signs & Symptoms of Post-Traumatic Stress Disorder
Do I Have PTSD? - The Signs & Symptoms of Post-Traumatic Stress DisorderDeborah Davis
?
A lot of people can suffer from PTSD (or post-traumatic stress disorder) after experiencing a traumatic event like natural disasters and serious accidents. Among the most common of the many symptoms are: experiencing flashbacks, bad dreams and having difficulty sleeping. Learn the other symptoms of PTSD in order to help someone you know who might be suffering from it. Check out these slides from Nungkari Treatment Centre.A Simple Guide to Better Brain Health
A Simple Guide to Better Brain HealthNu Skin Corporate
?
The human brain is perhaps our most incredible organ. Figuratively speaking, it serves as our main control center. So what can you do to support the health of your brain? Fortunately, a couple simple lifestyle changes can make big differences. Here are three of the best ways to keep your brain functioning at a high level.How Stress Affects Your Body
How Stress Affects Your BodyEason Chan
?
Shared by: http://www.familychiropractic.com.sg/
Stress has an immediate effect on your body. In the short term, that's not necessarily a bad thing, but chronic stress puts your health at risk. Diabetes Facts and Tips for a Healthy Lifestyle
Diabetes Facts and Tips for a Healthy LifestyleºÝºÝߣShop.com
?
In 2013, over 300 million people throughout the world have diabetes. How can we prevent ourselves from acquiring this disease? Check out this presentation.
More themed slides: https://slideshop.com/Themed-ºÝºÝߣsEye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains OrderLeo Burnett
?
Instagram is introducing a new algorithm to determine the order of posts in the feed. The algorithm will prioritize posts that a user is most likely to interact with based on past interactions and the relationship between the user and account. This aims to increase user engagement by surfacing the most relevant content first. The changes will roll out in the coming months. As brands adapt, they should focus on creating valuable content that encourages interaction in order to achieve high organic placement in users' feeds.10 E-Learning Trends to watch in 2016
10 E-Learning Trends to watch in 2016Aurion Learning
?
Being in touch with trends in online learning is crucial for anyone responsible for managing and delivering E-Learning and training within their organisation. So we've prepared a handy infographic that contains our predicated 10 key E-Learning trends and foresights to watch out for in 2016. You can read the full blog on this at blog.aurionlearning.comCarat's 10 Trends for 2017
Carat's 10 Trends for 2017dentsu
?
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystemMore from Leo Burnett (20)
Eye On Reactions: Facebook Goes Beyond Likes
Eye On Reactions: Facebook Goes Beyond LikesLeo Burnett
?
Read what the new Reaction buttons mean and how they will affect performance measuring and reporting.4Q15 GPC, Indonesia
4Q15 GPC, IndonesiaLeo Burnett
?
The document provides a summary of the 4th quarter 2015 Global Product Committee meeting held by Leo Burnett in Bali, Indonesia. It discusses how the immersive cultural experiences in Bali, such as traditional Balinese music and dance, helped inspire collaborative and cohesive teamwork. It also highlights some of the award-winning campaigns from Leo Burnett agencies around the world in 2015 and encourages reviewing the strong ideas in the 4Q15 collection to propel the network forward into 2016.Holiday Shopping Hacks
Holiday Shopping HacksLeo Burnett
?
The document provides tips for more efficient and enjoyable holiday shopping by utilizing smartphone apps and technology. It recommends downloading shopping apps to find local deals and prices, paying without cash via mobile wallets, and using curbside pickup apps. It also suggests using delivery apps if you forget a gift so you don't have to leave your car. Finally, it discusses new payment technologies like fitness trackers and heartbeat wristbands that simplify purchases.Eye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a SoundtrackLeo Burnett
?
Facebook has introduced a new feature called Music Stories that allows users to share 30-second previews of songs and albums from Apple Music and Spotify directly within Facebook. The feature aims to capitalize on the social aspects of online music by letting users share music previews with friends even if they don't subscribe to the same music services. Music Stories may increase the amount of time users spend on Facebook if music discovery and sharing grows similarly to how news consumption has within the platform. It also gives more control over social music curation by letting individuals and brands choose what music to share rather than flooding feeds with automatic listening updates.Eye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-LiftLeo Burnett
?
Facebook is updating the mobile page format for businesses to make key information more prominent. The updates include placing a prominent call-to-action button under the cover photo to directly connect users, adding image placeholders and reordering section tabs to prioritize top-engaged categories. Facebook is also introducing new "Shop" and "Services" sections for businesses to feature products and services with descriptions and images. The changes aim to better showcase business offerings to mobile users.Pencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa RicaLeo Burnett
?
The document is a quarterly newsletter from the Global Product Committee of Leo Burnett Worldwide. It discusses the recent GPC meeting held in Costa Rica. Some key points:
- The meeting was held in a rainforest setting to inspire creativity and discussions around sustaining creativity.
- Leo Burnett is described as a global ecosystem drawing strength from different countries and sharing resources to survive through creativity.
- The newsletter highlights award wins from the Kinsale Shark Awards and Spikes Asia festival, naming Leo Burnett the most awarded network.
- It includes summaries of two campaigns that were highlighted for their creativity and effectiveness.Frisk May 2015: Election 
Frisk May 2015: Election Leo Burnett
?
Hi there. Welcome to the latest Frisk special!
We¡¯ve got a rather chewy edition for you this month. You see, there¡¯s a general election happening - you¡¯ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It¡¯s kind of a big deal.
The Big Three ¨C Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves ¨C have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of ¡®fourth credible option¡¯. A subjective notion, of course.
Free democratic elections are the ultimate expression of modern fairness ¨C if you don¡¯t put an X in the box, you don¡¯t have the right to complain about whoever¡¯s in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how ¡®they¡¯re all the same¡¯ or ¡®none of them are worth voting for¡¯) ¨C so will this general election be any different to those of recent-ish years? Have the televised leaders¡¯ debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla.
Flipping through these colourful pages you¡¯ll find insight from all corners of Leo Burnett London ¨C what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. There¡¯s much to intrigue here.
I do hope that you enjoy what you read. If so ¨C or indeed, if not ¨C be sure to fire some feedback into the Twittersphere: the handle¡¯s @LeoBurnettLDN.
See you next month for more of this punchy wordism.
Daniel Bevis
Senior Knowledge Editor
Leo Burnett LondonFrisk February 2015: Loyalty
Frisk February 2015: LoyaltyLeo Burnett
?
Howdy. Welcome to the latest Frisk special.
We¡¯re deep into 2015 now ¨C still not quite sure how that happened, something to do with the Higgs Boson probably ¨C and it¡¯s been making us think a lot about the subject of Loyalty.
Did you make a new year¡¯s resolution? And if so, did you stick to it? We¡¯ve found a fairly even split between people who¡¯ve remained loyal to their self-imposed vows and those who gave up after about fifteen minutes...
Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedger¡¯s Admap piece, which you¡¯ll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. We¡¯ve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, we¡¯ve picked the brains of the Planning department to get their own entertainingly disparate views on the subject.
So, plenty there to stimulate the ol¡¯ grey cells. I do hope that you enjoy what you read. If so ¨C or indeed, if not ¨C be sure to fire some feedback into the Twittersphere: the handle¡¯s @LeoBurnettLDN.
See you next month for more of this thoughtsmithery.
Daniel Bevis
Senior Knowledge Editor Leo Burnett LondonHugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from ArcLeo Burnett
?
Have you ever felt like your partner missed the mark on Valentine¡¯s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid¡¯s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine¡¯s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, ¡°Hugs and Disses¡± uncovers the differences between how men and women approach Valentine¡¯s Day as well as statistics specific to different generations.
Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentine¡¯s Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. It¡¯s a study on the changing face of humanity in culture, society, emotion, values and the human condition.
¡°As marketers, we¡¯re always seeking to better understand how people think and behave in the real world,¡± said Nick Jones, EVP, retail practice lead, Arc Chicago. ¡°The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday.¡±
Frisk: Predictions 2015
Frisk: Predictions 2015Leo Burnett
?
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.Pencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, BeijingLeo Burnett
?
This edition of Pencil Shavings captures the fourth Global Product Committee meeting of 2014, held last month in Beijing. In addition to the 4Q14 collection of 8-ball and 7+ work, this issue includes a profile of LB Sri Lanka (Colombo), coverage of the 2014 Agency of the Year Awards and much more.The Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From HereLeo Burnett
?
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO ¨C A new study by global advertising agency Leo Burnett, ¡°The Sharing Economy: Where We Go From Here,¡± reveals the surprising and unspoken realities of the sharing economy in America and what¡¯s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
¡°The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,¡± said Chief Strategy Officer Mick McCabe, Leo Burnett USA. ¡°Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.¡±
Sharing has more texture than what¡¯s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett¡¯s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It¡¯s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being ¡°Sharing¡± follows the ¡°Relationships¡± and ¡°Technology¡± editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett?
Leo Burnett Worldwide operates with a simple and singular approach: put a brand¡¯s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world¡¯s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world¡¯s most valued brands including Coca-Cola, Fiat, Kellogg¡¯s, McDonald¡¯s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
Twitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to KnowLeo Burnett
?
Bring in da noise.
In our latest Eye On (which spotlights the latest social trends, updates and launches), we take a deeper look at Twitter's newest feat: audio cards.
Last week (in partnership with SoundCloud and iTunes), as an addition to their growing lineup of multimedia-enabled, interactive tweets, Twitter launched audio cards, which are able to be docked and listened to while users explore other parts of Twitter.
Scroll through to learn more.Frisk September 2014
Frisk September 2014Leo Burnett
?
What¡¯s on the menu for this month's Frisk (Leo Burnett London¡¯s snazzy trend report)? Broadcasting and Content.
Broadcasting and Content has continuously evolved through the decades. Back in the day, you¡¯ll probably remember a world of limited channels and passive media consumption. Today, manufacturers act as broadcasters and viewers have the power of shaping content- a multi-faceted, inclusive and dynamic approach- in the world of broadcasting and content.
Within this round-up, you¡¯ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that¡¯s your thing) and get in tune with the latest in broadcasting and content.
Within this round-up, you¡¯ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that¡¯s your thing) and get in tune with the latest in broadcasting and content.Secrets to Successful Sponsorships
Secrets to Successful SponsorshipsLeo Burnett
?
Frisk is back! And this month, we present you with our Sponsorship special.
Sponsorships have been at the forefront of public consciousness as of late, even more so than usual thanks to the World Cup. Our Arc sponsorship team has been rather busy with it all, so we thought the time was right to share some of their pearls with you; within this round-up you¡¯ll find our insights into the evolving relationship between McDonald¡¯s and The FA, gritty observations about ambush marketing, a look behind the scenes at the World Cup in Rio, our clever Brandtasy League, and various viewpoints from our egghead Planning department.
Lots to enjoy there, then. So set aside a little time, mark out a segment of your diary as ¡®really important meeting, do not disturb, seriously¡¯ and have a flick through. Don¡¯t worry, there are plenty of pictures in here too. Stops it being too much like hard work, eh? Lessons in Popularity by Frisk
Lessons in Popularity by FriskLeo Burnett
?
Popularity is a theme very close to our hearts ¨C in fact it¡¯s in our DNA.
¡®We don¡¯t make brands famous, we make them popular¡¯, that¡¯s the Leo Burnett philosophy. We¡¯ve been looking deeper into our belief that Popularity is an essential ingredient for a brand¡¯s enduring success. In fact, straight from the smokin¡¯ abacus of Mike Treharne, our Head of Doing Nifty Stuff With Numbers, we¡¯ve done some brand new research into where brands sit in a lifecycle of popularity, and what drives that popularity. We¡¯d be delighted to talk to you more about the study ¨C just let us know. You can read a bit about it within this Frisk, along with plenty of other stuff that neatly complements it ¨C a piece from Canvas8 on brands being your BFF, some wise thoughts on Popularity from our Planning department, and a big chunk of celebrity endorsement stuff thanks to our in-house retail mogul, Sarah Leccacorvi.Branding Roundtable No. 2 ¨C Purpose-Driven Branding 
Branding Roundtable No. 2 ¨C Purpose-Driven Branding Leo Burnett
?
Branding Magazine interviewed Leo Burnett¡¯s Chief Strategy Officer Mick McCabe in the latest edition of The Branding Roundtable. The Branding Roundtable is a monthly, free, downloadable eBook that features interviews with industry experts, an effort to explore branding topics in greater depth. Each month, experts are asked about a different subject, and July¡¯s topic is Purpose-Driven Branding. Read McCabe¡¯s interview for his insights and opinions about the state of purpose in branding. Up-and-Coming Brands You Should Know 
Up-and-Coming Brands You Should Know Leo Burnett
?
The June 2014 edition of Frisk is themed "Brands to Watch Out For." That¡¯s ¡®watch out for¡¯ in a sense of ¡®they will become bigger and more prominent,¡¯ rather than ¡®careful, it¡¯s flying toward the back of your head,¡¯ obviously.
Inside this issue, Leo Burnett London picked the brains ¨C not literally, that would be awful ¨C of their Planning department and Canvas8, a deep-dive insight network, to see what they thought was hot and next-y.Just In Time For Summer: Trends In Travel For Marketers To Consider
Just In Time For Summer: Trends In Travel For Marketers To ConsiderLeo Burnett
?
Our colleagues from across the pond (Leo Burnett London, that is) have issued their latest installment of Frisk, our go-to reference on all things trending for a particular topic.
This month's poison? Travel - and if you've had anything close to a Polar Vortex in your neck of the woods this winter, goodness knows an exotic destination is calling your name.
Read on for an deep-dive on the decline of beach vacations, the rise of eco-tourism (and its criticisms) and a few innovative destination examples that are succeeding by taking business-as-usual and tossing it out the window. And, though Frisk focuses centrally on what our British brethren are up to, we think these lessons can be valuable for all marketers, whether or not fish and chips suit your fancy (hot dog and fries, anyone?). Recently uploaded (20)
Acute & Chronic Inflammation, Chemical mediators in Inflammation and Wound he...
Acute & Chronic Inflammation, Chemical mediators in Inflammation and Wound he...Ganapathi Vankudoth
?
A complete information of Inflammation, it includes types of Inflammation, purpose of Inflammation, pathogenesis of acute inflammation, chemical mediators in inflammation, types of chronic inflammation, wound healing and Inflammation in skin repair, phases of wound healing, factors influencing wound healing and types of wound healing.
Eye assessment in polytrauma for undergraduates.pptx
Eye assessment in polytrauma for undergraduates.pptxKafrELShiekh University
?
Eye assessment in polytrauma for undergraduates.
Correlation of vitamin D level with prediabetes status_Dr Ahmed Al Montasir_f...
Correlation of vitamin D level with prediabetes status_Dr Ahmed Al Montasir_f...zilkerapurbo
?
Correlation of vitamin D level with prediabetes status
Presentaci¨® "Projecte Benestar". MWC 2025
Presentaci¨® "Projecte Benestar". MWC 2025Badalona Serveis Assistencials
?
Presentaci¨® que va acompanyar la demostraci¨® pr¨¤ctica de metge d'Innovaci¨® Jos¨¦ Ferrer sobre el projecte Benestar de BSA, nom d'IDIAP Pere Gol, el 5 de mar? de 2025 a l'estand de XarSMART al Mobible Word Congress. SAPIENT Medi-trivia Quiz (FINALS) | TRI-ORTA 2025
SAPIENT Medi-trivia Quiz (FINALS) | TRI-ORTA 2025Dr. Anindya
?
Final Round of SAPIENT Medi-trivia quiz
Part of TRI-ORTA 2025
Venue: GLT, Medical College Kolkata
Date: 25-02-2025PRODUCTION OF HB VACCINE AND INTERFERONS BY rDNA - Copy.pptx
PRODUCTION OF HB VACCINE AND INTERFERONS BY rDNA - Copy.pptxkarishmaduhijod1
?
APPLICATION of RECOMBINANAT DNA TECHNOLOGY : IN THE PRODUCTION OF HEPATITIS B VACCINE ,INSULIN and INTERFERON
Cardiac Arrhythmias for paramedical students.
Cardiac Arrhythmias for paramedical students.helanmariaarockkiasa
?
Cardiac Arrhythmia definition, classification, normal sinus rhythm, characteristics , types and management with medical ,surgical & nursing, health education and nursing diagnosis for paramedical students. One Health Rabies Control in Indonesia_APCAT meeting May 2022.pptx
One Health Rabies Control in Indonesia_APCAT meeting May 2022.pptxWahid Husein
?
What is FAO doing to support rabies control programmes in Indonesia using One Health approachCreatine¡¯s Untold Story and How 30-Year-Old Lessons Can Shape the Future
Creatine¡¯s Untold Story and How 30-Year-Old Lessons Can Shape the FutureSteve Jennings
?
Creatine burst into the public consciousness in 1992 when an investigative reporter inside the Olympic Village in Barcelona caught wind of British athletes using a product called Ergomax C150. This led to an explosion of interest in ¨C and questions about ¨C the ingredient after high-profile British athletes won multiple gold medals.
I developed Ergomax C150, working closely with the late and great Dr. Roger Harris (1944 ¡ª 2024), and Prof. Erik Hultman (1925 ¡ª 2011), the pioneering scientists behind the landmark studies of creatine and athletic performance in the early 1990s.
Thirty years on, these are the slides I used at the Sports & Active Nutrition Summit 2025 to share the story, the lessons from that time, and how and why creatine will play a pivotal role in tomorrow¡¯s high-growth active nutrition and healthspan categories.
The influence of birth companion in mother care and neonatal outcome
The influence of birth companion in mother care and neonatal outcomeLokesh Kumar Sharma
?
this content related to birth companionship, role of birth companion in care of mother and neonatal Optimization in Pharmaceutical Formulations: Concepts, Methods & Applications
Optimization in Pharmaceutical Formulations: Concepts, Methods & ApplicationsKHUSHAL CHAVAN
?
This presentation provides a comprehensive overview of optimization in pharmaceutical formulations. It explains the concept of optimization, different types of optimization problems (constrained and unconstrained), and the mathematical principles behind formulation development. Key topics include:
Methods for optimization (Sequential Simplex Method, Classical Mathematical Methods)
Statistical analysis in optimization (Mean, Standard Deviation, Regression, Hypothesis Testing)
Factorial Design & Quality by Design (QbD) for process improvement
Applications of optimization in drug formulation
This resource is beneficial for pharmaceutical scientists, R&D professionals, regulatory experts, and students looking to understand pharmaceutical process optimization and quality by design approaches.HER2-Targeting Therapy in HER2+ MBC With and Without CNS Metastases: Selectio...
HER2-Targeting Therapy in HER2+ MBC With and Without CNS Metastases: Selectio...PVI, PeerView Institute for Medical Education
?
Chair and Presenters Sara A. Hurvitz, MD, FACP, Carey K. Anders, MD, FASCO, and Vyshak Venur, MD, discuss metastatic HER2-positive breast cancer in this CME/NCPD/CPE/AAPA/IPCE activity titled ¡°Fine-Tuning the Selection and Sequencing of HER2-Targeting Therapies in HER2-Positive MBC With and Without CNS Metastases: Expert Guidance on How to Individualize Therapy Based on Latest Evidence, Disease Features, Treatment Characteristics, and Patient Needs and Preferences.¡± For the full presentation, downloadable Practice Aids, and complete CME/NCPD/CPE/AAPA/IPCE information, and to apply for credit, please visit us at https://bit.ly/4f8sUs7. CME/NCPD/CPE/AAPA/IPCE credit will be available until March 2, 2026.Stability of Dosage Forms as per ICH Guidelines
Stability of Dosage Forms as per ICH GuidelinesKHUSHAL CHAVAN
?
This presentation covers the stability testing of pharmaceutical dosage forms according to ICH guidelines (Q1A-Q1F). It explains the definition of stability, various testing protocols, storage conditions, and evaluation criteria required for regulatory submissions. Key topics include stress testing, container closure systems, stability commitment, and photostability testing. The guidelines ensure that pharmaceutical products maintain their identity, purity, strength, and efficacy throughout their shelf life. This resource is valuable for pharmaceutical professionals, researchers, and regulatory experts.Best Sampling Practices Webinar ¨C USP <797> Compliance & Environmental Monito...
Best Sampling Practices Webinar ¨C USP <797> Compliance & Environmental Monito...NuAire
?
Best Sampling Practices Webinar ¨C USP <797> Compliance & Environmental Monitoring
Are your cleanroom sampling practices USP <797> compliant? This webinar, hosted by Pharmacy Purchasing & Products (PP&P Magazine) and sponsored by NuAire, features microbiology expert Abby Roth discussing best practices for surface & air sampling, data analysis, and compliance.
? Key Topics Covered:
?? Viable air & surface sampling best practices
?? USP <797> requirements & compliance strategies
?? How to analyze & trend viable sample data
?? Improving environmental monitoring in cleanrooms
? Watch Now: https://www.nuaire.com/resources/best-sampling-practices-cleanroom-usp-797
? Stay informed¡ªfollow Abby Roth on LinkedIn for more cleanroom insights!Acute & Chronic Inflammation, Chemical mediators in Inflammation and Wound he...
Acute & Chronic Inflammation, Chemical mediators in Inflammation and Wound he...Ganapathi Vankudoth
?
HER2-Targeting Therapy in HER2+ MBC With and Without CNS Metastases: Selectio...
HER2-Targeting Therapy in HER2+ MBC With and Without CNS Metastases: Selectio...PVI, PeerView Institute for Medical Education
?