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Editor's Notes

1. Females spend more time than males on social media sites. They also contribute more, use mobile social networking more and they buy more stuff online than men do. A new survey released this week by the Pew Internet and American Life Project corroborates numerous other studies that show women dominating social media websites. This is particularly the case with Facebook and Twitter usage. The Pew survey found that more women than men use Facebook and Twitter regularly. They perform Facebook status and profile updates more regularly, comment more, add more photos and click the Like button more than men. If it were not for the constant feminine energy fuelling Facebook on a daily basis, the site would be dead. http://smedio.com/2011/06/22/women-are-taking-over-the-social-web/ http://www.huffingtonpost.com/2011/09/23/women-use-social-media-more_n_978498.html Are young women addicted to Facebook? - http://mashable.com/2010/07/07/oxygen-facebook-study/ Location – Only restrictions http://en.wikipedia.org/wiki/Internet_censorship Burma   China  (excluding  Hong Kong  and  Macau )   Cuba   Iran   North Korea   Saudi Arabia   Syria   Turkmenistan   Uzbekistan   Vietnam
2. These could be relationships among your friends or Business relationships The interests could be hobbies and leisure interests, what bands and music you like to your business interests
3. Therefore the businesses that thrive on Facebook are predominantly: B2C Their beliefs coincide with best practise for Social Media e.g. create value for people and communities, like getting people involved, their brand has a strong human context – adopt the right tone, spirit, brand character. Etc… Their Business is Easy to “like” Their company comes under one of the following categories
4. Therefore the businesses that thrive on Facebook are predominantly: B2C Their beliefs coincide with best practise for Social Media e.g. create value for people and communities, like getting people involved, their brand has a strong human context – adopt the right tone, spirit, brand character. Etc… Their Business is Easy to “like” Their company comes under one of the following categories
5. Ask the audience and note down