際際滷

際際滷Share a Scribd company logo

HP Presentation Pitch for Event

Moving Depictions India
Moving Depictions India

The document outlines the plans for an HP expo and dealers meet event to be held over multiple zones in India. It discusses the theme of "Go Play" and showcasing HP printer products. It provides details on the touchpoints for the event including airport transfers, hotel accommodations, product demo areas, expo stage design, entertainment options, and giveaways.

1 of 44
A presentation by Vaibhav Mittal EXPO /DEALERS MEET 2017
DECODING THE BRIEF 1. Theme for the event 2. Touch points 3. Expo cum dealers meet setup (Morning and Evening) 1 day/zone 4. Dealer Meet (Evening) 5. Multi City North/East/West/South zone. Dates/Calendar TBD 6. No. of pax/attendees:TBD 7. Airport Transfers:TBD (city wise itinerary) 8. Showcasing 5 categories of HP Printer Division: (preferably product setup design). Product demo area. a. Home Solutions b. SOHO c. Photocopiers (small business) d. Photography solution e. Students 5. To make the expo and event as an experiential journey 6. Venue option - Only 5 Star Property, including ball room. 7.MC option 8.Entertainment option (minimum act/duration) 9.Bar 10.Breakfast/Lunch/Dinner 11.Giveaways
HP PHILOSOPHY To create technology that makes life better for everyone, everywhere every person, every organization, and every community around the globe. This motivates us inspires us to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We wont stop pushing ahead, becauseyouwont stop pushing ahead.Youre reinventing how you work. How you play. How you live.With our technology, youll reinvent your world. This is our calling.This is a new HP. KEEP REINVENTING.
PRODUCT CATAGORY 1. HOME SOLUTIONS 2. SOHO Suitable for Small office and Home Office 3. PHOTOCOPIERS (SMALL BUSINESS) 4. PHOTOGRAPHY SOLUTION 5. STUDENTS
THEME OF THE EVENT In todays world, technology is shaping the world bringing alive the colors and elements of life
THEME OF THE EVENT For the youth, the whole of new devices and technology seems like a giant playground, with its devices like toys to be explored and enjoyed.
THEME OF THE EVENT Theyre enthusiastic about it and thats why they want the new machines with great graphics prints, the advanced multi functional console even if they already have others.
THEME OF THE EVENT Its not greed as much as curiosity, want to see whats out there and play with it.
THEME OF THE EVENT This is the universe where fun and functionality come together; where the game and the landscape have changed. And now that the world is your play field.
THEME OF THE EVENT GO PLAY!!
THEME RATIONALE GO PLAY!! GO PLAY is an uber cool universe where the power of performance, passion and perfection congeal together to create a playground of excellence. GO PLAY caters to the all people in office or home who are young, energetic and contemporary and who expect a quality and convenient output of printers. For a photographer, each surrounding is a playfield. For a traveller, each location is a new ground to capture. What HP brings alive through their seamless products and consistent quality performance is unparalleled and shivers a happiness amongst the user.
TOUCHPOINTS PRE EVENT COMMUNICATION Teasers Physical invite EVENT ROLLOUT Airport transfers AT THE HOTEL Hotel arrivals Hotel welcome Breakfast EVENT AREA Registration desk Product demo zone pre function area Meeting room EVENING EVENT Opening keynote Expo cum event stage design Engagement Entertainment Giveaways
TOUCHPOINTS ITINERARY DAYS TENTATIVE TIMES ACTIVITIES TBD 7:00 AM 10:00 AM Arrival of guests Transfer to the hotel Welcome Drinks and check in at hotel Guests gather in Darbar Hall for start of the event Product Display units in pre function area 10:15 AM MC welcomes all and introduces the Heads of HP for welcome note 10:15 AM 11 AM Presentation of HP Printer division head on new products 11 AM 12 NOON Break for Tea 12 Noon 1 PM Presentation 1 PM 2 PM Lunch 5 PM 7 PM Briefing and meeting session 7 PM 9 PM Entertainment 9 PM 11 PM Gala dinner and bar opens
TOUCHPOINTS PRE EVENT COMMUNICATION TEASERS/EDM(ref.) PHYSICAL INVITE (ref.)
TOUCHPOINTS AIRPORT TRANSFERS Well dressed HP Ambassadors will welcome the guests at the airport (in case traveling outside Delhi) Welcome placards with the promoters for easy identification for all guests arriving Guests will be escorted to the cars for hotel transfers GO PLAY!!
TOUCHPOINTS HOTEL OPTIONS TAJ PALACE, CHANAKYAPURI DISTANCE FROM AIRPORT
TOUCHPOINTS HOTEL OPTIONS TAJ PALACE, NEW DELHI
TOUCHPOINTS HOTEL OPTIONS DARBAR HALL,TAJ PALACE, NEW DELHI
TOUCHPOINTS HOTEL OPTIONS DARBAR HALL,TAJ PALACE, NEW DELHI
TOUCHPOINTS HOTEL OPTIONS DARBAR HALL,TAJ PALACE, NEW DELHI
TOUCHPOINTS WELCOME AT HOTEL a. Upon reaching the hotel, guests are escorted to the registration desk with welcome drinks b. Pre check-ins would be taken care of c. 3 female promoters shall be there for welcome drinks on arrival d.Welcome kits handed over to dealers (i) Docket with all info material (ii) Welcome letter (iii) Room key Card (theme branded) (iv) Name Badges with lanyard (v) Itinerary on badges (vi) Note pad with the branding (vii) GO PLAY branded t shirt e.The guests shall be requested to continue for breakfast if they wish to. Post breakfast they are requested to come for Darbar Hall for the expo and event experience.
TOUCHPOINTS PRODUCT DEMO ZONES Reference image Reference image
TOUCHPOINTS PRE FUNCTION AREA Reference image Reference image When the dealers enter the pre function area, they see a Photo Wall which shall be placed with fish wire/ standing frames and the pictures shall be placed in wooden frames along the alley. We can also place 4 ft. x 4 ft. box on the floor (as per the reference) to give the premiumness of the picture quality.
TOUCHPOINTS PRE FUNCTION AREA Reference image Reference image This area shall be the GO PLAY area where the bloggers shall also find the selfie booth to click their pictures and post online. https://youtu.be/7Ur0gxASRMg
TOUCHPOINTS PRE FUNCTION AREA Reference image Once the dealers experience the first look of the pictures through the pre function area they enter into the demo rooms which will showcase the actual feel of the product. This area can be technology enabled with touchscreen, AR/VR units which will allow the bloggers to experience the fun and play factor by choosing their best pictures and rating them, there and then.
TOUCHPOINTS PRE FUNCTION AREA Reference image This demo zone shall be compact and shall have a print in the center and on the both side with the phone features and USP. There shall be a product display area in the center with specifications card. We shall create few blocks with covered glass which would give a premium look to the specially selected photographs and shall place a box for the bloggers to write their one word comment for the pictures. This will engage them to spend more time on the unit as they best comment wins a free bie at the end of the event.
TOUCHPOINTS PRODUCT DEMO ZONES Reference image Reference image
TOUCHPOINTS PRODUCT DEMO ZONES Reference image Reference image Reference image
TOUCHPOINTS EXPO CUM STAGE DESIGN Reference image
TOUCHPOINTS EXPO CUM STAGE DESIGN Reference image
TOUCHPOINTS EXPO CUM STAGE DESIGN Reference image Reference image
TOUCHPOINTS EXPO CUM STAGE DESIGN Reference image
TOUCHPOINTS EXPO CUM STAGE DESIGN
TOUCHPOINTS EXPO CUM STAGE DESIGN EXPO CUM STAGE DESIGN
TOUCHPOINTS EXPO CUM STAGE DESIGN EXPO CUM STAGE DESIGN
TOUCHPOINTS EXPO CUM STAGE DESIGN EXPO CUM STAGE DESIGN
TOUCHPOINTS ARTIST OPTIONS Reference image THE SPANISH PERFORMANCE The guests shall be witnessing the best spanish band and their performance for the evening where they shall participate in the engagement and shall be able to loosen up with the performers.
TOUCHPOINTS ENGAGEMENT OPTIONS THE DRONE SELFIE Engage the visitors with this next generation selfie solution. There is nothing more captivating to selfie enthusiast audience than seeing a selfie drone in action. High quality camera attached to a portable drone is capable of capturing unbelievable aerial shots from any imaginable angles and landscape. Drone is made interactive, which talks to people and invites them to take selfies. Software shares the images on social media or a photo wall of the event/venue. How it works? ≒ An interactive drone will welcome the user and will take the pictures. ≒ Multiple shots from different angles will be taken. ≒ Visitors can share pictures and experience with friends on social media.
TOUCHPOINTS ENGAGEMENT OPTIONS MASH MACHINE The bloggers shall also find the latest MASH MACHINE in the experience zone where they would be able to get involved as a team and play the music together. The GO PLAY evening shall make them experience fun and good time https://www.youtube.com/watch? v=BDA9oOkoTEo
Product 1 Product 2 TOUCHPOINTS GIVEAWAY OPTIONS
Product 3 Product 4 TOUCHPOINTS GIVEAWAY OPTIONS
Product 5 Product 6 TOUCHPOINTS GIVEAWAY OPTIONS
Product 7 Product 8 TOUCHPOINTS GIVEAWAY OPTIONS
THANKYOU

More Related Content

HP Presentation Pitch for Event

  • 1. A presentation by Vaibhav Mittal EXPO /DEALERS MEET 2017
  • 2. DECODING THE BRIEF 1. Theme for the event 2. Touch points 3. Expo cum dealers meet setup (Morning and Evening) 1 day/zone 4. Dealer Meet (Evening) 5. Multi City North/East/West/South zone. Dates/Calendar TBD 6. No. of pax/attendees:TBD 7. Airport Transfers:TBD (city wise itinerary) 8. Showcasing 5 categories of HP Printer Division: (preferably product setup design). Product demo area. a. Home Solutions b. SOHO c. Photocopiers (small business) d. Photography solution e. Students 5. To make the expo and event as an experiential journey 6. Venue option - Only 5 Star Property, including ball room. 7.MC option 8.Entertainment option (minimum act/duration) 9.Bar 10.Breakfast/Lunch/Dinner 11.Giveaways
  • 3. HP PHILOSOPHY To create technology that makes life better for everyone, everywhere every person, every organization, and every community around the globe. This motivates us inspires us to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We wont stop pushing ahead, becauseyouwont stop pushing ahead.Youre reinventing how you work. How you play. How you live.With our technology, youll reinvent your world. This is our calling.This is a new HP. KEEP REINVENTING.
  • 4. PRODUCT CATAGORY 1. HOME SOLUTIONS 2. SOHO Suitable for Small office and Home Office 3. PHOTOCOPIERS (SMALL BUSINESS) 4. PHOTOGRAPHY SOLUTION 5. STUDENTS
  • 5. THEME OF THE EVENT In todays world, technology is shaping the world bringing alive the colors and elements of life
  • 6. THEME OF THE EVENT For the youth, the whole of new devices and technology seems like a giant playground, with its devices like toys to be explored and enjoyed.
  • 7. THEME OF THE EVENT Theyre enthusiastic about it and thats why they want the new machines with great graphics prints, the advanced multi functional console even if they already have others.
  • 8. THEME OF THE EVENT Its not greed as much as curiosity, want to see whats out there and play with it.
  • 9. THEME OF THE EVENT This is the universe where fun and functionality come together; where the game and the landscape have changed. And now that the world is your play field.
  • 10. THEME OF THE EVENT GO PLAY!!
  • 11. THEME RATIONALE GO PLAY!! GO PLAY is an uber cool universe where the power of performance, passion and perfection congeal together to create a playground of excellence. GO PLAY caters to the all people in office or home who are young, energetic and contemporary and who expect a quality and convenient output of printers. For a photographer, each surrounding is a playfield. For a traveller, each location is a new ground to capture. What HP brings alive through their seamless products and consistent quality performance is unparalleled and shivers a happiness amongst the user.
  • 12. TOUCHPOINTS PRE EVENT COMMUNICATION Teasers Physical invite EVENT ROLLOUT Airport transfers AT THE HOTEL Hotel arrivals Hotel welcome Breakfast EVENT AREA Registration desk Product demo zone pre function area Meeting room EVENING EVENT Opening keynote Expo cum event stage design Engagement Entertainment Giveaways
  • 13. TOUCHPOINTS ITINERARY DAYS TENTATIVE TIMES ACTIVITIES TBD 7:00 AM 10:00 AM Arrival of guests Transfer to the hotel Welcome Drinks and check in at hotel Guests gather in Darbar Hall for start of the event Product Display units in pre function area 10:15 AM MC welcomes all and introduces the Heads of HP for welcome note 10:15 AM 11 AM Presentation of HP Printer division head on new products 11 AM 12 NOON Break for Tea 12 Noon 1 PM Presentation 1 PM 2 PM Lunch 5 PM 7 PM Briefing and meeting session 7 PM 9 PM Entertainment 9 PM 11 PM Gala dinner and bar opens
  • 15. TOUCHPOINTS AIRPORT TRANSFERS Well dressed HP Ambassadors will welcome the guests at the airport (in case traveling outside Delhi) Welcome placards with the promoters for easy identification for all guests arriving Guests will be escorted to the cars for hotel transfers GO PLAY!!
  • 16. TOUCHPOINTS HOTEL OPTIONS TAJ PALACE, CHANAKYAPURI DISTANCE FROM AIRPORT
  • 21. TOUCHPOINTS WELCOME AT HOTEL a. Upon reaching the hotel, guests are escorted to the registration desk with welcome drinks b. Pre check-ins would be taken care of c. 3 female promoters shall be there for welcome drinks on arrival d.Welcome kits handed over to dealers (i) Docket with all info material (ii) Welcome letter (iii) Room key Card (theme branded) (iv) Name Badges with lanyard (v) Itinerary on badges (vi) Note pad with the branding (vii) GO PLAY branded t shirt e.The guests shall be requested to continue for breakfast if they wish to. Post breakfast they are requested to come for Darbar Hall for the expo and event experience.
  • 23. TOUCHPOINTS PRE FUNCTION AREA Reference image Reference image When the dealers enter the pre function area, they see a Photo Wall which shall be placed with fish wire/ standing frames and the pictures shall be placed in wooden frames along the alley. We can also place 4 ft. x 4 ft. box on the floor (as per the reference) to give the premiumness of the picture quality.
  • 24. TOUCHPOINTS PRE FUNCTION AREA Reference image Reference image This area shall be the GO PLAY area where the bloggers shall also find the selfie booth to click their pictures and post online. https://youtu.be/7Ur0gxASRMg
  • 25. TOUCHPOINTS PRE FUNCTION AREA Reference image Once the dealers experience the first look of the pictures through the pre function area they enter into the demo rooms which will showcase the actual feel of the product. This area can be technology enabled with touchscreen, AR/VR units which will allow the bloggers to experience the fun and play factor by choosing their best pictures and rating them, there and then.
  • 26. TOUCHPOINTS PRE FUNCTION AREA Reference image This demo zone shall be compact and shall have a print in the center and on the both side with the phone features and USP. There shall be a product display area in the center with specifications card. We shall create few blocks with covered glass which would give a premium look to the specially selected photographs and shall place a box for the bloggers to write their one word comment for the pictures. This will engage them to spend more time on the unit as they best comment wins a free bie at the end of the event.
  • 28. TOUCHPOINTS PRODUCT DEMO ZONES Reference image Reference image Reference image
  • 29. TOUCHPOINTS EXPO CUM STAGE DESIGN Reference image
  • 30. TOUCHPOINTS EXPO CUM STAGE DESIGN Reference image
  • 31. TOUCHPOINTS EXPO CUM STAGE DESIGN Reference image Reference image
  • 32. TOUCHPOINTS EXPO CUM STAGE DESIGN Reference image
  • 34. TOUCHPOINTS EXPO CUM STAGE DESIGN EXPO CUM STAGE DESIGN
  • 35. TOUCHPOINTS EXPO CUM STAGE DESIGN EXPO CUM STAGE DESIGN
  • 36. TOUCHPOINTS EXPO CUM STAGE DESIGN EXPO CUM STAGE DESIGN
  • 37. TOUCHPOINTS ARTIST OPTIONS Reference image THE SPANISH PERFORMANCE The guests shall be witnessing the best spanish band and their performance for the evening where they shall participate in the engagement and shall be able to loosen up with the performers.
  • 38. TOUCHPOINTS ENGAGEMENT OPTIONS THE DRONE SELFIE Engage the visitors with this next generation selfie solution. There is nothing more captivating to selfie enthusiast audience than seeing a selfie drone in action. High quality camera attached to a portable drone is capable of capturing unbelievable aerial shots from any imaginable angles and landscape. Drone is made interactive, which talks to people and invites them to take selfies. Software shares the images on social media or a photo wall of the event/venue. How it works? ≒ An interactive drone will welcome the user and will take the pictures. ≒ Multiple shots from different angles will be taken. ≒ Visitors can share pictures and experience with friends on social media.
  • 39. TOUCHPOINTS ENGAGEMENT OPTIONS MASH MACHINE The bloggers shall also find the latest MASH MACHINE in the experience zone where they would be able to get involved as a team and play the music together. The GO PLAY evening shall make them experience fun and good time https://www.youtube.com/watch? v=BDA9oOkoTEo
  • 40. Product 1 Product 2 TOUCHPOINTS GIVEAWAY OPTIONS
  • 41. Product 3 Product 4 TOUCHPOINTS GIVEAWAY OPTIONS
  • 42. Product 5 Product 6 TOUCHPOINTS GIVEAWAY OPTIONS
  • 43. Product 7 Product 8 TOUCHPOINTS GIVEAWAY OPTIONS