Htc mobile
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HTC was founded in 1997 and initially manufactured notebooks, later designing some of the world's first touchscreen and wireless devices in 1998. It created the first Microsoft smartphone in 2002 and first Microsoft 3G phone in 2005. The document discusses HTC, Samsung, and Apple as smartphone competitors and their market share and sales from 2010-2011. It also analyzes various consumer behavior concepts as they relate to each brand such as dogmatism, materialism, and cues/conditioning.
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Htc mobile
- 2. ? HTC was founded in 1997 by Cher Wang, HT Cho, and Peter Chou. ? Initially a manufacturer of notebook computers, HTC began designing some of the world's first touch and wireless hand-held devices in 1998. ? The company has a rich heritage of many "firsts", including creating the first Microsoft-powered smartphone(2002) and the first Microsoft 3G phone (2005).
- 3. COMPETITORS
- 4. ? sleek premium design ? lightning-fast web browsing ? remarkable picture quality and ? seamless gaming visuals ? camera that captures every moment with crisp, vivid, beautiful photos.
- 5. MARKET SHARE PRODUCT 2011 2010 Samsung 19.2 19.4 Apple 14.5 17.0
- 6. SALES TURNOVER PRODUCT 2011 (million)$ 2010(million)$ Samsung 1,38,601 1,34,404 Apple 108,249$ 65,225
- 8. CONSUMER BEHAVIOUR CONCEPTS HTC Consumer Dogmatism High SAMSUNG Consumer Dogmatism High IPHONE Consumer Dogmatism Very high
- 9. SOCIAL CHARACTER HTC Inner directedness to Other directedness SAMSUNG Inner directedness to Other directedness IPHONE Inner directedness
- 11. VISUALISERS VERSUS VERBALIZERS HTC Visualisers versus Verbalizers IPHONE Visualisers versus Verbalizers
- 15. PAVLOVS THEORY HTC Conditioned Stimulus SAMSUNG Conditioned Stimulus IPHONE Conditioned Stimulus