Hublot is a luxury Swiss watchmaker known for innovative materials like scratch-resistant Magic Gold. It has around 40 boutiques worldwide and was the first luxury brand to partner with soccer. While Hublot lacks the presence of competitors, opportunities exist to double its store count and capitalize on growing luxury watch demand in developing markets. However, competition in the luxury watch segment remains stiff, and exclusivity must be maintained to avoid losing their appeal.
5. • Type : Privately held company (subsidiary of LVMH)
• Industry : Watchmaking
• Founded : 1980
• founder : Carlo Croc co
• ceo : Jean-clande biver(since 2004)
Headquarters : Nyon – Switzerland
• Products : Wristwatches
• Revenue : €256.5 million (2011)
• Website : www.hublot.com
9. Highlights :
1. During 2008 we decided for a commitment which is a long
term
vision. It is from 2008 to 2012. It is used for build our self. It is a
chance to build more & more.
2. We qualified to sponsor the Swiss National Team for the
World
Cup 2006 & 2008.
3. In 2010 is the best year for Hublot, because during the fifa
world
cup in South Africa. In that time Hublot reached 30.6 billion cr.
4. In 2012 there is a magical time over all the world Swiss
Championship in Garnish.
5. In 2012 the Hublot branch in Europe is developed & became
very famous.
12. developed innovative materials
for its watches. Its scratch
resistant material called as
Magic gold has been popular
worldwide
2. It has around 40 boutiques
worldwide
3.Hublot has been the first
luxury brand that has
associated itself with football.
It has gained significant
visibility in being the official
13. 1. The brand does not have
as strong presence as
compared to other watch
brands .
2. Hublot has not
aggressively pursued
14. 1. Hublot double the number of
stores (boutiques) in 2011& n
2012 providing great growth
opportunities for the brand
2. Luxury watches are becoming
more sought after in developing
15. 1. Since luxury watches are the first luxury purchase of
an individual, stronger presence of its competitors
in this segment is a threat
2. There is stiff competition in the luxury watches
segment
3. Fake watches that carry the same brand name and
sell cheaply
18. Conclusion :
Hublot is now making about
22,000 watches per year.
Biver does not want that figure to
grow beyond 30,000.we cannot
grow too much because, we must
maintain certain Exclusivity, so
the whole game on the average