Hyperlocal oct2011
Download as PPTX, PDF
1 like620 views
An introduction to hyperlocal aimed at journalism students at University Campus Oldham and the University of Huddersfield.
Hyperlocal oct2011
- 2. About meRichard JonesUniversity of Leeds Broadcast Journalism 1999-2002Sky News 2002-2008Freelance until 2009Stay-at-home dad since 2009Founded hyperlocal site Saddleworth News in 2010
- 3. In this lecture I will coverWhat hyperlocal isWhy hyperlocal existsWhy its important that you know about hyperlocalExamples of hyperlocal websitesSome pros and cons of hyperlocalWhat the future might hold for hyperlocalThe governments plans for local TV
- 5. What hyperlocal isNobody can really agree on this. But in general it is...OnlineAbout a specific local area or topicContent that is either not covered by the traditional media, or not covered in much depthLargely produced by one individual
- 7. Why hyperlocal existsDECLINE sharp circulation falls at local newspapers, increased use of hubs in newspapers, radio and TVTECHNOLOGY its easy to set up your own websiteINFORMATION you no longer have to be a journalist to have access to information, social media helps information move faster
- 8. Why its important that you know about hyperlocal
- 9. Why its important that you know about hyperlocalCuts in traditional media mean many of the old ways of getting into journalism are disappearingHyperlocal requires both new and traditional skills, which can give you an advantage over existing journalists and other studentsSetting up on your own as a freelance or in a small media business IS a career option
- 10. Examples of hyperlocal websites
- 11. Examples of hyperlocal websitesSites focusing on news from one area
- 12. Examples of hyperlocal websitesSites which are based around discussion forums
- 13. Examples of hyperlocal websitesSites focusing on a particular topic
- 14. Sites for the benefit of local businesses
- 15. Examples of hyperlocal websitesSites established by mainstream media companies
- 16. Some pros and cons of hyperlocal
- 17. Some pros and cons of hyperlocalThe ProsIndependent sources of local news and information
- 18. Highlight things that wouldnt normally be considered news by established media
- 19. Can help scrutinise those in power
- 20. Can offer more context and depth on issues
- 21. Immediate and personal relationship between publisher and publicSome pros and cons of hyperlocalThe ConsWhos paying for all this?
- 23. Uneven quality
- 24. Difficult for one person to have a wide enough range of skills
- 25. It can be hard work, so many sites failWhat the future might hold for hyperlocal
- 26. What the future might hold for hyperlocalMore mainstream media experimentsA handful of independent sites thrive financially, but many keep going on community goodwill. A lot continue to fail.Different models emerge. Not just advertiser- funded, but sites that are co-operatives or linked with universities.Technology moves on but the appetite for local content remains
- 27. The governments plans for local TV
- 28. The governments plans for local TVThe quick guide!Traditional regional news is expensive
- 29. Government wants to set up new local TV services broadcasting on Freeview
- 30. The first are scheduled to begin in 2013
- 31. IPTV technology offers opportunities for hyperlocal TV in the medium-term
- 32. Lots of industry scepticism, but Culture Secretary Jeremy Hunt is very keenFurther readingDirectory of hyperlocalsites (find your local one!) http://openlylocal.com/hyperlocal_sitesTalk About Local (helps communities establish sites) http://talkaboutlocal.org.uk/My journalism blog has lots of links to online journalism resources https://richardjonesjournalist.wordpress.com
- 33. Get in touchRichard JonesEmail: richardwilliamsjones@gmail.comWebsite: www.richardjonesjournalist.wordpress.comTwitter: @rlwjones
- 34. Thats it. Thanks for listening.