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Idea 2 mediaaaa

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Ryan Addy

The document outlines a plan for an advertisement targeting teenagers aged 16-19 to encourage recycling. It will tell a story using stop-motion animation of a talking can encouraging a boy to recycle it. The ad aims to show teens how simple recycling is while using humor to appeal to them and reduce guilt for not recycling. Locations will include a house and school. Strategies include raising awareness of environmental impacts through guilt but also using humor for the target audience. A survey found all respondents worried about global warming, so the ad aims to motivate more careful treatment of everyday items.

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Idea 2 A guy just got home and was very thirsty, he then goes to get a can drink and when he finishes the can he throws it into the bin. Suddenly the can gets out the bin and runs away and begins to talk to the boy about putting the can inside a recycling bin so that he can help prevent global warming. Later on he gets a recycling bin then the can goes into the recycling bin being happy.
Message The message is to get across to teenagers aged 16-19 that you should begin to recycle a lot and that by doing this easy task it helps the environment making it a better place.
Aim The aim is to show teenagers how simple it is to recycle and to target teenagers aged 16 - 19
Target Audience I will put humour in the advert to appeal to the audience so that they wont have so much guilt because some of them do not recycle.
Creating Advert I will use Istopmotion for my advert to edit the can when it is moving.
Locations The location I am going to use are my house, when putting the can in the bin and when it is running away and maybe use the school.
Campaign Strategies One of the strategies that I am using is Guilt, so that they are aware of what people are doing to the environment. The other one is humour to appeal to the target audience.
Questionnaire results 100% are worried about global warming therefore I am making the advert to make them more careful on how they treat everyday things.
油

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Idea 2 mediaaaa

  • 1. Idea 2 A guy just got home and was very thirsty, he then goes to get a can drink and when he finishes the can he throws it into the bin. Suddenly the can gets out the bin and runs away and begins to talk to the boy about putting the can inside a recycling bin so that he can help prevent global warming. Later on he gets a recycling bin then the can goes into the recycling bin being happy.
  • 2. Message The message is to get across to teenagers aged 16-19 that you should begin to recycle a lot and that by doing this easy task it helps the environment making it a better place.
  • 3. Aim The aim is to show teenagers how simple it is to recycle and to target teenagers aged 16 - 19
  • 4. Target Audience I will put humour in the advert to appeal to the audience so that they wont have so much guilt because some of them do not recycle.
  • 5. Creating Advert I will use Istopmotion for my advert to edit the can when it is moving.
  • 6. Locations The location I am going to use are my house, when putting the can in the bin and when it is running away and maybe use the school.
  • 7. Campaign Strategies One of the strategies that I am using is Guilt, so that they are aware of what people are doing to the environment. The other one is humour to appeal to the target audience.
  • 8. Questionnaire results 100% are worried about global warming therefore I am making the advert to make them more careful on how they treat everyday things.
  • 9. 油