IDEA Catalogue 2017
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In a world where everybody has ideas, often similar ideas at a similar time. What does give value to an idea? Execution. Visuals play a big role in the success of the execution part. Simply because pictures speak louder than words. Visuals have the power to alter reality. Look at this 'catalogue'. Did you think you were looking at something familiar then quickly realized it was not that catalogue? Perception is Reality. [Visuals were created on DesignBold.com]
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MARCOM Proposal for ACFC Vietnam May 2024
MARCOM Proposal for ACFC Vietnam May 2024William Do
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As the leading fashion retail distributor in Vietnam, ACFC, a division of IPPG, has continually demonstrated its prowess as the premier partner for international brands seeking to penetrate the Vietnamese market. Since its modest beginnings with a select few iconic brands in 2010, ACFC's portfolio has expanded to encompass nearly 30 international brands, predominantly hailing from American and European markets, spanning across mass market to mid-luxury segments. ACFC has played a pivotal role in the rejuvenation of "outdated" US brands, such as Levis and GAP, within the Southeast Asian region.
Nevertheless, even the most successful distributor cannot solely rely on its brand offerings, particularly within the fiercely competitive and pandemic-impacted Vietnamese market. Various challenges, including transportation difficulties, currency volatility, and customs clearance processes, have significantly impacted distribution businesses. While ACFC's value proposition lies in the diversity of brands and products it offers, the lingering question remains: is this sufficient in the current landscape?
ACFC's e-commerce presence is yet to gain substantial traction, with its technology and online shopping experience trailing behind smaller players, exemplified by Maison JSC. Despite these trials, the situation presents an opportunity for ACFC to elevate its brand presence and foster unwavering loyalty. Despite its success as a distributor, ACFC has yet to solidify its position as a brand that invokes loyalty. However, establishing a beloved brand can yield considerable long-term benefits, complementing short-term performance marketing strategies.
My proposal introduces a branding approach centered on Archetypes, an under-explored strategy within the Asian market. By defining ACFC and its brand groups as distinct Archetypes, we aim to forge intimate connections with the target audience, recognizing that intimacy is the cornerstone of enduring relationships.
For any queries or to request a presentation, please do not hesitate to contact me at wd.williamdo@gmail.com.Shine like your Sign - TRESemm辿 Salon Detox shampoo [Unilever Vietnam]![Shine like your Sign - TRESemm辿 Salon Detox shampoo [Unilever Vietnam]](https://cdn.slidesharecdn.com/ss_thumbnails/williamdoshinelikeyoursign-tresemme-180417072735-thumbnail.jpg?width=560&fit=bounds)
Shine like your Sign - TRESemm辿 Salon Detox shampoo [Unilever Vietnam]William Do
油
April 2018
Vietnam is known to be one of the fastest growing markets in Asia when it comes to e-commerce. While it may surprise some TRESemm辿 Vietnam has decided to "launch" early this year a Detox Shampoo exclusively on Lazada platform. Since then the shampoo has been available on selected others e-platforms and modern trade partners. Yet, there has been no official launch campaign for this product already performing well in Thailand and the Philippines.
The challenge itself for a hypothetical campaign is not just branding but also pricing - the shampoo is a direct competitor of Dove and Pantene with a similar brand proposition.
This proposal aims to offer a solution for a digital/mobile marketing campaign that would boost word-of-mouth Marketing in the target audience. The plan consists of leveraging 2 local forces:
- Vietnamese Women Day's (20th October) [The entire October month itself is dedicated to targeted Women Marcom campaigns across all industries]
- Adtima solutions [A leader agency in mobile ads managing Zalo app, the #1 chat app in Vietnam]
Please if you have any questions or would like to request a presentation, feel free to contact me.
email address: wd.williamdo@gmail.com
Skype: do.william Women's March Campaign - Grab Bike [Grab Vietnam]![Women's March Campaign - Grab Bike [Grab Vietnam]](https://cdn.slidesharecdn.com/ss_thumbnails/grab-womenscampaign-180302121142-thumbnail.jpg?width=560&fit=bounds)
Women's March Campaign - Grab Bike [Grab Vietnam]William Do
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The document provides a strategic plan for Grab's Women's March Campaign 2018 in Vietnam. The 3-sentence summary is:
The campaign aims to educate female customers that Grab bike drivers can be trusted for safe transportation, especially at night, by portraying the friendly relationship between drivers and passengers. A multi-pronged approach is proposed using video, social media, promotions and branding to raise awareness of Grab's women-friendly image and acquire new female users in February and March, then sustain conversations in April to retain customers. Creative assets show drivers and passengers growing closer each day to build trust between the two groups.Hot la Tot! - Lipton Yellow Label [Unilever Vietnam]![Hot la Tot! - Lipton Yellow Label [Unilever Vietnam]](https://cdn.slidesharecdn.com/ss_thumbnails/liptonyellowlabel-hotlatot-161103032828-thumbnail.jpg?width=560&fit=bounds)
Hot la Tot! - Lipton Yellow Label [Unilever Vietnam]William Do
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This document proposes a strategic plan for Lipton Yellow Label tea in Vietnam. The plan aims to make hot tea more appealing to young consumers aged 25-35 by communicating the functional and emotional benefits of drinking hot tea. The key message is "Hot L T畛t!" (Hot is Good). The digital-led campaign would include sponsored Facebook ads, YouTube video ads, a mini-website with tips and content, a social media filter, and free tea sampling in business areas on Mondays. The campaign would run from March to June 2017 with a budget of $50,000 and focus on major Vietnamese cities.Creative Brief - Kit Kat Valentine Campaign 2017
Creative Brief - Kit Kat Valentine Campaign 2017William Do
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November 2016
Valentine is a marketing and sales opportunity for every brand. Valentine is actually the biggest campaign for Kit Kat Vietnam. Thus, the brand focus will be on raising awareness and driving engagement among the youth. Valentine is the perfect opportunity to create a deeper emotional bond with the targeted audience
The Creative Brief aims to directions for an off/online IMC campaign for the Vietnamese youth.
Please if you have any questions or would like to request a presentation, feel free to contact me.
email: wd.williamdo@gmail.com
skype: do.williamReveal your Heart [Yamaha Motors Vietnam]![Reveal your Heart [Yamaha Motors Vietnam]](https://cdn.slidesharecdn.com/ss_thumbnails/yamaha-revealyourheart-160819050612-thumbnail.jpg?width=560&fit=bounds)
Reveal your Heart [Yamaha Motors Vietnam]William Do
油
August 2016
Honda has been dominating the motorcycle market in Vietnam for as long as Vietnamese have been riding bikes.
Can Yamaha claims more market share? What would it take?
It would take Brand Loyalty.
This proposal provides a Branding Strategic Campaign centered on a key message: "Reveal your heart" (Yamaha would start first).
The slides are divided as follows:
1. Introduction - Key facts about Yamaha Motors Vietnam & Vietnamese consumers
2. Leadership - Personal view & qualities
3. Campaign - Plan: tagline, logo and a deep message
4. Activities - Marcom tactics to connect with consumers
4. Conclusion - ROI & Recommendations
Please if you have any questions or would like to request a presentation, feel free to contact me.
email: wd.williamdo@gmail.com
skype: do.william
A secret worth sharing - Laguna Lng C担 Vietnam [BanYan Tree Group - Hotels &...
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This document provides a marketing proposal and agenda for William Do, a marketing consultant. It includes an introduction to Vietnam and Laguna Lang Co, highlighting economic growth in Vietnam and details about the integrated resort. It discusses the current owners and targets wealthy Asian individuals and families. It outlines a vision to promote Laguna Lang Co as a leisure destination among the wealthy and increase property sales. The mission is to connect with owners on a deeper level through integrated marketing communications tactics. It proposes strategies for the website, content marketing, social media, videos and business development to achieve the objectives.Blossom of Beauty [Dior Vietnam] - MARCOM Proposal![Blossom of Beauty [Dior Vietnam] - MARCOM Proposal](https://cdn.slidesharecdn.com/ss_thumbnails/williamdo-dior-160621073001-thumbnail.jpg?width=560&fit=bounds)
Blossom of Beauty [Dior Vietnam] - MARCOM ProposalWilliam Do
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February 2016
The main goals of this PR and Communications plan are to educate consumers about the brand and increase brand resonance within the Vietnamese luxury market.
The plan is divided as followed:
1. Key facts about Vietnam, the luxury market, and local consumers behavior
2. IMC campaign and implementation details (focus on branding)
3. Conclusion and recommendations"The Importance of Having a Website"
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Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.2024 State of Marketing Report by Hubspot
2024 State of Marketing Report by HubspotMarius Sescu
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https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robotsEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
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The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.Skeleton Culture Code
Skeleton Culture CodeSkeleton Technologies
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Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
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PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
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This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
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The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
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A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
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From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9bChatGPT and the Future of Work - Clark Boyd 
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage. Getting into the tech field. what next 
Getting into the tech field. what next Tessa Mero
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The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.How to have difficult conversations 
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC
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Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly. Artificial Intelligence, Data and Competition SCHREPEL June 2024 OECD dis...
Artificial Intelligence, Data and Competition SCHREPEL June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
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