The document discusses finding an adequate candidate for a marketing and development executive position. It considers whether work experience is necessary or if a graduate student could fill the role. It generates over 30 ideas for evaluating candidates, including: generating an internship to gain experience; inviting candidates and their families to social events to understand values; and learning a candidate's life history to identify strengths beyond planned interview answers. The most practical idea is generating an internship. The most disruptive is inviting families to social events. The favorite is learning the candidate's life history.
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Ideate Assignment
1. - Reliable
- Very responsible
- Empathic
- 35 year old
marketing
executive who likes
teamwork
- Very goog at win-
win negotiation.
- Very good at
making strategies.
- It is based on
personal
experience that he
has a difficult time
when he began to
work, so he is
looking for
someone with
work experience
- He has never hired
a recent graduate
Find the adecuate
candidate for the
vacancy of marketing &
development executive.
Important to see if it is
necessary the
experience or if it could
be a just graduate
student
2. Finding the adecuate candidate for the vacancy of
marketing & development executive. Important to see if it
is necessary the experience or if it could be a just
graduate student
required abilities are related to work or just is a
matter of attitude?
Clarify the job description needs.
talk with students that are going to graduate.
Look for social service and try it.
Generate an intership.
testing exercises in the interview
Look for in your own experience and look how
things could be different
Look for the yes options of how to work with
a just graduated.
recommendations with professors
recommendations with friends.
recommendations with co-workers.
Try to know the history life of each candidate
recommendations to other just graduated guys.
Evaluate the potential
The one who you get along with
The one who plays and its funny
The one that inspires you trust
Put the candidate to draw
Ask him about his hobbies
Look for a display to see the future and see his
development
Look for a value qualify device
You need a knowledge transfer like in matrix
movie
The first to knock your door
The one with a big nose
The one who kicks best the ball
The one who can walk with his hands.
Bring two people, 1 with experience and 1 just
graduated.
Hire an outsourcing to look for the candidate
Hire someone from social service
Look for volunteers at universities
3. Look for him/her on online employment pages.
Ask in universities employment advertisements
Look in outsourcing companies data
Check international employment pages
Write a detail job description until you write the
needed abilities
Go to university and test all the interested
students
Know his family
Ask for personnal references
Put a problem test and encourage him to use
design thinking
Ask him to make a market analysis of one
product he like and use
Ask headhunters
Give him a market analysis and ask his
interpretation
Ask for the moment of his life that mark him the
most and why
Ask for one of the biggest problem he had to
face and how did he solve it
Identify which values you are looking for
Do specific questions about the values you are
looking for
Analize specific activities required for the job
and check if the requirement is knowledge or
just attitude.
Apply emotional intelligence tests.
Invite himand his family to a work event outside
the office
Apply psicometric tests
Ask for references to a facebook friends
4. 1. The most practical idea (one that could be easily implemented). Generate
an intership. I think is very practical and it helps the company to proof the
candidate and the students to get work experience.
2. The most disruptive idea (one that would make a huge impact, regardless
of how feasible or affordable it is)
Invite him and his family to a work event outside the office. It is a different
way to know a person and his family relationships, it talks a lot about his
values
3. Your favorite idea (one idea that you are excited about for whatever
reason... you dont have to justify why.
Try to know the history life of each candidate. Because in his history life you
can find a lot of strenghts and developing opportunities, more than the ones
that you find at the planned answers