The document discusses finding an adequate candidate for a marketing and development executive position. It considers whether work experience is necessary or if a graduate student could fill the role. It generates over 30 ideas for evaluating candidates, including: generating an internship to gain experience; inviting candidates and their families to social events to understand values; and learning a candidate's life history to identify strengths beyond planned interview answers. The most practical idea is generating an internship. The most disruptive is inviting families to social events. The favorite is learning the candidate's life history.