Social Marketing Plan, Steps 5 7 outlines key steps in developing a marketing plan to influence stakeholders to make improvements to overwater structures. Step 5 identifies key factors influencing behavior change such as perceptions, barriers, and competition. Step 6 develops a concise positioning statement: "Protect the habitat of 22 species of native fish and wildlife. Influence and persuade our stakeholders to make the necessary improvements on overwater structures." Step 7 discusses marketing mix strategies including product strategies to address barriers, price strategies such as grants and loans, promotion strategies using messages like "Docks: Built Right For People and Fish" delivered through posters, brochures, and other channels.