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Editor's Notes

1. ТОП-10 в 2013:Google Inc.UntappedOutfit7Mail.Ru GroupGame Insight LLCElectronic ArtsKiloo GamesMPI GamesGameloftNekki
2. Advertising has increased in popularity over the past year and has nowovertaken pay-per-download as the most popular revenue model, used by38% of mobile developers in our survey. Advertising is particularly popular on Androidand Windows Phone, used by 45% and 53% of developers respectively. This isconsistent with the view that consumer spending on Android is generally lower than oniOS, leading developers to select alternative means for monetising their apps. However,advertising lags behind all other revenue models when it comes to monetisation,bringing on average of around $1,000 per app-month, considerably lower than otherrevenue models. Advertising is particularly popular in Asia (50% of developers in Asia),in Africa (42%) and South America (41%). These are mainly emerging economies wheredirect consumer spending on apps may be lower than more affluent regions.Pay-per-download (PPD) remains popular, used by 34% of the developer population inour survey. However, it is still the dominant revenue model on BlackBerry and iOS,with 53% and 38% of developers of those platforms using it. In terms of revenue, PPDfares better than advertising, generating about 30% more revenue per app-month,however it comes second to last among all revenue models. PPD is more frequentlyused by developers in Europe (33%) and the US (32%).In-app purchases and Freemium are on the rise, having grown by 50%compared to our 2012 survey and are now used by more than a quarter of thedevelopers in our survey. In-app purchase is now the second most popular revenuemodel on iOS, with 37% of developers using it, falling slightly behind PPD. Aftersubscriptions, IAP brings in the highest average app-month revenue at $1,835. IAP andFreemium are used much more widely in Asia than in any other region (30% and 31%respectively, of developers in Asia).Subscription-based models, while not very popular (used by just 12% of developers),come out on top in terms of revenue per app-month, at an average of $2,649.As mentioned in our previous Developer Economics report, while the subscriptionmodel is more lucrative than other revenue models, it is not a model that any developercan use as it
3. Рынок не сбалансирован, пользователи проводят с мобильными устройствами около четверти времени на медиа, а денег там – лишь 1% рекламных бюджетов. У нас нет официальных оценок времени, проводимого пользователями за мобильными устройствами. Нет официальной оценки рынка мобильной рекламы. Наверно, можно предположить, что пропорция может быть примерно такой же, как и в США.Да, Россиюможно назвать развивающейся страной в том, что касается рынка мобильной рекламы, но… по сути, пока все мобильные рынки развивающиеся. Такой это сегмент.