Globalization of World Food Companies - 2013 (by Serge Guégan, FOOD INTELLIGENCE)
Globalization is the word on everyone's lips. It has become the cause of all the benefits as of all misfortunes. It is obviously a major strategic stake, a kind of "sesame" and in any case the most obvious sign of success for a firm in the business world. But in the same time what do we exactly know about the globalization of major companies? -- Actually not much. In this area, information is often blurred by many misconceptions, often ideologically tagged. For instance, it is often taken for granted that transnational or multinational firms are highly internationalized. Reality is a bit more complex. What does globalization really means for food companies? Food Intelligence, under the direction of Serge Guégan (Serge Guegan), conducted an extensive work to measure the degree of internationalization of the major global agri-food firms, particularly those composing the World Food Companies Top 100 (ranked by food net sales). To that end, Food Intelligence coined the concept of "ORO rate" which measures the proportion of business generated Outside the Region of Origin in overall activity. Through this study Food Intelligence contributes significantly to the understanding of globalization at work in the food field.
