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Impaq me-presentation

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Lisa Williams
Lisa Williams

Impaq.Me is a social media tool created by the Investigative News Network nonprofit to help other nonprofits generate revenue through social sharing. It tracks how content is shared and provides micro-donations to nonprofits based on social engagement. Initial alpha testing showed Impaq.Me drove over 10,000 visitors to news sites and raised over $1 in donations per share on average, demonstrating its ability to help nonprofits raise funds through social media.

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Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me Revenue & Community Engagement Tools for a Socially Networked World Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. What is Impaq.Me? Impaq.Me is an innovative 'social reward' tool that helps nonprofits tie philanthropic revenue to social engagement through the use of proprietary sharing tools. 2
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.Me Share Tools Share widget Replaces standard share tools Appears at the beginning or end of an article on a publishers website
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. What need does Impaq.me fill? Impaq.me makes it easier for foundations to support larger groups of nonprofits Impaq.me makes it easier for foundations to provide smaller grants Impaq.me makes it easier for nonprofits to demonstrate the impact of foundation grants 4
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. How does Impaq.me differ from other funding mechanisms? Impaq.me ties funding to actions Promotes the social value of the projects Provides a direct relationship between the nonprofit and those who care most about their mission 5
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me Test Results: Alpha #1 Small Journalism Sites 6
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me delivered 10,000 visitors to news organizations 7 3,194 1,893 1,770 1,253 982 936 733 444 85 0 500 1,000 1,500 2,000 2,500 3,000 3,500 The Lens Oklahoma Watch IowaWatch C-HIT Raleigh Public Record Pine Tree Watchdog SIRF Midwest Center Aspen Journalism
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. 8 $1 10% $2-5 22% $6-10 32% $11-25 33% $26-50 3% Consumers are choosing to give -- and more than $1
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me is highly effective in helping readers carry the message to others in their social networks 9 SHARES CLICKTHROUGHS SHARE POWER 1,285 9,920 9.5
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. 10 4.8 5.2 9.2 17.7 11.0 12.0 6.0 6.8 5.8 2.1 9.9 12.0 14.6 3.1 6.2 7.3 6.1 The Lens Oklahoma Watch IowaWatch C-HIT Raleigh Public Record Pine Tree Watchdog SIRF Midwest Center Aspen Journalism 9/15/2013 11/6/2013 Impaq.me makes sharing more effective Number of clicks per shared item
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. What do news consumers choose to share and click on? Consumers are overwhelmingly choosing to share serious, in-depth pieces from our members Top 3 most shared pieces: Research on ancient bayous in Louisiana A longform profile of an entrepreneur with a colorful past trying to make a fortune with medical marijuana A 13,000 word profile of Maines current governor Consumers are choosing to click on affiliation opportunities in large numbers. 3 out of the top 10 most clicked pieces are opportunities to support a news organization through donating or attending an event 11
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Takeaways Our testing shows that Impaq.me is viable in large and small newsrooms Participants love it and are seeking ways to extend their use of it Participants are telling us that they are excited about finding local sponsors for additional sharefunding campaigns Our prototype is only the beginning Users are demonstrating demand by asking for additional flexibility in business rules for the campaign, effectively designing new campaigns they believe work for their goals 12
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Next Steps? Extend the EEJF-funded campaign for the smaller orgs who have not yet hit the cap Tweak the prototype code to allow for different messaging and suggested donation amounts on the widget Start Alpha Test #2 with larger nonprofit journalism sites ProPublica, CPI, CIR, VoSD, MinnPost and Texas Tribune Secure funding for Alpha Test #3 with non-journalism nonprofit projects Rejigger business model based on test data 13
Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Thank you! 14

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Impaq me-presentation

  • 1. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me Revenue & Community Engagement Tools for a Socially Networked World Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.
  • 2. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. What is Impaq.Me? Impaq.Me is an innovative 'social reward' tool that helps nonprofits tie philanthropic revenue to social engagement through the use of proprietary sharing tools. 2
  • 3. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.Me Share Tools Share widget Replaces standard share tools Appears at the beginning or end of an article on a publishers website
  • 4. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. What need does Impaq.me fill? Impaq.me makes it easier for foundations to support larger groups of nonprofits Impaq.me makes it easier for foundations to provide smaller grants Impaq.me makes it easier for nonprofits to demonstrate the impact of foundation grants 4
  • 5. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. How does Impaq.me differ from other funding mechanisms? Impaq.me ties funding to actions Promotes the social value of the projects Provides a direct relationship between the nonprofit and those who care most about their mission 5
  • 6. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me Test Results: Alpha #1 Small Journalism Sites 6
  • 7. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me delivered 10,000 visitors to news organizations 7 3,194 1,893 1,770 1,253 982 936 733 444 85 0 500 1,000 1,500 2,000 2,500 3,000 3,500 The Lens Oklahoma Watch IowaWatch C-HIT Raleigh Public Record Pine Tree Watchdog SIRF Midwest Center Aspen Journalism
  • 8. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. 8 $1 10% $2-5 22% $6-10 32% $11-25 33% $26-50 3% Consumers are choosing to give -- and more than $1
  • 9. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Impaq.me is highly effective in helping readers carry the message to others in their social networks 9 SHARES CLICKTHROUGHS SHARE POWER 1,285 9,920 9.5
  • 10. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. 10 4.8 5.2 9.2 17.7 11.0 12.0 6.0 6.8 5.8 2.1 9.9 12.0 14.6 3.1 6.2 7.3 6.1 The Lens Oklahoma Watch IowaWatch C-HIT Raleigh Public Record Pine Tree Watchdog SIRF Midwest Center Aspen Journalism 9/15/2013 11/6/2013 Impaq.me makes sharing more effective Number of clicks per shared item
  • 11. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. What do news consumers choose to share and click on? Consumers are overwhelmingly choosing to share serious, in-depth pieces from our members Top 3 most shared pieces: Research on ancient bayous in Louisiana A longform profile of an entrepreneur with a colorful past trying to make a fortune with medical marijuana A 13,000 word profile of Maines current governor Consumers are choosing to click on affiliation opportunities in large numbers. 3 out of the top 10 most clicked pieces are opportunities to support a news organization through donating or attending an event 11
  • 12. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Takeaways Our testing shows that Impaq.me is viable in large and small newsrooms Participants love it and are seeking ways to extend their use of it Participants are telling us that they are excited about finding local sponsors for additional sharefunding campaigns Our prototype is only the beginning Users are demonstrating demand by asking for additional flexibility in business rules for the campaign, effectively designing new campaigns they believe work for their goals 12
  • 13. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Next Steps? Extend the EEJF-funded campaign for the smaller orgs who have not yet hit the cap Tweak the prototype code to allow for different messaging and suggested donation amounts on the widget Start Alpha Test #2 with larger nonprofit journalism sites ProPublica, CPI, CIR, VoSD, MinnPost and Texas Tribune Secure funding for Alpha Test #3 with non-journalism nonprofit projects Rejigger business model based on test data 13
  • 14. Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending. Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation. Thank you! 14