Improving SEO with analytics
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This document discusses how analytics can be used to improve SEO. It covers analyzing organic traffic sources and types, keyword performance, content that drives traffic, link building efforts, international SEO opportunities, and optimizing images. The key points are to understand what traffic is converting, which keywords and pages perform best, how to optimize content and links based on analytics data, and leverage local search engines and keywords for international markets.
![LINK BUILDING
analyzing link acquisition
Advanced segment
localhost|vkistudios|mail|search|google|yahoo|^[0-9.]+$
4
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![INTERNATIONAL SEO
local search engines & keywords
Filter: segment keywords by
country specific Search Engines
• create a new custom filter
• check 'advanced'
• Field A -> Extract A : Campaign Source : .*
• Field B -> Extract B : Referral : ^http://([^/]+)
This regular expresion means: everything from 'http://' till the first '/'
• Output To -> Constructor : Campaign Source : $B1
• Field A Required : Yes
• Field B Required : Yes
• Override Output Field : Yes
improve your SEO with analytics
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Improving SEO with analytics
- 1. pic by: http://www.flickr.com/photos/celinesphotographer improve SEO with analytics improve SEO with analytics
- 2. ANI LOPEZ SEO Manager & Analytics consultant at VKIStudios.com http://dynamical.biz/blog/ http://twitter.com/anilopez http://www.linkedin.com/in/anilopez improve your SEO with analytics
- 3. INDEX 1. The most basic 2. Keywords analysis 3. Content analysis 4. Link building 5. SEO for images 6. International SEO improve your SEO with analytics
- 4. pic by: http://www.flickr.com/photos/paperbydesign the most basic improve your SEO with analytics
- 5. THE MOST BASIC c rankings are not important any more so, what is important? 1 improve your SEO with analytics
- 6. THE MOST BASIC c conversion & revenue 1 improve your SEO with analytics
- 7. THE MOST BASIC conversion & revenue How much does organic traffic convert? traffic should always be related to: goals • amount of goals • per goal value e-commerce • revenue • average revenue per transaction 1 improve your SEO with analytics
- 8. THE MOST BASIC conversion & revenue 1 improve your SEO with analytics visits from organic dropped down
- 9. THE MOST BASIC conversion & revenue 1 improve your SEO with analytics but revenue went up!!
- 10. THE MOST BASIC organic traffic types branded (= direct) Users query search engines using brands palace hotel barcelona, place hotel, ritz barcelona, hotel rich barcelona non-branded Users query search engines using generic terms hotel luxe barcelone, 5 star hotels in barcelone. best hotel in barcelona 1 improve your SEO with analytics
- 11. THE MOST BASIC organic traffic types advanced segment branded keyword : matches regular expression pala|place|palc|ritz|rich non-branded keyword : does not match regular expression pala|place|palc|ritz|rich 1 improve your SEO with analytics
- 12. THE MOST BASIC organic traffic types advanced segments 1 improve your SEO with analytics
- 13. THE MOST BASIC organic traffic types non-branded 1 improve your SEO with analytics
- 14. THE MOST BASIC organic traffic types branded 1 improve your SEO with analytics
- 15. keywords improve your SEO with analytics
- 16. KEYWORDS how are keywords performing? typical SEO keywords work • keywords research and analysis • content pimization • keywords evaluation • repeat previous steps 2 improve your SEO with analytics
- 17. KEYWORDS example: company selling phone & internet services to small business 2 improve your SEO with analytics
- 18. KEYWORDS how are keywords performing? 2 improve your SEO with analytics top 19 keywords by visits only 5 are related to this company’s services and products. bad keyword research or bad content optimization
- 19. KEYWORDS compare engagement metrics 2 improve your SEO with analytics
- 20. KEYWORDS how are keywords performing? apply filters to get the good ones 2 improve your SEO with analytics
- 21. KEYWORDS how are keywords performing? high engagement values = good keywords 2 improve your SEO with analytics
- 22. content analysis improve your SEO with analytics pic by: http://www.flickr.com/photos/shifter
- 23. CONTENT ANALYSIS pages yielding search traffic Organic traffic report : select landing page 3 improve your SEO with analytics
- 24. CONTENT ANALYSIS pages yielding search traffic Organic traffic report : select keyword 3 improve your SEO with analytics
- 25. CONTENT ANALYSIS pages yielding search traffic Export to spreadsheet Compare to keywords not listed but relevant 3 improve your SEO with analytics
- 26. pic by: http://www.flickr.com/photos/ rigmarole link building improve your SEO with analytics
- 27. LINK BUILDING analyzing link acquisition Not all traffic at referral report is real one. Links from emails clicked at web mail like GMail or Yahoo Mail are counting as referral 4 improve your SEO with analytics
- 28. LINK BUILDING analyzing link acquisition Advanced segment localhost|vkistudios|mail|search|google|yahoo|^[0-9.]+$ 4 improve your SEO with analytics
- 29. pic by: http://www.flickr.com/photos/krstn SEO for images improve your SEO with analytics
- 30. SEO FOR IMAGES traffic from images search engines 5 improve your SEO with analytics
- 31. SEO FOR IMAGES traffic from images search engines Advanced segment ^(/imgres|/images/view|/images/search) 5 improve your SEO with analytics
- 32. SEO FOR IMAGES traffic from images search engines /imgres Google Images /images/view Yahoo Images /images/search Bing Images 5 improve your SEO with analytics
- 33. international SEO improve your SEO with analytics
- 34. INTERNATIONAL SEO geografic origin & language Advanced segments: language + region / country improve your SEO with analytics 6
- 35. INTERNATIONAL SEO geografic origin & language Example: company having sites for Spain and Latin American countries (domain by country). Spain's site: How much traffic not coming from Spain? (Latin America or else where) 21.65%!!! improve your SEO with analytics 6
- 36. INTERNATIONAL SEO local search engines & keywords Filter: segment keywords by country specific Search Engines • create a new custom filter • check 'advanced' • Field A -> Extract A : Campaign Source : .* • Field B -> Extract B : Referral : ^http://([^/]+) This regular expresion means: everything from 'http://' till the first '/' • Output To -> Constructor : Campaign Source : $B1 • Field A Required : Yes • Field B Required : Yes • Override Output Field : Yes improve your SEO with analytics 6
- 37. INTERNATIONAL SEO local search engines & keywords improve your SEO with analytics 6
- 38. The content of this presentation is under Creative Commons Copyleft License Attribution, Share Alike 2.5 Canada http://creativecommons.org/licenses/by-sa/2.5/ca/ You are free: • to Share: to copy, distribute and transmit the work • to Remix: to adapt the work Under the following conditions: • Attribution: You must attribute the work in the manner specified by the author* or • licensor (but not in any way that suggests that they endorse you or your use of • the work) • Share Alike: If you alter, transform, or build upon this work, you may distribute • the resulting work only under the same or similar licence to this one *a link to http://dynamical.biz/blog/ would be great, thanks Ani López SEO Consultant improve your SEO with analytics
- 39. Thanks Ani López SEO Consultant info@dynamical.biz improve your SEO with analytics