In bound marketing
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The document discusses personalization and how it involves using technology to accommodate differences between individuals. It provides examples of personalized experiences both offline like in-person, commercials, print, clothing, education and healthcare. Online, the document discusses website objectives, users' goals, organizations' goals and the advantages of personalization like providing relevant content, saving time and building loyalty. It also discusses methods for personalization but does not provide details. The conclusion emphasizes that personalization should provide a personalized experience through identification, control, relevant content and focusing on the individual user rather than the organization.
In bound marketing
- 1. 1
- 2. Personalization2Definition:Personalization involves using technology to accommodate the differences between individuals
- 4. Commercials
- 5. Print
- 6. Clothing
- 7. Education
- 9. Commercials
- 10. Print
- 11. Clothing
- 12. Education
- 14. Commercials
- 15. Print
- 16. Clothing
- 17. Education
- 19. Commercials
- 20. Print
- 21. Clothing
- 22. Education
- 24. Commercials
- 25. Print
- 26. Clothing
- 27. Education
- 29. Commercials
- 30. Print
- 31. Clothing
- 32. Education
- 34. Organizations GoalsAdvantages10What's the point:Relevant Content
- 35. Saves Time
- 36. Convenience
- 38. Builds Loyalty
- 40. Methods12
- 41. Methods13
- 42. Methods14
- 45. User Research
- 46. Strategy
- 48. Wireframes
- 49. Visual Design
- 55. Conclusion21Talk to me like you know meIdentification
- 56. Control
- 57. Relevant content
- 58. Its about me not youChuck Murphy cmurphy@bostoninteractive.com
- 59. Facebook.com22
- 60. Amazon.com23
- 61. Conclusion24Talk to me like you know me
- 62. Identification
- 63. Control
- 64. Relevant content
- 65. Its about me not youChuck Murphy cmurphy@bostoninteractive.com
Editor's Notes
- Talk to me like you know me Website PersonalizationBy Chuck Murphy, Boston Interactive
- As it applies to the web.Customizing the user experience based on behaviors and known preferencesUser attributes: department, functional area, or roleBehaviors: click paths, searches, etcCollaboration: others alsoCustomization: User modifies the page layout or specify what content should be displayed.
- In Person (Dr. calls me Chuck not Charles, You must be Chuck opposed to Can I help you, Norm on Cheers everybody knows your name
- Commercials TV, radio, movie previews Demographics
- Print - Time Magazine & On Demand printingCollege Catalogs, personalized children's stories, hand written note
- Clothing size, name on Jacket
- Education No child left behind: Learning curriculum
- Healthcare Medicine based on allergies, symptoms
- Relevant content replaces generic information with specific information; Format : consume information in preferred format (text, mobile, video)Saves time shortens path to engagement, eliminates repetitive tasksConvenience you have to do less workPositive experience enjoyable user/ web experience Builds loyalty Brand loyaltyProgresses mission Guides user to the desired outcome
- Implicit Algorithm decision based on behavior (search, clicks, collaboration (other people chose) etc.) You may also be interested inExplicit User sets preferences (weather in city, news topics, horoscope, lottery)Hybrid mix of 2, decisions based on behaviors and preferences
- Implicit Algorithm decision based on behavior (search, clicks, collaboration (other people chose) etc.) You may also be interested in
- Explicit User sets preferences (weather in city, news topics, horoscope, lottery)
- Hybrid mix of 2, decisions based on behaviors and preferences
- ImplicitCat PeopleDog PeopleWhat you seeWhat I see
- ImplicitCat PeopleDog PeopleWhat you seeWhat I see
- ImplicitCat PeopleDog PeopleWhat you seeWhat I see
- ExplicitBased on preferences
- ExplicitBased on preferences
- TrustContent in preferred format
- Cant ignore it, good example of personalizationHybridImplicitSuggestions -friends based on your other friendsAds based on likes and interestsExplicitPrivacy settingsLayoutsProfile picture
- Implicit PersonalizationMore Items to considerCheck This OutRelated to items youve viewedInspired by your wish listBest Sellers