Influencer Marketing: Has the bubble burst?
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The document discusses influencer marketing and whether it is experiencing a "bubble burst" or if the wrong tools are being used for the job. It notes different terms used for influencers like "shill" and "promoter" and questions metrics like followers, posts, and impressions as valid measures of return on investment. The document advocates using the right tools for the job and being transparent about financial connections that could impact opinions. It also addresses cutting through confusing metrics to properly measure return on investment.
Influencer Marketing: Has the bubble burst?
- 1. Matthew Barker I&I Travel Media INFLUENCER MARKETING BUBBLE BURST OR WRONG TOOLS FOR THE WRONG JOB?
- 3. ROIPOCALYPSE! X,000 FOLLOWERS! Y,0000 POSTS/TWEETS/MENTIONS!!! Z,000,000,000 節珂永檎掘皆皆鴛或鰻皆!!!!
- 4. FAIR CRITICISMS OR THE WRONG TOOLS FOR THE WRONG JOB?
- 5. REWIND LETS BE REALISTIC Get the full picture here: bit.ly/TRAVFUNN
- 6. AUDIENCES INTO SALES USE THE RIGHT TOOLS FOR THE RIGHT JOB
- 7. TRANSPARENCY The audience has a right to know whether or not a material connection exists, and how that connection may or may not have impacted the influencers opinion and zeal. Olivier Blanchard - bit.ly/1HTdrGx
- 8. AND FINALLY CUTTING THE ROI KNOT
- 9. MATTHEW BARKER I&I TRAVEL MEDIA @hitriddle DOWNLOAD THESE SLIDES: Bit.ly/burstbubbles