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Are your social media ads flopping? Still using a flyer to recruit youth for research studies? Learn the to-do's and to-don'ts of using social media to recruit youth for research studies and programs. We recruited over 2,500 young women into two national randomized controlled trials to test two sexual health digital tools. We will show you our process for selecting the appropriate social media format to reach youth, developing relevant materials that makes youth click, and monitoring the campaigns to assess their effectiveness. We will share examples of our own materials, graphics, messages, recruitment videos, and tag lines used to entice youth. See how some flopped and how others exceeded our expectations. We will also present concrete data on recruitment cost, relevance, clicks, and reach, and how to tweak your campaigns to stay within budget and be more effective. Read less