際際滷

際際滷Share a Scribd company logo
Hashtags and Flash Floods
  and Flu Shots, Oh My!
   Adding Social Media to
  the Public Health Toolkit
Agenda
   Introduction
   Case Study: VTResponse.com
   What is Social Media?
   Getting Started
   @InstantlyInform
   Questions & Answers
CASE STUDY: VTRESPONSE
Hurricane Katrina, August 2005
Waveland, MS
Twitter After Irene
A 2.0 solution to volunteer management in
  the wake of Tropical Storm Irene that
  connected thousands of people in need to
  those willing to help.

                   OR

      A place for people to connect.
Key Goals
 Consolidate
  information
 Create a place to
  connect
 Accessible to all
 Simple to use
Managing VTResponse
   Check Email, Twitter and Voicemail
   Review comments and forums
   Review VTExchange.org
   17 individual town pages
   12 individual town web pages
   6 State of Vermont Sites
   27 person contact list
   Traditional Media Sources
By the Numbers
   938 posts
   1,150 followers on Twitter
   426, 686 total views
   44, 688 views on August 31st, 2011
   35,410 forum participants
WHAT IS SOCIAL MEDIA?
Instantly Informed Conference
Social media is what you make it. Its a
 place to engage, to share, to learn and
 to connect.
Key Tools for Public Health

         Facebook
          Twitter
           Blog
Facebook
   Membership required
   Users create profiles
   Can handle text, photos and videos
   Allows commenting, liking and sharing
   Whos On?
Twitter
   Requires membership to post
   All can read if profile is public
   140 character limit
   Information can be re-shared rapidly
   Whos On?
Blog
   No membership required
   Easy to set up, maintain and update
   Can handle almost limitless text and photo
   Autopost to Twitter and Facebook
GETTING STARTED
The Basics
Build your audience before you need it.

Manage the information.

Use fewer tools well, rather than all the tools
 poorly.

Create a system that is as automatic as
  possible.
Building Audience
         Engagement is key.

 Identify key players
 Follow generously
 Create a conversation
Manage the Information
    If you dont share it, someone
                else will.

   Clear, concise, original.
   Provide contact information for follow-up
   Seek user generated content
   Active, consistent participation
Launching Instantly Informed



        @InstantlyInform
Thank You
 Greg Moore
 Tom Birkland
 Matt Sisto/Katy Kent
Questions/Comments

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Instantly Informed Conference

  • 1. Hashtags and Flash Floods and Flu Shots, Oh My! Adding Social Media to the Public Health Toolkit
  • 2. Agenda Introduction Case Study: VTResponse.com What is Social Media? Getting Started @InstantlyInform Questions & Answers
  • 4. Hurricane Katrina, August 2005 Waveland, MS
  • 6. A 2.0 solution to volunteer management in the wake of Tropical Storm Irene that connected thousands of people in need to those willing to help. OR A place for people to connect.
  • 7. Key Goals Consolidate information Create a place to connect Accessible to all Simple to use
  • 8. Managing VTResponse Check Email, Twitter and Voicemail Review comments and forums Review VTExchange.org 17 individual town pages 12 individual town web pages 6 State of Vermont Sites 27 person contact list Traditional Media Sources
  • 9. By the Numbers 938 posts 1,150 followers on Twitter 426, 686 total views 44, 688 views on August 31st, 2011 35,410 forum participants
  • 10. WHAT IS SOCIAL MEDIA?
  • 12. Social media is what you make it. Its a place to engage, to share, to learn and to connect.
  • 13. Key Tools for Public Health Facebook Twitter Blog
  • 14. Facebook Membership required Users create profiles Can handle text, photos and videos Allows commenting, liking and sharing Whos On?
  • 15. Twitter Requires membership to post All can read if profile is public 140 character limit Information can be re-shared rapidly Whos On?
  • 16. Blog No membership required Easy to set up, maintain and update Can handle almost limitless text and photo Autopost to Twitter and Facebook
  • 18. The Basics Build your audience before you need it. Manage the information. Use fewer tools well, rather than all the tools poorly. Create a system that is as automatic as possible.
  • 19. Building Audience Engagement is key. Identify key players Follow generously Create a conversation
  • 20. Manage the Information If you dont share it, someone else will. Clear, concise, original. Provide contact information for follow-up Seek user generated content Active, consistent participation
  • 21. Launching Instantly Informed @InstantlyInform
  • 22. Thank You Greg Moore Tom Birkland Matt Sisto/Katy Kent