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Instantly Informed Conference

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Sarah Waterman
Sarah Waterman

際際滷s from my talk at the Instantly Informed conference in Findlay, OH in July 2012. Transcript available upon request.

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Hashtags and Flash Floods and Flu Shots, Oh My! Adding Social Media to the Public Health Toolkit
Agenda Introduction Case Study: VTResponse.com What is Social Media? Getting Started @InstantlyInform Questions & Answers
CASE STUDY: VTRESPONSE
Hurricane Katrina, August 2005 Waveland, MS
Twitter After Irene
A 2.0 solution to volunteer management in the wake of Tropical Storm Irene that connected thousands of people in need to those willing to help. OR A place for people to connect.
Key Goals Consolidate information Create a place to connect Accessible to all Simple to use
Managing VTResponse Check Email, Twitter and Voicemail Review comments and forums Review VTExchange.org 17 individual town pages 12 individual town web pages 6 State of Vermont Sites 27 person contact list Traditional Media Sources
By the Numbers 938 posts 1,150 followers on Twitter 426, 686 total views 44, 688 views on August 31st, 2011 35,410 forum participants
WHAT IS SOCIAL MEDIA?
Instantly Informed Conference
Social media is what you make it. Its a place to engage, to share, to learn and to connect.
Key Tools for Public Health Facebook Twitter Blog
Facebook Membership required Users create profiles Can handle text, photos and videos Allows commenting, liking and sharing Whos On?
Twitter Requires membership to post All can read if profile is public 140 character limit Information can be re-shared rapidly Whos On?
Blog No membership required Easy to set up, maintain and update Can handle almost limitless text and photo Autopost to Twitter and Facebook
GETTING STARTED
The Basics Build your audience before you need it. Manage the information. Use fewer tools well, rather than all the tools poorly. Create a system that is as automatic as possible.
Building Audience Engagement is key. Identify key players Follow generously Create a conversation
Manage the Information If you dont share it, someone else will. Clear, concise, original. Provide contact information for follow-up Seek user generated content Active, consistent participation
Launching Instantly Informed @InstantlyInform
Thank You Greg Moore Tom Birkland Matt Sisto/Katy Kent
Questions/Comments

More Related Content

Instantly Informed Conference

  • 1. Hashtags and Flash Floods and Flu Shots, Oh My! Adding Social Media to the Public Health Toolkit
  • 2. Agenda Introduction Case Study: VTResponse.com What is Social Media? Getting Started @InstantlyInform Questions & Answers
  • 4. Hurricane Katrina, August 2005 Waveland, MS
  • 6. A 2.0 solution to volunteer management in the wake of Tropical Storm Irene that connected thousands of people in need to those willing to help. OR A place for people to connect.
  • 7. Key Goals Consolidate information Create a place to connect Accessible to all Simple to use
  • 8. Managing VTResponse Check Email, Twitter and Voicemail Review comments and forums Review VTExchange.org 17 individual town pages 12 individual town web pages 6 State of Vermont Sites 27 person contact list Traditional Media Sources
  • 9. By the Numbers 938 posts 1,150 followers on Twitter 426, 686 total views 44, 688 views on August 31st, 2011 35,410 forum participants
  • 10. WHAT IS SOCIAL MEDIA?
  • 12. Social media is what you make it. Its a place to engage, to share, to learn and to connect.
  • 13. Key Tools for Public Health Facebook Twitter Blog
  • 14. Facebook Membership required Users create profiles Can handle text, photos and videos Allows commenting, liking and sharing Whos On?
  • 15. Twitter Requires membership to post All can read if profile is public 140 character limit Information can be re-shared rapidly Whos On?
  • 16. Blog No membership required Easy to set up, maintain and update Can handle almost limitless text and photo Autopost to Twitter and Facebook
  • 18. The Basics Build your audience before you need it. Manage the information. Use fewer tools well, rather than all the tools poorly. Create a system that is as automatic as possible.
  • 19. Building Audience Engagement is key. Identify key players Follow generously Create a conversation
  • 20. Manage the Information If you dont share it, someone else will. Clear, concise, original. Provide contact information for follow-up Seek user generated content Active, consistent participation
  • 21. Launching Instantly Informed @InstantlyInform
  • 22. Thank You Greg Moore Tom Birkland Matt Sisto/Katy Kent