Integrated Social media
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This document outlines a marketing strategy involving multiple online channels to generate leads and increase brand awareness for a company called Red Funnel BA. The strategy leverages search engine optimization, pay-per-click advertising, content distribution and social media marketing across platforms like Google, Facebook, Twitter and YouTube. It also involves working with influencers, running promotional competitions and using display ads and contextual networks to target customers.
Integrated Social media
- 1. Core Properties SEO Lead generation Cash back and Spaces Competition sites Promote competitions Maximise coverage of expensive Content Distribution PPC terms Distribution / Traffic Driving Capture Data Drive Red Funnel BA Search Engines PPC Voucher & Twitter Hawk forums Google Networks Selected Promotions Yahoo News Stories Voucher Competitions Contextual MSN Distribution Influencers Bing Content Network Engagement Miva Twitter You Tube Blogs + forums Outreach Video distribution Blogs Integrated Social Pre-roll Offers Media Outreach Contextual In stream Keyword - theme based Keyword Targeting Facebook Flickr campaigns Appearing around relevant IM Text Links holiday and destination Press Trips content Icons / Wallpaper Mainstream sites and Portals Scenery Display Ads Facebook group Ferry travel endorsement engagement Video Ads Contextual Social Ads Isense – contextual network to Display campaigns Building Fans position around content Promoting content Intellitext – IOW - UK Travel