Integrated_Marketing_Campaign_Sample
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Villeroy & Boch was closing a store and needed to convert loyal in-store customers to an online store to continue growing brand awareness. They sent postcards and emails to customers with a personalized link to a landing page that invited friends. This automated process introduced the new online store, and 6.4% of customers who received invites registered while 27% invited friends and 32% of those invited friends then registered as well.
Integrated_Marketing_Campaign_Sample
- 1. Sue Fee Integrated Marketing Campaign
- 2. Villeroy & Boch Challenge & Objective Closing store Convert loyal brand enthusiast to on-line store Grow brand awareness by encouraging brand enthusiast to tell a friend Postcard and e-mail blast drive to personalized landing page. Postcard Personalized E-mail Personalized Landing Page Invite your friends
- 3. Villeroy & Boch Automated dialogue with customers Introduced new on-line store to loyal customers and new customers 6.4% customers invited registered 27% invited friends 32% of invited friends registered E-mail to friend Thank you to customer Personalized landing page for friend