Interactive Multimedia Cd
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This project proposes an interactive multimedia CD service for unsigned artists. The CD would include 3 music tracks, biography, photos, and videos of the artist. It would be playable as an audio CD or viewed digitally. The project would use Director MX 2004 for multimedia development. Milestones include meetings with artists, music production, multimedia storyboarding, and CD mastering. Marketing would target independent artists through online and magazine advertising. The service aims to provide artists an affordable alternative to traditional press kits.
![Bibliography
University of California. Rapid Application
Development [Online]. 16 April 1997 Available at:
http://sysdev.ucdavis.edu/webadm/document/rad_toc.htm
England E, Finney A. Managing Interactive Media.
Edition: 4rd Edition, Harlow (UK): Addison-Wesley;
2007
Cheverton P. Key Marketing Skills. Edition: 2nd
Edition, London (UK): Kogan Page;2004
22](https://image.slidesharecdn.com/interactivemultimediacd-124764979383-phpapp01/85/Interactive-Multimedia-Cd-22-320.jpg)
Interactive Multimedia Cd
- 1. Interactive Multimedia CD for Unsigned Artists Miguel Rodrigues BSc Music Informatics Student Number: 11511645 Module: 2MUS514 - Negotiated Project
- 2. Overview This project consists in offering an Interactive Multimedia CD service to unsigned artists. 2
- 3. Software used: Director MX 2004 Music production, mixing and mastering Biography of the artist Photos of the artist Videos of the artist The CD will play also a normal audio CD (i.e. Playable through a hifi system) 3
- 4. It can be used as a substitute of the traditional Press Kits!!!! 4
- 5. WHY? Industry Feedback RadioIndy is pleased to present Miguel Rodrigues with a GrIndie Award for the CD "Micro Talk ...it will be interesting to see collaborations with various singers. (Alisa Carraro, special to The Epoch Times) An卒R Magazine Get people to listen my work 5
- 6. Key Features 3 Tracks with master quality (Demo) Contemporary sound despite the genre of music Expertise in music and computer music technology Up-to-date software and samples Interactivity of the CD Industry contacts Tangibility 6
- 7. Project Deliverables Project Planning and management documentation Finance Planning Relevant industry feedback at appropriate stages in key components A detailed project proposal for universities, venues, sponsors, artist and collaborators Marketing Plan Multimedia Storyboard Partly functional prototype of the Interactive CD 7
- 8. Key Milestones & Components Meeting with Artist Regarding Music Direction Music Genre Covers or Original Music Choice of songs (3 songs) Decide the need to have session musicians or not Decide the need to book a Recording Studio or not Give Budget fee to the client 8
- 9. Key Milestones & Components Meeting with Artist Regarding Media Content Biography Pictures Videos Design of the CD Music Production Score, editing, mixing and mastering of 3 tracks 9
- 10. Key Milestones & Components Multimedia CD Multimedia Storyboard Splash Screen (Intro) Production of the Multimedia CD-ROM Discuss and review the Multimedia CD with costumer CD On-body and Jewel case Artwork design Final CD Mastering (PQ Coding, etc.) Final CD Mastering (PQ Coding, etc.) and send it to the Fabric The tracks can include an ISRC number Multimedia CD Project Planning Splash Sreen 10
- 11. Stakeholders Unsigned artists or bands Record Labels Venues Radio Stations / webcasts Promoters Distributors 11
- 12. Project Lifecycle Initiation Planning Execution Closure 12
- 13. Rapid Aplication Development ves invol iterative development RAD co me ns tru rg ct e io structured techniques n prototypes 13
- 14. RAD - Stages Planning Design Construction Implementation 14
- 15. Rapid Aplications Development Pros Cons Promotes strong collaborative Dependency on strong cohesive atmosphere and dynamic teams and individual commitment gathering of requirements to the project Business owner actively Success depends on disciplined participates in prototyping, writing developers and their exceptional test cases and performing unit technical skills and ability testing Decision making relies on the functionality and less degree of centralized engineering authority. 15
- 16. Rapid Aplications Development RAD is suitable for applications which are interactive, with clear functionality at the user interface, have a clearly defined user group, are not computationally complex and have requirements which are not too detailed and fixed. 16
- 17. Marketing Strategy Target Market Independent/Unsigned artists or bands that want to produce a Master Quality Demo for future promotions. Marketing Programme Online advertising in specific music sites Music magazines Venues and word of mouth Pricing Competitive price (Lower than average market price) 17 Service charged per project.
- 18. Promotion Budget Forecast Website (maintenance) 贈 45 Brochures 贈187.89 (1000 units) Classified in music magazines - 贈 40 * Online advertising 贈 550 Facebook 贈 390 (2,217,236 Impressions; 1500 clicks) Goggle adwords 贈 150 (2,297 Impressions) Uk.music.jobs - 贈10 (1000 clicks) Star Now free (400 page views) Blogs - free * Prices based on Sound on Sound magazine 18
- 19. Financial Plan Start-up summary Break-even point The company will achieve the break even point after 2 complete projects (saying that each project runs for 3 months) 19
- 20. Financial Plan Sales Forecast Cash Flow Statement Profit & Loss Balance Sheet 20
- 21. Conlusion 21
- 22. Bibliography University of California. Rapid Application Development [Online]. 16 April 1997 Available at: http://sysdev.ucdavis.edu/webadm/document/rad_toc.htm England E, Finney A. Managing Interactive Media. Edition: 4rd Edition, Harlow (UK): Addison-Wesley; 2007 Cheverton P. Key Marketing Skills. Edition: 2nd Edition, London (UK): Kogan Page;2004 22
- 23. The End Thank you Miguel Rodrigues BSc Music Informatics Student Number: 11511645 Module: 2MUS514 - Negotiated Project | www.miguelrodriguesmusic.com | | www.miguelrodriguesmusicproduction.com | | Miguel Rodrigues Music LTD | 2009 | 23