InterestingSouth: Cluetrain - Through the Eyes of a Child
- 1. Through The Eyes of Children Where a FOUR year olds world meets the new world of the Cluetrain Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com Gavin Heaton 1 www.servantofchaos.com
- 2. People of earth Gavin Heaton 2 www.servantofchaos.com
- 3. A powerful global conversation has begun. Gavin Heaton 3 www.servantofchaos.com
- 4. Through the Internet, people are discovering Gavin Heaton 4 www.servantofchaos.com
- 5. and inventing new ways to share relevant knowledge Gavin Heaton 5 www.servantofchaos.com
- 6. with blinding speed. Gavin Heaton 6 www.servantofchaos.com
- 7. As a direct result, markets are getting smarter Gavin Heaton 7 www.servantofchaos.com
- 8. and getting smarter faster than most companies. Gavin Heaton 8 www.servantofchaos.com
- 9. 1. Markets are conversations. Gavin Heaton 9 www.servantofchaos.com
- 10. 2. Markets consist of human beings, not demographic sectors. Gavin Heaton 10 www.servantofchaos.com
- 11. 12. There are no secrets. Gavin Heaton 11 www.servantofchaos.com
- 12. 20. Companies need to realize their markets are often laughing. At them. Gavin Heaton 12 www.servantofchaos.com
- 13. 26. Public Relations does not relate to the public. Gavin Heaton 13 www.servantofchaos.com
- 14. 29. Elvis said it best: quot;We can't go on together with suspicious minds.quot; Gavin Heaton 14 www.servantofchaos.com
- 15. 36. Companies must ask themselves where their corporate cultures end. Gavin Heaton 15 www.servantofchaos.com
- 16. 52. Paranoia kills conversation. Gavin Heaton 16 www.servantofchaos.com
- 17. 60. Markets want to talk to companies Gavin Heaton 17 www.servantofchaos.com
- 18. 67. As markets, as workers, we wonder why you're not listening Gavin Heaton 18 www.servantofchaos.com
- 19. You seem to be speaking a different language. Gavin Heaton 19 www.servantofchaos.com
- 20. 68. The inflated self-important jargon you sling around what's that got to do with us? Gavin Heaton 20 www.servantofchaos.com
- 21. 69. Maybe you're impressing your investors. Maybe you're impressing Wall Street Gavin Heaton 21 www.servantofchaos.com
- 22. You're not impressing us. Gavin Heaton 22 www.servantofchaos.com
- 23. 71. Your tired notions of quot;the marketquot; make our eyes glaze over. Gavin Heaton 23 www.servantofchaos.com
- 24. 72. We like this new marketplace much better. In fact, we are creating it. Gavin Heaton 24 www.servantofchaos.com
- 25. 73. You're invited, but it's our world. Take your shoes off at the door. Gavin Heaton 25 www.servantofchaos.com
- 26. 75. If you want us to talk to you, tell us something. Make it something interesting for a change. Gavin Heaton 26 www.servantofchaos.com
- 27. 78. You want us to pay? Gavin Heaton 27 www.servantofchaos.com
- 28. We want you to pay attention. Gavin Heaton 28 www.servantofchaos.com
- 29. 82. Your product broke. Why? Gavin Heaton 29 www.servantofchaos.com
- 30. 84. We know some people from your company. They're pretty cool online Gavin Heaton 30 www.servantofchaos.com
- 31. Do you have any more like that you're hiding? Can they come out and play? Gavin Heaton 31 www.servantofchaos.com
- 32. 87. We'd like it if you got what's going on here. That'd be real nice. Gavin Heaton 32 www.servantofchaos.com
- 33. 89. We have real power and we know it. Gavin Heaton 33 www.servantofchaos.com
- 34. 95. We are waking up and linking to each other. We are watching. But we are not waiting. Gavin Heaton 34 www.servantofchaos.com
- 35. Through The Eyes of Children Thank you! Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com Gavin Heaton 35 www.servantofchaos.com
- 36. About Me Name: Gavin Heaton Web: www.servantofchaos.com Twitter: servantofchaos Gavin Heaton 36 www.servantofchaos.com
- 37. Licensing/Attributions Ideas: The Cluetrain Manifesto www.cluetrain.com The Age of Conversation www.ageofconversation.com See my blogroll @ servantofchaos.com Original photography: Olivia Heaton Rose Heaton Get this presentation: www.slideshare.net/servantofchaos Gavin Heaton 37 www.servantofchaos.com