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Internal Tadaweb Presentation on Culture

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Genna Elvin
Genna Elvin

Recently we took our team on an offsite day at the Orval abbey. It was a great opportunity for team leaders to present to the whole team, while at the same time enabling fresh air to get them thinking outside the box. This was my presentation, as one of the company Founders, to ensure the team understand their role in continuing to re-enforce our amazing culture, even as we continue to grow and scale.

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An overview of our Tadaweb Culture
The tough, but surprisingly common path of a successful startup
Been there and done that We went to SF - our users exploded. We created the B2B, B2C, B2B2C model Traction wasn¡¯t as easy as we hoped, we lack target We continued, but product market ?t was too loose We found a niche market who loved us, but whose pain wasn¡¯t sore enough We found a market with a massive pain, a big budget and a love of our technology Second Massive Customer Lot¡¯s of massive customers
You are the founding members of this company
As we grow, expand and eventually conquer the world we need to ensure we remain who we are
So What Makes Up our Tada DNA? ? Our values and diversity ? Our mentality ? Our view of success
Our Values (aka. The things that we actually do and believe, not fake cr*p that looks good on paper but is meaningless in reality) Like this¡­
Founded: 1960 Revenue: 17.36 billion USD (2011) Net income: 1.733 billion USD (2011) Operating income: 2.119 billion USD (2011)
Internal Tadaweb Presentation on Culture
Leo Dennis Kozlowski, a former CEO of Tyco International, convicted in 2005 of crimes related to his receipt of $81 million in unauthorised bonuses, the purchase of art for $14.725 million and the payment by Tyco of a $20 million investment banking fee to Frank Walsh, a former Tyco director. He served more than six years at the Mid- State Correctional Facility in Marcy, New York before being transferred to the Lincoln Correctional Facility in New York City, from which he was granted conditional release on January 17, 2014
At Tada, there are things as a team we value Our values are not dictated, but rather come naturally as a result of a respectful, creative and innovative culture. We are all responsible for our own values
We respect each other Everyone needs to feel as though their voice will be heard
We embrace diversity Already nearly 10 cultures, two sexes, 10 languages and a range in age from 24 to 50¡­
We embrace diversity Already nearly 10 cultures, two sexes and a range in age from 24 to 44¡­ Coolest culture
We are creative in what we do We use our youth, innovative spirit and fresh outlook to disrupt the status quo
We care about each other We genuinely care for each member of our team and want the best for them (See - we buy beer)
We understand the importance of fun together The work hard play hard mentality is alive and well
We learn from our mistakes, or more lessons learnt Above all, we don¡¯t deny we have made them and try not to fuck up again
We are passionate about what we are building This passion is illustrated in our dedication, in our early mornings, in the weekends and late nights - thank you
We are honest and moral In all situations we try and do what we believe to be right and fair
I know what you are thinking¡­ This is all getting way too ¡°Miss Universe¡± But it¡¯s important, because they are there
What Mentality do all these Values help Build?
the HACKER mentality
On a side note, in reality¡­ most of the great hackers I know actually look more like this
Or this¡­
Hackers are challenge seeking. If someone says it can¡¯t be done, they do it. Anyway¡­
Because of this, this mentality involves the constant seeking of knowledge (after all you can only break something properly if you know exactly how it works in the ?rst place)
Hackers thrive when given freedom, so we try and let you guys choose your own way doing things
We are driven by ¡°creating the impossible¡±
So our values drive how we interact and grow as a team
Our mentality shapes the way we build our product and company
But why are we doing this and why does it matter?
As the founding team of this company¡­ ¡­.it¡¯s your job to keep Tada, Tada.
So right now I challenge you all¡­.
To leave your mark. Teach the new and above all stick up for what is Tada.
Now go and drink a beer. Never let Tada lose beer.

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Internal Tadaweb Presentation on Culture

  • 1. An overview of our Tadaweb Culture
  • 2. The tough, but surprisingly common path of a successful startup
  • 3. Been there and done that We went to SF - our users exploded. We created the B2B, B2C, B2B2C model Traction wasn¡¯t as easy as we hoped, we lack target We continued, but product market ?t was too loose We found a niche market who loved us, but whose pain wasn¡¯t sore enough We found a market with a massive pain, a big budget and a love of our technology Second Massive Customer Lot¡¯s of massive customers
  • 4. You are the founding members of this company
  • 5. As we grow, expand and eventually conquer the world we need to ensure we remain who we are
  • 6. So What Makes Up our Tada DNA? ? Our values and diversity ? Our mentality ? Our view of success
  • 7. Our Values (aka. The things that we actually do and believe, not fake cr*p that looks good on paper but is meaningless in reality) Like this¡­
  • 8. Founded: 1960 Revenue: 17.36 billion USD (2011) Net income: 1.733 billion USD (2011) Operating income: 2.119 billion USD (2011)
  • 10. Leo Dennis Kozlowski, a former CEO of Tyco International, convicted in 2005 of crimes related to his receipt of $81 million in unauthorised bonuses, the purchase of art for $14.725 million and the payment by Tyco of a $20 million investment banking fee to Frank Walsh, a former Tyco director. He served more than six years at the Mid- State Correctional Facility in Marcy, New York before being transferred to the Lincoln Correctional Facility in New York City, from which he was granted conditional release on January 17, 2014
  • 11. At Tada, there are things as a team we value Our values are not dictated, but rather come naturally as a result of a respectful, creative and innovative culture. We are all responsible for our own values
  • 12. We respect each other Everyone needs to feel as though their voice will be heard
  • 13. We embrace diversity Already nearly 10 cultures, two sexes, 10 languages and a range in age from 24 to 50¡­
  • 14. We embrace diversity Already nearly 10 cultures, two sexes and a range in age from 24 to 44¡­ Coolest culture
  • 15. We are creative in what we do We use our youth, innovative spirit and fresh outlook to disrupt the status quo
  • 16. We care about each other We genuinely care for each member of our team and want the best for them (See - we buy beer)
  • 17. We understand the importance of fun together The work hard play hard mentality is alive and well
  • 18. We learn from our mistakes, or more lessons learnt Above all, we don¡¯t deny we have made them and try not to fuck up again
  • 19. We are passionate about what we are building This passion is illustrated in our dedication, in our early mornings, in the weekends and late nights - thank you
  • 20. We are honest and moral In all situations we try and do what we believe to be right and fair
  • 21. I know what you are thinking¡­ This is all getting way too ¡°Miss Universe¡± But it¡¯s important, because they are there
  • 22. What Mentality do all these Values help Build?
  • 24. On a side note, in reality¡­ most of the great hackers I know actually look more like this
  • 26. Hackers are challenge seeking. If someone says it can¡¯t be done, they do it. Anyway¡­
  • 27. Because of this, this mentality involves the constant seeking of knowledge (after all you can only break something properly if you know exactly how it works in the ?rst place)
  • 28. Hackers thrive when given freedom, so we try and let you guys choose your own way doing things
  • 29. We are driven by ¡°creating the impossible¡±
  • 30. So our values drive how we interact and grow as a team
  • 31. Our mentality shapes the way we build our product and company
  • 32. But why are we doing this and why does it matter?
  • 33. As the founding team of this company¡­ ¡­.it¡¯s your job to keep Tada, Tada.
  • 34. So right now I challenge you all¡­.
  • 35. To leave your mark. Teach the new and above all stick up for what is Tada.
  • 36. Now go and drink a beer. Never let Tada lose beer.