際際滷

際際滷Share a Scribd company logo

Internet Banking Web 2 Style

Stefan Rust - Exicon Leading digital portfolio management
Stefan Rust - Exicon Leading digital portfolio management

Last year we pitched a couple of consumer banks on the concept of making their online services more 2.0. Here some the material, particularly timely with the MINT acquisition by Intuit....

1 of 11
Downloaded 179 times
INTERNET BANKING WEB 2.0STYLE OCTOBER 2008 STEFAN RUST STEFAN@EXICON.MOBI @SRUST99
WEB 1.0 βbutIwassureI bookmarkedthat website! b it ! USER Web1.0isrigid! Ihavetosearch I have to search somanywebsites
WEB 2.0 WEB2 0 WEB2.0 U Userpermission i i HowdidIlive USER withoutRSS Web2.0isfluid!Ican feeds? createmyownWeb,my own space, tailored to my ownspace,tailoredtomy needs
NEWBANK ONLINE BANKING 2.0 NewBankGroup MyDashboard My Dashboard CreditCard Credit Card MyBalance US$50,165 Accounts > Only4moredaysto Transfers settleyourcreditcard Savings Account US$ 30,600 Bills balanceofUS$430 Checking Account US$ 15,450 Insurance Credit Card ( (US$ 560) ) Mortgage M t PayNow! P N ! Securities US$ 4,675 Savemore My Budget MyMonthlyExpenses > My Reports TransferUSD10,000from Save more yourcheckingtoyour your checking to your Life events January as of January 20th savingsaccountandsave USD100morepermonth Category Amount Budget Food US$ 540 US$ 1,000 Details TransferNow! Rent US$ 1,000 US$ 1,000 Details Leisure US$ 670 Leisure Details Details LifeEvents Utilities US$ 300 Utilities Buyinganewhome Travelling MyInvestments > Havingababy
NEWBANK ON FEED READERS NewBank NewBank
NEWBANK ON SOCIAL NETWORKS Makebusinesspersonal InteractwithCustomers Updatefrequently Update frequently HarnessNewsfeeds New Bank Chooserelevant NewBank SCM 2008: Registered 3 of my friends ran last year: applications First run: 2003 Favorite run: 20 kms Best ranking: 3459 Referred friends: 1 Promoteyourpage My souvenir pictures Runner-Get-Runner Use me as a referrer to register and we may get a special gift More pictures Register
NEWBANK ON PERSONAL HOMEPAGES NewBank NewBankUpdates ETradeStockWatchlist New Credit Card for Premium Your Portfolio today My New Bank y Customers 0.5% 0 5% Interest Rates Lowered by 0.25 Latest Transactions points Fancy Restaurant - US$ 145 Travel Insurance rebate for Chinese Seven Eleven - US$ 10 New Year Broadband TV - US$ 34 Special promotion on fixed deposits more Value Partners added in our fund offering My Budget Next You have exceeded your food budget GoCompareInsurance for this month by US$ 100. Take action ! Home more My Deadlines Total Home Protect Only 3 days left to settle your credit card balance SmartHome Optimum Balance: US$ 450 (Min: US$ 50) HomeSurance Classic Settle Now more Compare
NEWBANK ON PERSONAL FINANCE WEBSITES SaveMoney.com Overview Check Analyze Save Accounts All Your current credit card US$ 1,000 NewCard 2.0 Card Savings Annual Fee: US$50 Annual Fee: none US$ 500 Savings: US$ 50 Savings: US$ 250 Monthly Bills US$ 200 Starbucks: -10% Starbucks: none AT&T: none AT&T: -30% Credit Cards Reward Program: Reward Program: US$ 300 none $1 = 1 point at AT&T EstimatedAnnualSavings:US$300 ApplyNow! Comparewithothercreditcards
POSSIBLE WEB 2.0PROJECT FLOW Brandissues DueDiligence Customer Identification& RollOut Segmentation S i StrategyType Strategy Type Recommend R d Web2.0Project Strategy OwnSite Target KickOff Market FeedReaders Partnershipsor Segmentation Soc.Ntwk.Widget Acquisitionsby Mission PersonalHomePg customer& 3rd PartyFMT market 2.0Strategy j Project ProductandService Product and Service Objectives Documentation Options Technologyoptions Steering External& Partners Committee CompetitiveAnalysis rd PartyProviders Internal 3 Integration Inhouse p Compatibilityy O t Outsource
EXICON:STRATEGY AND EXECUTION Mobile and Internet specialists Totally focused on Mobile and Internet y Team Proven track record Repeat global clients since 2001 Immersed in the Industry In the flow and in the know CORE team Innovative thought leaders CORE+ team Scalable, qualified value based resources Global reach with specialist network
THANK YOU Stefan Rust Blums Pineda Cat Purvis stefan@exicon mobi stefan@exicon.mob blums@exicon.mobi cat@exicon.mobi @srust99

More Related Content

Internet Banking Web 2 Style

  • 1. INTERNET BANKING WEB 2.0STYLE OCTOBER 2008 STEFAN RUST STEFAN@EXICON.MOBI @SRUST99
  • 2. WEB 1.0 βbutIwassureI bookmarkedthat website! b it ! USER Web1.0isrigid! Ihavetosearch I have to search somanywebsites
  • 3. WEB 2.0 WEB2 0 WEB2.0 U Userpermission i i HowdidIlive USER withoutRSS Web2.0isfluid!Ican feeds? createmyownWeb,my own space, tailored to my ownspace,tailoredtomy needs
  • 4. NEWBANK ONLINE BANKING 2.0 NewBankGroup MyDashboard My Dashboard CreditCard Credit Card MyBalance US$50,165 Accounts > Only4moredaysto Transfers settleyourcreditcard Savings Account US$ 30,600 Bills balanceofUS$430 Checking Account US$ 15,450 Insurance Credit Card ( (US$ 560) ) Mortgage M t PayNow! P N ! Securities US$ 4,675 Savemore My Budget MyMonthlyExpenses > My Reports TransferUSD10,000from Save more yourcheckingtoyour your checking to your Life events January as of January 20th savingsaccountandsave USD100morepermonth Category Amount Budget Food US$ 540 US$ 1,000 Details TransferNow! Rent US$ 1,000 US$ 1,000 Details Leisure US$ 670 Leisure Details Details LifeEvents Utilities US$ 300 Utilities Buyinganewhome Travelling MyInvestments > Havingababy
  • 5. NEWBANK ON FEED READERS NewBank NewBank
  • 6. NEWBANK ON SOCIAL NETWORKS Makebusinesspersonal InteractwithCustomers Updatefrequently Update frequently HarnessNewsfeeds New Bank Chooserelevant NewBank SCM 2008: Registered 3 of my friends ran last year: applications First run: 2003 Favorite run: 20 kms Best ranking: 3459 Referred friends: 1 Promoteyourpage My souvenir pictures Runner-Get-Runner Use me as a referrer to register and we may get a special gift More pictures Register
  • 7. NEWBANK ON PERSONAL HOMEPAGES NewBank NewBankUpdates ETradeStockWatchlist New Credit Card for Premium Your Portfolio today My New Bank y Customers 0.5% 0 5% Interest Rates Lowered by 0.25 Latest Transactions points Fancy Restaurant - US$ 145 Travel Insurance rebate for Chinese Seven Eleven - US$ 10 New Year Broadband TV - US$ 34 Special promotion on fixed deposits more Value Partners added in our fund offering My Budget Next You have exceeded your food budget GoCompareInsurance for this month by US$ 100. Take action ! Home more My Deadlines Total Home Protect Only 3 days left to settle your credit card balance SmartHome Optimum Balance: US$ 450 (Min: US$ 50) HomeSurance Classic Settle Now more Compare
  • 8. NEWBANK ON PERSONAL FINANCE WEBSITES SaveMoney.com Overview Check Analyze Save Accounts All Your current credit card US$ 1,000 NewCard 2.0 Card Savings Annual Fee: US$50 Annual Fee: none US$ 500 Savings: US$ 50 Savings: US$ 250 Monthly Bills US$ 200 Starbucks: -10% Starbucks: none AT&T: none AT&T: -30% Credit Cards Reward Program: Reward Program: US$ 300 none $1 = 1 point at AT&T EstimatedAnnualSavings:US$300 ApplyNow! Comparewithothercreditcards
  • 9. POSSIBLE WEB 2.0PROJECT FLOW Brandissues DueDiligence Customer Identification& RollOut Segmentation S i StrategyType Strategy Type Recommend R d Web2.0Project Strategy OwnSite Target KickOff Market FeedReaders Partnershipsor Segmentation Soc.Ntwk.Widget Acquisitionsby Mission PersonalHomePg customer& 3rd PartyFMT market 2.0Strategy j Project ProductandService Product and Service Objectives Documentation Options Technologyoptions Steering External& Partners Committee CompetitiveAnalysis rd PartyProviders Internal 3 Integration Inhouse p Compatibilityy O t Outsource
  • 10. EXICON:STRATEGY AND EXECUTION Mobile and Internet specialists Totally focused on Mobile and Internet y Team Proven track record Repeat global clients since 2001 Immersed in the Industry In the flow and in the know CORE team Innovative thought leaders CORE+ team Scalable, qualified value based resources Global reach with specialist network
  • 11. THANK YOU Stefan Rust Blums Pineda Cat Purvis stefan@exicon mobi stefan@exicon.mob blums@exicon.mobi cat@exicon.mobi @srust99