The document outlines the agenda for an Internet marketing roundtable discussion. It introduces the moderator who has 10 years of experience in internet marketing, including starting an internet consulting agency. The agenda includes introductions from participants on their current work and issues, a roundtable discussion on current topics, and presentations on specific internet marketing topics such as Adwords enhanced campaigns, SEO, and ecommerce.
2. Agenda
Introductions
What You Currently Do?
Experience with Internet Marketing
Current Issues/Questions
Roundtable Discussion
Current Issues
Open Table
Topics of Interested
Random Stuff
3. Background
10 Years Internet Marketing Experience
Started with Email Marketing
Built a Boston based Internet Consulting Agency
From $180k to $2 Million in 2 Years
Managed $35 Million in Client Revenues
Left to Start My Own Business
Operate Several Ecommerce & Content Websites
Small Consulting Practice for Select Clients
Director eCommerce for Inc. 500 Company $0 - $17 Million 4.5 Yrs
I started this group to share and learn with others
4. Background
Areas of Expertise
eCommerce
Search Engine Optimization
Media Buys / Advertising
Social Media
Conversion Optimization
6. Agenda
30 Seconds - Introduction
What You Currently Do?
Experience with Internet Marketing
Current Issues/Questions
7. Topics
Adwords Enhanced Campaigns
Mobile Specific:
Ad Text
Ad Extensions
Bidding
Per Location, Device, Dayparting
*Rolling out Now & Accounts Automatically Transfer Over