Ipsos Belgium Most Influential Brand results presentation !
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This document presents the results of a study by Ipsos on the most influential brands in Belgium and the Netherlands. Some key findings: - Ipsos surveyed people in Belgium and the Netherlands to determine the brands that have the most influence on their lives. - Google was found to be the most influential brand overall, followed by Coca-Cola, Samsung, Nike, and Adidas. - There were some differences in the top 10 most influential brands between the two countries. For example, McDonald's ranked 3rd in France but 13th in the Netherlands. - Beyond the top 10, other influential brands included brands like Netflix, Apple, and Carrefour. Influence was measured
Ipsos Belgium Most Influential Brand results presentation !
- 1. #MIB
- 3. 3 3 84 COUNTRIES >15 000 EMPLOYEES 1.7 BN (2013)
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- 5. 5 2013: MIB in 16 countries? 1.Argentina 2.Brazil 3.Canada 4.China 5.France 6.Germany 7.Mexico 8.Sweden 9.UK 10.USA 11.Australia 12.Belgium 13.Italy 14.Netherlands 15.Singapore 16.Taiwan
- 6. 6 HBR
- 7. 7 Influential brands and the stock market -10 0 10 20 30 40 50 60 70 80 90 100 31-Dec-10 3-Jan-11 1-Feb-11 1-Mar-11 1-Apr-11 2-May-11 1-Jun-11 1-Jul-11 1-Aug-11 1-Sep-11 3-Oct-11 1-Nov-11 1-Dec-11 3-Jan-12 1-Feb-12 1-Mar-12 2-Apr-12 1-May-12 1-Jun-12 2-Jul-12 1-Aug-12 4-Sep-12 1-Oct-12 1-Nov-12 3-Dec-12 2-Jan-13 1-Feb-13 1-Mar-13 1-Apr-13 1-May-13 3-Jun-13 1-Jul-13 1-Aug-13 3-Sep-13 1-Oct-13 1-Nov-13 2-Dec-13 Dow/NASDAQ Avg Stock Price (10 Companies) Cumulative Monthly % Change (2011 to 2013)
- 9. 9 SCORE
- 10. 10 NATURE OF INFLUENCE Is relevant to your life Has changed the way you shop Has made your life more interesting Is fundamental to your life Is part of everyday language Has changed what you do in everyday life Has encouraged you to make smarter/ better choices Have an emotional relationship with Has had an impact on the way you interact with people Is really important in the world today You identify with Influence is multi faceted And it is difficult to build influence
- 11. 11 100 8As low as 446As high as Ipsos Influence Index
- 12. 12 Five dimensions driving influence
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- 21. 21 #7 Ipsos Influence Index 237 #6 #NA NL FR 18-45 y.o. + 45 y.o. #3 #14 #17 #3 * * Brand only questioned in Flanders
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- 34. 34 Top 10 most influential brands We zijn ervan overtuigd dat technologie het leven leuker en betekenisvoller kan maken. Of het nu het helpen is van een kleine ondernemer, een nieuwbakken vader, of een kind dat meer wil leren: het is een gezonde afkeer van het onmogelijke dat ons drijft om creatieve oplossingen te vinden voor allerlei problemen. Goede idee谷n verkopen producten, fantastische idee谷n veranderen levens. De resultaten uit dit onderzoek lijken erop te wijzen dat veel Belgen dit ook zo zien. Francois Gilson - marketing manager Google Belgium -
- 35. 35 SCORE
- 36. 36 Top 10 most influential brands #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10
- 38. 38 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Top 10 most influential brands * Brand only questioned in Flanders *
- 39. 39 #11 #12 #13 #14 #15 #16 #17 #18 #19 #20 Top 11- 20 most influential brands * Brand only questioned in Flanders ** Brand only questioned in Wallonia ** *
- 40. 40 #21 #22 #23 #24 #25 #26 #27 #28 #29 #30 Top 21- 30 most influential brands * Brand only questioned in Flanders ** Brand only questioned in Wallonia ** * ** ** *
- 42. 42 #1 #1 #2 #2 #3 #13 #4 #3 #5 #5 #6 #4 #7 #9 #8 #12 #9 #8 #10 #6 #1 #1 #2 #2 #3 #3 #4 #6 #5 #4 #6 #7 #7 #11 #8 #10 #9 #8 #10 #22 Top 10 brands - Language Total rank Total rank NL FR * Brand only questioned in Flanders *
- 43. 43 Main differences #31 #10 #16 #41 #17 #43 #3 #53 #56 #16 #52 #17 #21 #20 #29 #55 #34 #57 #63 #67 #30 #62 NL FR NL FR NL FR NL FR NL FR NL FR NL FR NL FR NL FR NL FR NL FR
- 44. 44 THANK YOU Gerd Callewaert Country manager Ipsos Belgium