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Is this a good font?

Alexei Kapterev
Alexei Kapterev

This document provides five things to consider when selecting a font for a project: (1) use acclaimed fonts that are considered among the best historically or have design awards; (2) avoid overused default fonts; (3) avoid fonts on lists of fonts to avoid as they are considered "cheesy" or inappropriate; (4) check if professionals in the design field actually use the font for similar projects; and (5) ensure the font is readable for its intended use such as body text. The goal is to select a font that is appropriate for the context and project.

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Is this a good font? Five simple things to consider when selecting a typeface Alexei Kapterev
The world is full of bad signs, posters, resumes, and, yes, presentations. Part of the problem are the fonts people use. Professional signs in Brush Script? What is it, the 1950s?! Here are 鍖ve things to consider when selecting a font.
Is the typeface on the 100 best Typefaces of all times list? Or maybe on another The best of something list? Did it won any design awards? Does it have a Wikipedia page? Avenir Charter DIN Futura Big Caslon Gill Sans Georgia Helvetica PT Sans 1. Acclaimed fonts are safer De鍖nitely good fonts Web Search: *fontname* awards | Wikipedia: *fontname*
2. Avoid overused fonts Might it be the case that theres too much of this font already? Is this a default typeface in a popular software suite? Yes, some fonts are both iconic and overused. Calibri Times Arial Helvetica Myriad Segoe Script De鍖nitely overused Kinda overused Web Search: *fontname* + overuse
Bad Somewhat problematic fonts 3. Avoid most hated fonts Is the typeface on some Never use those fonts list? Or maybe its one of those 10 cheesy fonts to avoid? If its on more than one of those lists exercise caution. Comic Sans Bradley hand Impact Monotype Corsiva Papyrus Party LET Web Search: *fontname* avoid
4. Is it used by the pros? Check the FontsInUse.com website, its a great collection of typographic design. Is the typeface even there? What do the experts say? Comic Sans 13 results including 2 staff picks and 1 blog post 9 results, mostly ironic Probably a decent typeface Use with caution FontsInUse: *fontname*
Quirky, hard to read fonts are ok for headers and logos, but not for the main body text. Rockwell Very distinctive but poor readability Decent readability, interesting look Lucida Sans Excellent readability but slightly boring 5. Is it hard to read? Web Search: *fontname* hard to read
And, 鍖nally Most bad typefaces arent really bad. Theyre just inappropriate for the context. Even a Brush Script sign might look good. But, alas, thats another story. Smith Jones FUNERAL DIRECTORS &
+7 495 764 1898 www.kapterev.com alexei@kapterev.com Presentation skills ALEXEI KAPTEREV

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Is this a good font?

  • 1. Is this a good font? Five simple things to consider when selecting a typeface Alexei Kapterev
  • 2. The world is full of bad signs, posters, resumes, and, yes, presentations. Part of the problem are the fonts people use. Professional signs in Brush Script? What is it, the 1950s?! Here are 鍖ve things to consider when selecting a font.
  • 3. Is the typeface on the 100 best Typefaces of all times list? Or maybe on another The best of something list? Did it won any design awards? Does it have a Wikipedia page? Avenir Charter DIN Futura Big Caslon Gill Sans Georgia Helvetica PT Sans 1. Acclaimed fonts are safer De鍖nitely good fonts Web Search: *fontname* awards | Wikipedia: *fontname*
  • 4. 2. Avoid overused fonts Might it be the case that theres too much of this font already? Is this a default typeface in a popular software suite? Yes, some fonts are both iconic and overused. Calibri Times Arial Helvetica Myriad Segoe Script De鍖nitely overused Kinda overused Web Search: *fontname* + overuse
  • 5. Bad Somewhat problematic fonts 3. Avoid most hated fonts Is the typeface on some Never use those fonts list? Or maybe its one of those 10 cheesy fonts to avoid? If its on more than one of those lists exercise caution. Comic Sans Bradley hand Impact Monotype Corsiva Papyrus Party LET Web Search: *fontname* avoid
  • 6. 4. Is it used by the pros? Check the FontsInUse.com website, its a great collection of typographic design. Is the typeface even there? What do the experts say? Comic Sans 13 results including 2 staff picks and 1 blog post 9 results, mostly ironic Probably a decent typeface Use with caution FontsInUse: *fontname*
  • 7. Quirky, hard to read fonts are ok for headers and logos, but not for the main body text. Rockwell Very distinctive but poor readability Decent readability, interesting look Lucida Sans Excellent readability but slightly boring 5. Is it hard to read? Web Search: *fontname* hard to read
  • 8. And, 鍖nally Most bad typefaces arent really bad. Theyre just inappropriate for the context. Even a Brush Script sign might look good. But, alas, thats another story. Smith Jones FUNERAL DIRECTORS &
  • 9. +7 495 764 1898 www.kapterev.com alexei@kapterev.com Presentation skills ALEXEI KAPTEREV