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Ithaca Bikes

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The presentation outlines Ithaca Bikes, a proposed bike share program launching in Spring 2013. It will have 50 bikes placed strategically around Ithaca available for minimal fees. The target markets are local residents and college students. Bikes can be incentives for users to save money, stay healthy, and help the environment. Logistics including bike locations, memberships, and electronic kiosks are discussed. Communication and funding strategies are also presented.

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Ithaca Bikes Sarah Reichle and Chloe Todd Tompkins County and Cornell Cooperative Extension
Agenda ? Ithaca Bikes Overview ? Target Market and Research ? Offering ? Logistics ? Discounts for Ithaca Bikes members ? Costs ? Communication
Agenda ? Ithaca Bikes Overview ? Target Market and Research ? Offering ? Logistics ? Discounts for Ithaca Bikes members ? Costs ? Communication
? Bike share program ? Spring 2013 launch ? Minimal fee for users ? 50 bikes to start ? Strategically placed around Ithaca
? Bike share program ? Spring 2013 launch ? Minimal fee for users ? 50 bikes to start ? Strategically placed around Ithaca
Target Market and Research ? Primary: local residents ? Secondary: college students ? Primary and secondary research
Offering What are the incentives to ride a bike?
Offering What are the incentives to ride a bike? 1. To protect the environment
Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money
Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money 3. Stay healthy and physically ?t
Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money 3. Stay healthy and physically ?t 4. Avoid traf?c / parking
Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money 3. Stay healthy and physically ?t 4. Avoid traf?c / parking 5. Schedule ?exibility
Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money 3. Stay healthy and physically ?t 4. Avoid traf?c / parking 5. Schedule ?exibility 6. Improve the local economy
Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money 3. Stay healthy and physically ?t 4. Avoid traf?c / parking 5. Schedule ?exibility 6. Improve the local economy 7. It¡¯s fun!
Logistics
Logistics ? Bicycles
Logistics ? Bicycles ? Locations
Logistics ? Bicycles ? Locations
Logistics ? Bicycles ? Locations
Logistics ? Bicycles ? Locations ? Operating dates
Logistics ? Bicycles ? Locations Membership fees 1st hour $2 ? Operating dates Each additional hour $3 ? Membership 24 hours 5 days $7 $15 ? Waiver 30 days $25 ? Pricing 1 year $75 Non-member fees 1st hour $3 Each additional hour $4
Logistics ? Bicycles ? Locations ? Operating dates ? Membership ? Waiver ? Pricing ? Electronic kiosks ? Printed receipt
Logistics ? Bicycles ? Locations ? Operating dates ? Membership ? Waiver ? Pricing ? Electronic kiosks ? Printed receipt ? GPS tracking system
Discounts ? TCAT ? Local shops and restaurants ? Ithaca and Cornell campuses ? Ithaca Farmer¡¯s Market ? Mutual positive exchange
Costs ? Potential start-up cost: $50,000-$100,000 ? Non-pro?t status ? Grants ? Federal or NY state funding ? Sustainability funding ? Ads on bikes ? Partner with advertising agency
Communication ? Print ads, posters ? Brochures and pamphlets ? Website ? Mobile App ? Facebook, Twitter, Foursquare ? Viral LipDub YouTube video ? Event: Ride for RIBs
Thank You! Questions or Comments?
Thank You! Questions or Comments?

More Related Content

Ithaca Bikes

  • 1. Ithaca Bikes Sarah Reichle and Chloe Todd Tompkins County and Cornell Cooperative Extension
  • 2. Agenda ? Ithaca Bikes Overview ? Target Market and Research ? Offering ? Logistics ? Discounts for Ithaca Bikes members ? Costs ? Communication
  • 3. Agenda ? Ithaca Bikes Overview ? Target Market and Research ? Offering ? Logistics ? Discounts for Ithaca Bikes members ? Costs ? Communication
  • 4. ? Bike share program ? Spring 2013 launch ? Minimal fee for users ? 50 bikes to start ? Strategically placed around Ithaca
  • 5. ? Bike share program ? Spring 2013 launch ? Minimal fee for users ? 50 bikes to start ? Strategically placed around Ithaca
  • 6. Target Market and Research ? Primary: local residents ? Secondary: college students ? Primary and secondary research
  • 7. Offering What are the incentives to ride a bike?
  • 8. Offering What are the incentives to ride a bike? 1. To protect the environment
  • 9. Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money
  • 10. Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money 3. Stay healthy and physically ?t
  • 11. Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money 3. Stay healthy and physically ?t 4. Avoid traf?c / parking
  • 12. Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money 3. Stay healthy and physically ?t 4. Avoid traf?c / parking 5. Schedule ?exibility
  • 13. Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money 3. Stay healthy and physically ?t 4. Avoid traf?c / parking 5. Schedule ?exibility 6. Improve the local economy
  • 14. Offering What are the incentives to ride a bike? 1. To protect the environment 2. Save money 3. Stay healthy and physically ?t 4. Avoid traf?c / parking 5. Schedule ?exibility 6. Improve the local economy 7. It¡¯s fun!
  • 21. Logistics ? Bicycles ? Locations Membership fees 1st hour $2 ? Operating dates Each additional hour $3 ? Membership 24 hours 5 days $7 $15 ? Waiver 30 days $25 ? Pricing 1 year $75 Non-member fees 1st hour $3 Each additional hour $4
  • 22. Logistics ? Bicycles ? Locations ? Operating dates ? Membership ? Waiver ? Pricing ? Electronic kiosks ? Printed receipt
  • 23. Logistics ? Bicycles ? Locations ? Operating dates ? Membership ? Waiver ? Pricing ? Electronic kiosks ? Printed receipt ? GPS tracking system
  • 24. Discounts ? TCAT ? Local shops and restaurants ? Ithaca and Cornell campuses ? Ithaca Farmer¡¯s Market ? Mutual positive exchange
  • 25. Costs ? Potential start-up cost: $50,000-$100,000 ? Non-pro?t status ? Grants ? Federal or NY state funding ? Sustainability funding ? Ads on bikes ? Partner with advertising agency
  • 26. Communication ? Print ads, posters ? Brochures and pamphlets ? Website ? Mobile App ? Facebook, Twitter, Foursquare ? Viral LipDub YouTube video ? Event: Ride for RIBs

Editor's Notes