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New Product
Development
For Startup Companies
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Sean Eby
Co-Founder, Poll Everywhere, YC funded,
2007
Lead Developer, ShopLocal.com, 2007-
2008
Consultant, Deloitte Consulting, 2004-2007
Northern Illinois University, B.S. CSCI,
2001-2004
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Waterfall?
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Embrace
constraints
Time
Cos
t
Scop
e
e.g. $10K
10 weeks
The variable
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Requirements will change, even drastically
Working functionality sooner
Frequent product/prototype updates
Emphasis on face-to-face interactions
Emphasis on including the customer (or
product owner)
Continuous improvement
Agile Approach
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Sprinting with
Scrum
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Backlog
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Sprint Planning
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Daily Scrum
What did you do
yesterday?
What will you do
today?
Is anything in your
way?
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Sprint Demo
Show off your work: To co-founders or to
customers/clients!
Partially completed tasks are ignored (they
weren¡¯t done!)
Agree with each other on ¡°Definition of
Done¡±
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Sprint
Retrospective
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Important
considerations
Listening to the market
Adaptability to change, self-reflection
Setting Vision/Elevator Pitch w/ co-
founder(s)
Businesses are supposed to make money
Customer development -- Steve Blank

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  • 1. Send me questions during this talk! Text ¡°comment¡± and New Product Development For Startup Companies
  • 2. Send me questions during this talk! Text ¡°comment¡± and Sean Eby Co-Founder, Poll Everywhere, YC funded, 2007 Lead Developer, ShopLocal.com, 2007- 2008 Consultant, Deloitte Consulting, 2004-2007 Northern Illinois University, B.S. CSCI, 2001-2004
  • 3. Send me questions during this talk! Text ¡°comment¡± and Waterfall?
  • 4. Send me questions during this talk! Text ¡°comment¡± and Embrace constraints Time Cos t Scop e e.g. $10K 10 weeks The variable
  • 5. Send me questions during this talk! Text ¡°comment¡± and Requirements will change, even drastically Working functionality sooner Frequent product/prototype updates Emphasis on face-to-face interactions Emphasis on including the customer (or product owner) Continuous improvement Agile Approach
  • 6. Send me questions during this talk! Text ¡°comment¡± and Sprinting with Scrum
  • 7. Send me questions during this talk! Text ¡°comment¡± and Backlog
  • 8. Send me questions during this talk! Text ¡°comment¡± and Sprint Planning
  • 9. Send me questions during this talk! Text ¡°comment¡± and Daily Scrum What did you do yesterday? What will you do today? Is anything in your way?
  • 10. Send me questions during this talk! Text ¡°comment¡± and Sprint Demo Show off your work: To co-founders or to customers/clients! Partially completed tasks are ignored (they weren¡¯t done!) Agree with each other on ¡°Definition of Done¡±
  • 11. Send me questions during this talk! Text ¡°comment¡± and Sprint Retrospective
  • 12. Send me questions during this talk! Text ¡°comment¡± and Important considerations Listening to the market Adaptability to change, self-reflection Setting Vision/Elevator Pitch w/ co- founder(s) Businesses are supposed to make money Customer development -- Steve Blank