The document discusses the results of a study examining how "digital natives", defined as those aged 35 or younger, engage with and perceive tourism destination websites on mobile. The study found that digital natives have poor brand awareness of destinations from non-mobile optimized sites and react negatively to sites with too much text and lack of visual content. However, mobile optimized sites that are visually appealing, easy to use, and provide location context can increase digital natives' interest in visiting a destination by positively shifting their initial perceptions. Key lessons are that destinations must design for immediate mobile experiences, focus on strong visual content, and ensure easy access to location details.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
Gaining and Keeping Online Customers Today - Nina Kleiner & Petar RimacSlovenian Tourist Board
油
The document discusses gaining and keeping online customers. It outlines an agenda covering the online travel business today, the online travel planning process, and flywheel digital marketing. Flywheel digital marketing involves using cheaper digital channels like newsletters, social media, and banners across devices to develop a repeat customer base. The goal is connecting with online shoppers at different stages of the travel planning process.
This document discusses LifeClass Hotels & Spa's use of social media for marketing purposes. It outlines their presence and content strategies across platforms like Twitter, Pinterest, Instagram, YouTube and Facebook. The goals of their social media efforts include increasing brand recognition and awareness, driving more bookings, creating word-of-mouth, targeting ads, and maintaining a constant presence for potential guests. It emphasizes using storytelling photos and videos to engage customers and showcase the destination, facilities and local activities. Regular, creative content is key to keeping audiences interested and converting them into customers over time.
The document discusses digital direct marketing and the importance of communicating with relevance. It summarizes the current status of digital marketing versus spam and web tracking. The presentation outlines the need for a future focus on relevance, individual addressing, and added value through tools like customer relationship management. It provides examples of how to collect profiled data and use that data to create communication strategies and target different customer segments.
Mobilni marketing na primeru Dunajske turistine organizacije
(Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem sreanju za skrbnike portala Slovenia.info.
Digital content interactive clinic: Digital storytelling based on digital and...Slovenian Tourist Board
油
This document discusses digital storytelling and content strategies for mobile marketing. It provides an overview of how different mobile formats like smartphones and tablets are used for activities like research, transactions, and sharing content on the go. Common travel activities on websites, tablets and smartphones are also outlined. The document emphasizes that content strategies for mobile need to focus on timing, relevance and context based on the user's location to build loyalty and engagement.
Izleti in ture kot do転ivetja - Dobitnik nagrade Digital ThinkTank za vsebino ...Slovenian Tourist Board
油
Izleti in ture kot do転ivetja - Dobitnik nagrade Digital ThinkTank za vsebino (Uro邸 rnigoj, Turizem Ljubljana) na 12. Motivacijskem sreanju za skrbnike portala Slovenia.info.
The document discusses the results of a study examining how "digital natives", defined as those aged 35 or younger, engage with and perceive tourism destination websites on mobile. The study found that digital natives have poor brand awareness of destinations from non-mobile optimized sites and react negatively to sites with too much text and lack of visual content. However, mobile optimized sites that are visually appealing, easy to use, and provide location context can increase digital natives' interest in visiting a destination by positively shifting their initial perceptions. Key lessons are that destinations must design for immediate mobile experiences, focus on strong visual content, and ensure easy access to location details.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
Gaining and Keeping Online Customers Today - Nina Kleiner & Petar RimacSlovenian Tourist Board
油
The document discusses gaining and keeping online customers. It outlines an agenda covering the online travel business today, the online travel planning process, and flywheel digital marketing. Flywheel digital marketing involves using cheaper digital channels like newsletters, social media, and banners across devices to develop a repeat customer base. The goal is connecting with online shoppers at different stages of the travel planning process.
This document discusses LifeClass Hotels & Spa's use of social media for marketing purposes. It outlines their presence and content strategies across platforms like Twitter, Pinterest, Instagram, YouTube and Facebook. The goals of their social media efforts include increasing brand recognition and awareness, driving more bookings, creating word-of-mouth, targeting ads, and maintaining a constant presence for potential guests. It emphasizes using storytelling photos and videos to engage customers and showcase the destination, facilities and local activities. Regular, creative content is key to keeping audiences interested and converting them into customers over time.
The document discusses digital direct marketing and the importance of communicating with relevance. It summarizes the current status of digital marketing versus spam and web tracking. The presentation outlines the need for a future focus on relevance, individual addressing, and added value through tools like customer relationship management. It provides examples of how to collect profiled data and use that data to create communication strategies and target different customer segments.
Mobilni marketing na primeru Dunajske turistine organizacije
(Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem sreanju za skrbnike portala Slovenia.info.
Digital content interactive clinic: Digital storytelling based on digital and...Slovenian Tourist Board
油
This document discusses digital storytelling and content strategies for mobile marketing. It provides an overview of how different mobile formats like smartphones and tablets are used for activities like research, transactions, and sharing content on the go. Common travel activities on websites, tablets and smartphones are also outlined. The document emphasizes that content strategies for mobile need to focus on timing, relevance and context based on the user's location to build loyalty and engagement.
Izleti in ture kot do転ivetja - Dobitnik nagrade Digital ThinkTank za vsebino ...Slovenian Tourist Board
油
Izleti in ture kot do転ivetja - Dobitnik nagrade Digital ThinkTank za vsebino (Uro邸 rnigoj, Turizem Ljubljana) na 12. Motivacijskem sreanju za skrbnike portala Slovenia.info.