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JMC Nursery
Alexander Vargas
St. Petersburg College
GEB 3213
Overview
 JMC Nursery is a local
business offering fruit
trees
 Currently experiencing
low sales
 In need of a boost in
customer base
The Opportunity
 Company currently has no social media
presence
 Ability to work with local charities
 Promote health eating and organic fruits
 No cost for Facebook, Youtube and Twitter
accounts.
The Plan
 Increase social media
presence through
Youtube, Facebook and
Twitter Accounts
 Partner with local charities
 Create local awareness of
green initiatives
 Promote healthy eating
and organic fruits
Audience Analysis
 Information to be provided to owner
 Has a direct interest in the success of the
company
 Considering there is no cost, expect positive
feedback
 Very adaptable plan for future opportunities
Possible Key Stakeholder
Environment
Community
Customers
Owner
Jmc social media

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Jmc social media