JMC Nursery is a local fruit tree business experiencing low sales that would benefit from increasing its customer base. A proposed plan suggests creating free social media accounts on Facebook, YouTube and Twitter to promote the company's green initiatives and healthy, organic fruits while partnering with local charities. An audience analysis found the owner would be receptive to this no-cost plan that could boost sales and allow future opportunities.
2. Overview
JMC Nursery is a local
business offering fruit
trees
Currently experiencing
low sales
In need of a boost in
customer base
3. The Opportunity
Company currently has no social media
presence
Ability to work with local charities
Promote health eating and organic fruits
No cost for Facebook, Youtube and Twitter
accounts.
4. The Plan
Increase social media
presence through
Youtube, Facebook and
Twitter Accounts
Partner with local charities
Create local awareness of
green initiatives
Promote healthy eating
and organic fruits
5. Audience Analysis
Information to be provided to owner
Has a direct interest in the success of the
company
Considering there is no cost, expect positive
feedback
Very adaptable plan for future opportunities