Joomla! SEO (With Super Mario) [English]

May 21, 2012Download as PPT, PDF1 like693 views

Join Mario, Luigi and Wario on their greatest quest yet! This time, instead of trying to find Princess Peach in ‘another’ dark castle, they’ve decided to make the princess find them. To achieve this, each of them will use Joomla in combination with a certain set of Search Engine Optimization (SEO) techniques to optimize their website. Getting a #1 position in Google must be easier than defeating Bowser, right? In this graphical and fun presentation (no bullet points, guaranteed!) you’ll learn more about SEO techniques such as: link exchange, hidden links, long tail keywords, inbound marketing, etc. There will also be a clear visual separation between the sets of techniques, which will make it easy for your mind to group them. Will Mario get the princess? Visit the presentation to find out!

THEO WORLD TIME
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©2012 themepartner

@THEOVDZEE
@THEME_PARTNER

Joomla seo

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@
Every
plumber’s
dream girl

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luigi wario mario

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But how does
one find a
princess?

Joomla! SEO (With Super Mario) [English]

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luigi wario mario
Spam hat Black hat White hat

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luigi wario mario
Spam hat Black hat White hat

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www.2012-Princess-
peach-online.info

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Princess peach
Princess peach
Princess peach

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Meta keywords:
princess peach,
princess, peach,
princes, peahc,
prinses

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Link a <-> link b

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Link
directories

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Blog comments

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Automate it
with
a spambot

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luigi wario mario
Spam hat Black hat White hat

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This is a short story
About a pretty
princess.

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This is a short story
About a pretty
princess.

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This is a short story
About a pretty
princess.
princess peach

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This is a short story
About a pretty
princess.
princess peach

Hello Google Bot

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Peach-facebook.com ->
Your own website

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Buying links

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I @ wario

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luigi wario mario
Spam hat Black hat White hat

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Princess
Results: Competition
703,000,000 :
71 Percent

Searched: Targeting:
368,000 Bad

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Princess peach
Results: Competition
703,000,000 :
7,360,000 71 Percent
55 Percent

Searched: Targeting:
368,000 Bad
40,500 Decent

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Princess peach
toadstool
Results: Competition
703,000,000 :
7,360,000 71 Percent
316,000 55 Percent
36 Percent
Searched: Targeting:
368,000 Bad
40,500 Decent
140 Excellent

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Creating a persona

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Relationship Income

Age Education

Gender Origin

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What’s on her mind?

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Inbound marketing

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blogs

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infographics

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Princesspeach.com

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Conferences

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Princess
daisy

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Social media

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Matt cutts

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Questions?

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Theo van der zee
@theovdzee

Themepartner.com
@theme_partner

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Joomla! SEO (With Super Mario) [English]

2. theme WORLD TIME partner 02 #JAB12 @ Every plumber’s dream girl

3. theme WORLD TIME partner 03 #JAB12 luigi wario mario

4. theme WORLD TIME partner 04 #JAB12 But how does one find a princess?

6. P r in c e s s P e a c h

7. #1

9. theme WORLD TIME partner 09 09 #JAB12 luigi wario mario Spam hat Black hat White hat

10. theme WORLD TIME partner 10 #JAB12 luigi wario mario Spam hat Black hat White hat

11. theme WORLD TIME partner 11 #JAB12

12. theme WORLD TIME partner 12 #JAB12 www.2012-Princess- peach-online.info

13. theme WORLD TIME partner 13 #JAB12 Princess peach Princess peach Princess peach

14. theme WORLD TIME partner 14 #JAB12 Meta keywords: princess peach, princess, peach, princes, peahc, prinses

15. theme WORLD TIME partner 15 #JAB12 Link a <-> link b

16. theme WORLD TIME partner 16 #JAB12 Link directories

17. theme WORLD TIME partner 17 #JAB12 Blog comments

18. theme WORLD TIME partner 18 #JAB12 Automate it with a spambot

19. theme WORLD TIME partner 19 #JAB12 luigi wario mario Spam hat Black hat White hat

20. theme WORLD TIME partner 20 #JAB12 This is a short story About a pretty princess.

21. theme WORLD TIME partner 21 #JAB12 This is a short story About a pretty princess.

22. theme WORLD TIME partner 22 #JAB12 This is a short story About a pretty princess. princess peach

23. theme WORLD TIME partner 23 #JAB12 This is a short story About a pretty princess. princess peach Hello Google Bot

24. theme WORLD TIME partner 24 #JAB12 Peach-facebook.com -> Your own website

25. theme WORLD TIME partner 25 #JAB12 Buying links

26. theme WORLD TIME partner 26 #JAB12 I @ wario

27. theme WORLD TIME partner 27 #JAB12 luigi wario mario Spam hat Black hat White hat

28. theme WORLD TIME partner 28 #JAB12 Princess Results: Competition 703,000,000 : 71 Percent Searched: Targeting: 368,000 Bad

29. theme WORLD TIME partner 29 #JAB12 Princess peach Results: Competition 703,000,000 : 7,360,000 71 Percent 55 Percent Searched: Targeting: 368,000 Bad 40,500 Decent

30. theme WORLD TIME partner partne 30 #JAB12 Princess peach toadstool Results: Competition 703,000,000 : 7,360,000 71 Percent 316,000 55 Percent 36 Percent Searched: Targeting: 368,000 Bad 40,500 Decent 140 Excellent

31. theme WORLD TIME partner partne 31 #JAB12 Creating a persona

32. theme WORLD TIME partner partne 32 #JAB12 Relationship Income Age Education Gender Origin

33. theme WORLD TIME partner partne 33 #JAB12 What’s on her mind?

34. theme WORLD TIME partner partne 34 #JAB12 Inbound marketing

35. theme WORLD TIME partner partne 35 #JAB12 blogs

36. theme WORLD TIME partner partne 36 #JAB12 infographics

38. theme WORLD TIME partner partne 38 #JAB12 Princesspeach.com

39. theme WORLD TIME partner partne 39 #JAB12 Conferences

40. theme WORLD TIME partner partne 40 #JAB12 Princess daisy

41. theme WORLD TIME partner partne 41 #JAB12 Social media

42. theme WORLD TIME partner 42 #JAB12 Matt cutts

44. theme WORLD TIME partner 44 #JAB12 Questions?

45. theme WORLD TIME partner 45 #JAB12 Theo van der zee @theovdzee Themepartner.com @theme_partner

Editor's Notes

#2: Laatste ronde, zin in?! 1 andere talk SEO? Top site, wie ziet em?
#3: Meeste kennen Mario, doel spellen is Princess vinden Daarom voorbeeld in presentatie over zoeken
#4: Deze drie mannen zijn hoofdrolspelers in avontuur Zij willen namelijk de prinses ook graag vinden!
#5: Zelfs Toad weet het niet hoe prinses te vinden :( Ze is namelijk altijd ‘in ander kasteel’
#6: Gelukkig is er nu een oplossing als je iets zoekt! Term die iedereen zoekt! Niet J of blote vrouwen
#7: Eigen naam! [Handen] Wie ook? In goed gezelschap, zelfs prinsessen doen dat
#8: #1 heeft hoogste CTR Daar staan en doelgroep (dit geval: prinses) vindt jou!
#9: Daarom gaan deze mannen site bouwen Sinds versie 1.6 is J! prima platform voor SEO
#10: Ze passen verschillen stijlen SEO toe Per stijl korte uitleg [water]
#11: Eén voor één behandelen, eerst Luigi Eigen vormgeving = groeperen en herkennen
#12: Tactieken Luigi lijkt op Warp Zone Overslaan = minder leren, lastig als zwaarder wordt
#13: + Keywords erin - Nieuw gekocht, oogt als spam (jaartal en dashes)
#14: Term zo vaak mogelijk vermelden Title, meta, h1, img alt, body, etc.
#15: Ook in meta keywords [Handen] Wie ook? Rood gekleurd = niet doen! Geen waarde meer
#16: Link ruil toegepast, populaire tactiek, niet per se spam Eenvoudig te detecteren, gedempt, liever eenzijdig
#17: Directories: Weinig waarde, eenvoudig te detecteren Linkwaarde pagina wordt verdeeld over aantal links
#18: [Handen] Wie heeft blog en kent niet? Vaak no-follow (geen linkwaarde), anchor tekst?
#19: Handmatig kost te veel tijd, daarom bot CAPTCHA? Honey pot? [water]
#20: Nu Wario, tactieken verboden door Google Daarom kasteel als omgeving
#21: [Vraag] Valt jullie iets op aan dit verhaal? Waarschijnlijk niet: kort, geen spelfouten
#22: Dat bleek een link te zijn, niet zo aangegeven
#23: Daar bleken nog wat extra keywords te staan Zelfde kleur als achtergrond
#24: Alleen getoond aan IP adres van Google Geleerd over: Verborgen links, tekst en ‘ cloaking ’
#25: Lokt bezoekers op keywords ‘ peach facebook ’ En stuurt door naar andere site: ‘ doorway page ’
#26: Expliciet verboden, daardoor riskant (zie lava) Waardevol als je risico durft te nemen ([?])
#27: Sociale likes kopen (+1s, Likes, Pins) (nog) niet verboden, simpel detecteren [water]
#28: Nu Mario, tactieken kunnen daglicht verdragen
#29: Waar belangrijkste pagina op optimaliseren? Eerst: Princess
#30: Dan: Princess Peach Al beter, maar nog niet optimaal
#31: Top! Zojuist concept ‘long tail search’ gebruikt Veel volume, weinig specifiek en omgekeerd
#32: Visualisatie doelgroep: doelen, wensen, gedrag Normaal gesproken brede kenmerken
#33: Single, ~25, vrouw, rijk, hoog, Mushroom Kingdom
#34: Koninkrijk runnen, sieraden, jurken, golf, vechten, karten, tennis
#35: We weten nu kenmerken en activiteiten Evolutie van SEO? Doelgroep naar jouw site
#36: ‘ Jurken voor prinsessen’, ‘Oorbellen voor prinses’, ‘ Koninkrijk leiden’, ‘Tennis swing verbeteren’
#37: Afbeeldingen die statistiek in diagrammen weergeven Vaak sec ipv minuten om (actuele) zaken uit te leggen
#38: [Handen] Wie kent er één? Wie twee? Kracht van infographics, nul blogs met zo’n bereik
#39: Oud domein, goede authoriteit, veel links .com, kort en duidelijk, altijd al over Princess
#40: Bezoeken of zelfs spreken? Sponsoren? Face-to-Face contact, doelgroep
#41: Beste vriendin van Peach, ontmoet op congres Contact houden, dan meer te weten over Peach
#42: Op de hoogte blijven van markt en doelgroep Social signals tellen mee voor Google
#43: Hoofd webspam team Google, woordvoerder search White hat SEO verkleint kans op problemen
#44: Kijk hem staan met zijn domein op de eerste plaats!
#45: Veel stof behandeld, daarom vast boel vragen. Wie heeft eerste vraag?
#46: Take home: Wees als Mario en je krijgt prinses! Volg me of spreek me aan.

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Joomla! SEO (With Super Mario) [English]

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Editor's Notes